Why Digital Marketing has become Important

In some ways or the other, digital marketing is not at all very different than that of traditional marketing. The main crux is to sell a product in the market where the seller has to engage the customers and in order to do that, they need to build some brand awareness and then finally make the products sell.


How to Understand What Brings People to Your Website

Search Engine OptimizationWhere search engine optimization is concerned, knowing the keywords that people use to discover your website is only the first step. It’s equally important that you know the reason behind those words – the thing those people actually want to find with their search terms. Here’s how.

Keyword research is only the first step in search engine optimization. It’s an important foundation, don’t get me wrong. At the same time, just as no site metric exists in a vacuum, keywords lose a lot of value if you understand nothing about the people typing them.

In short, you know what searches bring people to your site, but do you know why? 

Let’s say someone types in the search term ‘Tonka.’ Are they looking to buy a toy truck? To read about the Tonka brand? To research the 1958 Disney movie? To learn more about rocket fuel? 

Without further information, you simply cannot know. But you need to. Understanding search intent is critical to optimizing your site, and crucial if you want to provide your audience with the best experience possible. 

Let’s start with an overview of the different types of search intent.


How to Use QR Codes to Increase Online Conversion Rates

Depending on your type of business, you can select a few ways to use QR codes to increase conversion rates. QR codes are maze-filled 2D barcodes that hold twice as much data as a UPC. This data can be numbers or letters and may include emails, maps, hyperlinks and telephone numbers among other types of information. When it comes to mobile marketing, QR codes come in handy as they can be placed just about anywhere; doors, print materials, screens and such. So, how do you use QR codes to enhance digital marketing?


How to Use Videos for Selling Your Services

marketingWe live in a time where we can use video content to make a brand stands out.

Video marketing has become a trendsetter and it is everywhere. It is an amazing method to develop your brand awareness among your visitors.

The more visitors watching your video, the more your brand will grow. The data shows that online videos account for 74% of all online traffic, as of 2017. That means, if you don’t implement video content in your brand marketing strategy, it will leave you far behind the race.

  • Now many of you must be wondering why videos win over traditional texts every time?
  • What are the benefits of implementing branded video content in your brand marketing strategy?

In this post, we will talk about all those points along with the benefits of using video content for your business.

So, let’s get started…


Top 5 On-Screen Marketing Tactics to Enhance Mobile Conversion Rate

website conversionsA vast majority of the urban population in many countries around the world spend significant time indoor thanks to their digital presence and a larger portion of this time is spent on mobile. According to the latest report by ComScore 69 % of digital media time spent by users on mobile apps. In sharp contrast, desktop occupies less than one-third of the total digital media time spent by the users. This clearly shows that the users and customers of the future will be more active on mobile than elsewhere.

If you are having a business app this is the time to ask how much sales you generate through the mobile engagement of your users. After all, a mobile app is supposed to work as the most serious sales channel.

Let us explain some of the key on-screen marketing tactics that mobile apps should embrace for boosting business conversion.


Steps To Carry Out An Effective Branding Strategy

article marketingAn effective branding strategy is one that manages to transmit the values of a brand by creating an emotional bond with the customer. In the process of creating a brand, those attributes or tangible and intangible differentiating elements that provide the brand with a concept and make it an experience are defined.

You must have a good branding strategy to generate attachment among your customers.

What is branding?

Consumers are exposed daily to millions of advertisements that can be annoying. The objective is to have advert effect that is remembered, that is, that the client retains the brand and places it in his mind according to previously defined values.

To be a lovemark, it is essential to find an extra value that creates a link with consumers. By lovemarks, we mean brands such as Apple or Harley Davidson, which have managed to create a sense of brand.

Branding is a set of processes that are carried out to differentiate and identify a name, product or symbol from others. They define the values, vision, mission, visual identity and communications of a business.

Therefore, branding encompasses both the part of the business that allows us to identify it with the product or service, as well as the set of sensations, perceptions or experience generated by it and that will make it position itself.