With the boom of digital marketing, content is ruling the entire business space. It is helping the organization stay ahead from competitors rendering to market trends. Content marketing is the key for all the successful digital marketing campaigns which we do to promote our brand. People are now extremely connected with social sites & hence, all known and unknown brands are giving importance to content marketing as it is effective and appropriate to easily connect the targeted customers. If you are still wondering why content marketing is important, if you want to know more about it then this article will help you understand the significance of content marketing.
How You Can Build a Successful Marketing Strategy?
When it comes to B2B marketing, LinkedIn is considered to be the most powerful social media platform. The reason is LinkedIn is a major platform for generating effective leads. Experts have their words and they say LinkedIn alone is responsible for 80% of a business’s leads while the other social media platforms account for generating only 19.67% leads. So, if you are into the B2B market and haven’t considered about marketing on LinkedIn then you are already missing out on this big opportunity.
LinkedIn was populated heavily since its inception; 50 million members within six years to be specific. It is speculated that a LinkedIn account is created every 2 seconds. With the availability of such a large audience, it is not difficult for B2B marketers to reach out for them. But what are the ways in which you can take advantage of this platform to boost your B2B marketing efforts? Let us understand it here:
Whether you’re an entrepreneur starting up a new business or an existing company looking for better ways to reach your customer base, chances are good that you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits: email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards. Together, email and direct mail marketing can complement each other to take your company’s marketing campaign to the next level with the following benefits:
To get the best results from your digital marketing efforts, you need to apply the rules that business leaders apply to get tremendous results. Here are tips used by marketing specialists and top app development companies.
Leverage on your mobile app
Top app development companies have created a lot of tools in mobile apps that promote digital marketing. So, you need to make use of the tools to carry out your digital marketing. Push notification is a good tool that top app development companies usually put in apps for marketing. And in reality, push notification has the ability to boost your sales. More than 50 percent of the users of your app will respond to the message of one push notification or the other.
However, you need to make the message as compelling as possible to get maximum result. Another function that aids digital marketing that top app development companies usually include in mobile apps is social media integration.
When it comes to marketing, there is no sure win. You can only try your best and expect that things will work out. However, the effort you put in and the strategies you apply will go a long way in determining the success and failure of your marketing plan. This applies to every aspect of marketing whether digital or traditional. For a WordPress web development company, the keys to email marketing success are consistency and persistence. While you need to be consistent in your efforts, you also need to make sure you’re doing the right thing. Being consistent in what isn’t fruitful is a waste of time and effort. You have to figure out what works for your brand and stick to it.
Your marketing efforts should directly influence your revenue. Don’t just measure your marketing success based on brand awareness or customer acquisition. Let your measurement be based on revenue generation. Find out how effective your marketing efforts are in generating revenue for your business. The more revenue you generate, the better. You WordPress web development company needs to focus on creative ways to drive engagement and get a measurable impact on the revenue of your organization.
One of the most surprising statistics of the business world today is the fact that 50 percent of all small businesses don’t even have a website. Why? Well, according to several pools about 41 percent of these business owners don’t see the way in which this would help their company grow. You see, although they wouldn’t outright admit it, most of these people don’t consider themselves to be precisely tech-savvy, which is why they avoid even thinking about establishing online presence altogether. Seeing as how hosting a website is something that is fairly easy even for a layman, it becomes quite transparent that the obstacle in question here is of more psychological than technical nature.
On the other hand, not every single one of these trends, misconceptions and mistakes are as easy to spot. In fact, some trends in digital marketing are so deeply rooted in its structure, that its users simply can’t imagine their brand’s future without them. However, in reality, they are doing more damage to the brand than they are helping. With this in mind and without further ado, here are five digital marketing trends and myths that definitely need to die in 2018.