Your Blog Is Your Best Squeeze Page
Money is in the list – statement you hear pretty much as soon as you take a dive into Internet Marketing. It is considered to be the most valued asset of any marketer and success is more often then not evaluated by the size and quality of the list. And here by quality I mean response rate to emails. How well emails opened and advice acted on by clicking.
I’m not going to talk in this post about quality of information, moral issues involved with email marketing or the quality of emails that go to subscribers. There is plenty of info on the topic that I don’t feel I need to cover it. What I want to talk about is how people encouraged to subscribe. What has become known as Squeeze Page will be the theme of this article and how we miss the obvious …
Overused Concept Is Failing To Work
Because email marketing been used and abused – many people get more and more cautious when giving email address in exchange for whatever information was promised. People are become more and more accustomed to the standard form of squeeze page where in exchange for your email you are promised a download of product, access to private information etc. It is becoming harder and harder to convince people to give their email address.
But as market changes so do the “Squeeze Pages”. It is becoming more and more common to use video (yep, I use it too), audio, provide access to more and more valuable information that previously was only available as paid content. With many other forms of marketing used to compete for you email address and your permission to send you the info design of the “Squeeze Page” becomes one of the deciding factors and believe me – it is an art in itself!
And Yet, Best Opportunity Missed By Many …
Here is the kicker – one of the most obvious forms of “Squeeze Pages” is completely overlooked by many – Your Blog! Your blog is your number one asset in building credibility and establishing yourself. When people arrive to your pages they see exactly what type of information provided and as long as your subscription directly related to the theme of your blog – people know exactly what they can expect from you.
A person already had a chance to evaluate quality of information you deliver, decide if they like it or not and it is only natural to offer subscription. While you can easily accomplish very same effect using a more traditional Squeeze Page, my personal results show that people subscribing from my blog unsubscribe a lot less. My opinion that this is due to the fact they KNEW exactly what I will be delivering and not just subscribing to download another freebie.
I love to send people who subscribed excerpts from my best blogs posts in addition to some marketing offers that directly relate to my blog theme (providing relevance) and evaluated by me. If it helps personally me – why not to extend same offer to people who already found your information useful? So in this case email list serves double purpose – keeps people updated on latest info and extend offers in many cases not available even on the blog. A win-win situation that leads to a higher open and click through rate in my mailings and benefits my subscribers by providing convenience of getting info they need and offers they might be interested in.
Improving Subscription Rate by Over 50% …
But your offer has to be clearly visible. Just as with regular Squeeze Pages, design of your subscription form has to be visually pleasing, professionally looking and attention grabbing. I have to admit that even with my years of work with Photoshop (although that work can be only considered as a occasional hobby) designing something of that nature requires more knowledge then I could master.
And yet … if you will notice I got a brand new and very nice looking subscription form. And no … I didn’t have to hire any pro to get it done. Graphic designers tend to be expensive or at least designers that can do the job right. Well I managed to score and for just $37 got myself a set of great looking Squeeze Pages as well as subscription forms. One of the examples is in my sidebar.
And here is the deal for you – you can have 2 of the designs absolutely free. Just register and get your 2 great looking Squeeze Pages and if you need more – consider the OTO that will be presented to you. I chose to upgrade to the full paid version but that is my personal decision. I simply thought that value for the dollar was incredible and as such couldn’t afford to miss the deal. Pro designers cost too much now days …
Click below to get your 2 Squeeze Page Templates Free.
About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
18 Responses to “Your Blog Is Your Best Squeeze Page”
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[...] Alex says, “Money is in the list – statement you hear pretty much as soon as you take a dive into Internet Marketing. It is considered to be the most valued asset of any marketer and success is more often then not evaluated by the size and quality of the list. And here by quality I mean response rate to emails”. Your Blog Is Your Best Squeeze Page… [...]
Hi Alex
I’m Nancy. Interesting post; something I can learn about. I’m a newbie in this and your posts really help inspire & helped me. Enjoy it very much.
I am now Learning How to Accelerate My Way to Wealth through:-
To Your Sucess
Nancy
Nancy’s last blog post..Internet Marketing Workshop
Admin Note: removed promotional link.
