The Reason Everyone Is Obsessing Over Voice Search

Consumers are increasingly speaking to their smart devices to seek out information and engage with brands. It’s estimated that 50% of all searches are now voice-based. As the accuracy of voice recognition technology improves, more and more people are realizing how voice commands can enhance their daily lives.

WHAT ARE THE BENEFITS OF VOICE SEARCH?

According to research from Google, people choose to use voice-activated devices to search because:

  • It allows them to more easily multitask.
  • It enables them to do things faster than other devices.
  • It empowers them to instantly get answers and information.
  • It makes their daily routine easier.

With the increasing household penetration of Google Home, Amazon Echo, and other voice-activated devices, companies have scrambled to develop voice-ready digital experiences. But how much of the buzz around voice search technology is hyperbole?

While the introduction of Siri on the iPhone was way back in 2011, it wasn’t until 2017 and the launch of Google Voice Assistant that the mainstream really embraced voice search.

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6 Undeniable Ranking Factors Used To Drive More Traffic

targeted trafficEveryone knows that the first page of Google is where you can make the most money. Approximately 93% of people don’t click past the first page. And of those first pagers, 70-80% of people ignore ads and focus on the organic search results.

 

If you want to see the best results from your website you need to hold a top-ranking that will drive in the bulk of the traffic from your chosen keyword search.

 

In the present state of search, we’re facing more competition than ever making it increasingly important to put together the most important aspects of a website that performs well in the search results.

 

Here are 6 factors that will get your company to the top of the results and drive more traffic to your website.

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Keep SEO Clients Longer and Happier in a Few Easy Steps

SEO clients

Retaining clients in SEO is crucial because campaigns are long-term, and results don’t just happen overnight. But the problem is, many of your clients are not necessarily going to understand this right off the bat.

So what is the solution to long term client retention, and for keeping your clients happy and onboard?

Ten years of SEO consultation and practice have given me the chance to get a lot of feedback from clients coming to me from other firms, and occasionally walking out the door. I ask all of them one simple question, “What went wrong?”

This simple and effective approach has yielded a wealth of helpful feedback and most of the answers involve what amounts to the following: Pushy, Over-Hyped, Confusing, and/or Dishonest…

Ouch!

That’s okay though. Rip off the band-aid and let the wound breathe.

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How to Leverage SEO for Podcast Success in 2019

Podcasts are quickly becoming one of the most popular digital mediums. The increasing prevalence of podcasting applications and smartphones have given podcasts and new lease of life as the quality and quantity of podcast available have increased dramatically over the last five years.

Podcasting is not a new form of media. In essence, podcasting is returning back to one of the most basic forms of media — storytelling and verbal communication. As the popularity of podcasts has increased over the last half a decade, there has been a rapid increase in the marketing interests that surrounds them. In 2019, the marketing reach first cost of podcast advertising and podcast creation makes it one of the most appealing advertising mediums for marketers looking to rapidly increase their Ridge and find new audiences.

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SEO Trends That Matter in 2019

Marketing Strategies 2019

Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it’s almost impossible to keep up with everything that is going on within the industry.

In this post, will look at some of the biggest SEO trends that are set to change in 2019.

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5 User Experience Optimisation Tips to Boost SEO

A while back, all you had to do to improve your ranking was to stuff your article with keywords, and Google would pick up the website. Over the years, Google has improved its algorithm and incorporated over a hundred factors that affect website ranking, among which is the user experience.

 

Over the years, the role of UX in ranking has grown tremendously and has merged with SEO. Nowadays, what is good for the user is also deemed appropriate by search engines. UX is a sum of user experiences when navigating various pages on the website. An ideal site should be easy to navigate and engaging.

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