You don’t have to be a rocket scientist to understand that an online store needs to sell products or services to create a profit. There are two critical stages in that process: generating traffic and converting visits to sales. The latter of those can often be the most challenging and frustrating for many online entrepreneurs. Bringing visitors to your site is often a fairly straightforward process, but there are a great number of factors that can affect their willingness to buy.
Among the most often-cited reasons for lack of conversion are:
- Lack of confidence/trust
- No way to interact with the site administrator
- Poor product selection
- Inability to find a product
- No demonstration of products
With those factors in mind, here’s a list of plugins and extensions for your e-commerce website that can help turn your visitors into buyers.
One of the most important ways that e-commerce has changed the way people shop has a lot to do with instant gratification. We buy with a click, pay with a few keystrokes and in many cases, download or stream what we purchased immediately. When we have questions or problems, we want the same instant service. Having one or more live agents available to handle those requests can help close a sale or create a return customer. You can even opt to be proactive with a popup invitation to chat or wait for customers to “ring in”.
This is one of the most popular live chat apps available, with a powerful dashboard, well-rounded features and scale-able pricing that starts with a free plan. Rates are based on variables like the number of agents and chats available and top out at $44.00 per month with a free 14-day trial available.
TRUST for Shopify
Statistics show that a single security seal on your web store can increase your conversion rate by over 7%. For Shopify users, the TRUST app gives you a whole set of seals to choose from, including PCI compliance, SLL, Money-Back Guarantee, and more.
Site seals are especially useful to build confidence in new sites. That confidence can significantly boost your sales quickly and continue to do so as your traffic increases. No matter what you’re selling, TRUST will help sell it. Plans range from $0 to $39.99/month.
Knowing what customers want and helping them find it quickly are two of the most effective strategies in any business. This product gives your visitors an intuitive, intelligent search feature that learns and suggests as they type. For you, it delivers sophisticated recording and analysis, to help you know what to promote. It even gives you product recommendations.
There’s really much more here than a simple plugin or extension, although both are available for several platforms, including WordPress, Shopify, WooCommerce, and Wix. There’s also a custom version for other applications.
SafeSigned Seal Module
Establishing confidence in your website is critical and can be complex. SafeSigned offers a number of site seals through different trust providers. These seals verify the validity of your site, SLL certificates and protect against phishing, DNS redirect attacks and much more. The visibility of several validations increases trust and conversion. A unique feature of this service is the ability to allow a visitor to enter a random code as his/her signature that will be displayed upon visiting sites bearing valid SafeSigned seals.
This package is available as a module for WordPress or Drupal and a plugin for Joomla.
Advanced Cart Recovery for WooCommerce
Have you ever been interrupted while involved in shopping online and left the site thinking, “I’ll come back and finish later?” You’re not the only one; in fact, there are thousands of abandoned shopping carts on e-commerce sites at any given time. Users of this plugin report that their sales increase because most of those “dead” carts belonged to legitimate buyers who simply forgot to finish their purchases.
This WooCommerce plugin sends reminder emails to the customers that abandon carts with a one-click link to recover the cart and complete their purchases. It’s highly configurable, with a number of great options, like coupon code generation, a WYSIWYG editor, and an automated email system with spam protection. $39.00 buys an unlimited use license.
ARVE for WordPress
Product videos are a proven conversion tool. Embedding those videos can be tricky, especially if you’re not comfortable with adding HTML code in your WYSIWYG site editor. What’s more, making those videos responsive so they can be viewed on different screens isn’t easy.
This WordPress plugin, Advanced Responsive Video Embedder lets you simply paste in the URL for the video and allows you to add information like titles and descriptions, so your embeds are optimized for the search engines. It comes with a WYSIWYG editor, so you don’t have to keep track of shortcodes and such. It’s also compatible with any video host that allows iframe embedding. This one is free and feature-rich.
Media Gallery and Product Videos for Magento
Here’s the equivalent of the one above in a Magento extension. It lets you upload videos manually to your site or embed them from any of the popular video hosting sites like Dailymotion, Vimeo and Youtube. Embedded videos are displayed in a Lightbox-style popup. It also manages image galleries and works with several image formats, so it’s two extensions in one.
This extension carries a price tag of $85.00, but a significant increase in sales conversions should make up for that quickly.
There are, of course, more ways to convert visits to sales, but with the help of these add-ons, you’ll have more time to work on the more hands-on tasks. Remember that the service, security and convenience you provide for your online customers through your site will go a long way in determining your success.
Author Bio: Evans Walsh is an online marketer focusing more on social media marketing. He runs a firm that has in its ranks instantsearchplus.com who are scattered across the globe. he is committed to helping startups unveil their full potential in online marketing.