Nancy,
Thank you for comment but I have removed a promo link from you post. I love sharing link love with bloggers but that one wasn’t it!
… and considering that link was dead (incorrect), it was not providing any value to readers.
Alex
I think this is a great idea and will be applying this VERY soon! keep it up Alex!
Hi Alex,
I know this may be an old blog. Would like to ask you though…
After about a year, do blogs really convert better than squeeze pages. The reason why I ask is because I was doodling a diagram when I realized with long-awaited flash of insight that I can create something like a squeeze page by writing a post!
It certainly saves me a lot of time to backlink to my blog then to my promos. I just want to hear your input. I love WordPress a lot so I wouldn’t wanna leave it laying fallow for long.
Thanks,
Erwin Chua
http://winning2win.com
Erwin Chuas last blog post..Alex Jeffreys Coaching: The (Somewhat) Finale! The Big Darn Online Secret!
Erwin,
I think so, at least it does for me. People come to your blog, read the content, not just the pitch and offer to download something and if they decide to subscribe – it is a more conscious decision than a simple need to download one freebie offered on squeeze page.
But it is just my opinion.
Alex
Hi
I am loving learning all the things you can do with Blogs. I have seen personally over the last 4 years the power of good content etc but am really learning a lot now about squeeze pages.
Do you know of a way to build a squeeze page with your blog though?
I believe you can have both and am just wondering if you have tried building squeeze pages with your blog?
James
.-= james hannan´s last blog ..Is Starting A Part Time Work From Home Business The Right Choice For You? =-.
James,
This post should provide you with answers:
http://www.howtospoter.com/web-20/wordpress/flexsqueeze-wordpress-theme-review
Good content proves bribes aren’t always necessary; I had decided to subscribe to your blog before I got to the end of the article. Nevertheless, I’ll happily accept whatever you might have on offer two years on.
Much of my blog reading is related to finding quality resources that I can offer to my own beginner bloggers, and this blog appears to be a likely candidate. I’ll be back to explore further later.
.-= Jo´s last blog ..3 Benefits of Branding =-.
You said it! it is very hard to get people email addresses,i am always trying new things to get people to sign up. But with so many marketers doing the same thing,i can see how people just do not trust anyone.Thanks for the very informative post.
Hollis
Hollis Chapman recently posted..GREEN Guerrilla Marketer Shel Horowitz – Aug 06-2010
I think you’re right. Blogs can be wonderfully used as squeeze pages. All the things you’ve been saying about making opt-ins clearly visible and that look professional is true. The money is still in the list, just in case anyone was still wondering
Matt recently posted..A Few Good Books On Business and Entrepreneurship
I never really considered making my blog a squeeze page until this post. Time to put this work! Thanks for the suggestion.
Wally recently posted..How to get backlinks using the top 3 article submission sites
You're right, email marketing seems to be overused and abused. Sometimes, I could receive same emails from different guys talking about the same things. And this had made me step back when I encountered a squeeze page. And I also found that some people will just opt-in to get info and then unsubscribe right away after they got what they want.
I thought about using blog to be a squeeze page, but what I found the most difficult part is to get updated information on my blog. What's your suggestion to get ideas to write on your blogs?
My recent post Is Wealthy Affiliate A Scam The Answers Might Surprise You
Well, it is the nature of the beast
I agree with much of this and it's interesting that many people with websites who are dabbling with many forms of Social Media to drive traffic back to the site completely miss the concept of the blog. Blog’s to me are the centre of any Social media Marketing Strategy and can have the same effect as a standard squeeze.
The main thing is to focus on pushing one product or service and generating leads based on this one thing.
Andy
My recent post Hello world!
I agree Andy,
I wrote before on my own ways to identify my goals and place them appropriately on pages or blog. People overload their blog with ads, etc and actually loose visitors for a few cents of AdSense clicks VS actually getting a regular reader / subscriber / potential customer ..
This a very interesting post. Although blogs are good to promote your products/business, I still prefer Squeeze Pages as my ultimate marketing tool to generate leads. I find Squeeze Pages very handy and effective. Please see below article on how to create effective Squeeze Pages. Hope this helps.
http://speedsqueezepages.com/blog/how-to-write-ef…