Considering the sky-rocketing success of social media, it is hard to imagine web content losing its significance in the forthcoming years. Nowadays, blogs have become one of the most popular tools for expressing and sharing ideas with the world. Powering your blogging site with WordPress CMS can turn to be the safest and most fulfilling business investment. Unlike various other blogging platforms, WordPress comes with amazing features that encourage shorter and more frequent blogging for your site. One such WordPress feature that has played a pivotal role in enhancing blogging for a WordPress site is Post Formats. Although a highly under-utilized feature, Post Formats has been under debate since a very long duration of time. In this blog, I’ll be throwing some more light on this WordPress feature. By the end of this post, you’ll definitely gain a complete insight on Post formats and what good they do to all bloggers.

Why have Post Formats remained “Under The Wraps” for so long?

Since Post Formats aren’t automatically visible in WordPress, most of you might have never ever heard of them. You need to enable the Post Formats in your theme’s functions.php file, followed by styling the same in a separate CSS file.

A brief on history of WordPress Post Formats

Post Formats came into existence with the release of WordPress 3.1 in February 2011. The basic idea behind the launch of WordPress Post Formats was to compete with the very popular Tumblr blog. The inception of Tumblr-style WordPress themes played a vital role in the downfall of WordPress Post Formats.

What makes Post Formats a good thing for WordPress bloggers?

Post Formats appear as excellent tools used for motivating bloggers. Unlike other methods of making blogging more prevalent, Post Formats serve as a whole new means of using the existing features. They let a blog’s design include things such as “Photo” posts, “Quote” posts, “Gallery” posts, “Video” posts, “Audio” posts and so on. For all such posts, the WordPress blogger can choose to add an icon, a different CSS style or a different background color to make the posts stand out from the crowd. Currently, WordPress comes with the following Post Formats for users to choose from(applicable only if the installed theme supports them):

  • Status

  • Video

  • Image

  • Gallery

  • Quote

  • Audio

  • Link

  • Chat

  • Aside

Impressive Blog Organization

Yet another major advantage of Post Formats is that they help in organization of the blog, allowing readers to browse and filter different types of content. WordPress users can choose to create custom post types for improving the back-end administration and allowing visitors to find blogs as per their individual preferences.

Addition of visual excellence to the site’s front page

With thousands and thousands of WordPress themes supporting Post Formats, it is better to publish your web content using this awesome feature. Post Formats allow you to display your web content in a differently formatted style. Prior to choosing a post format type, you need to check out the post formats that are supported by the theme already installed in your site. For this, all you need to do is simply login to the admin dashboard, go to Posts-> Add New and look out for the Format module placed on the right. Here, you need to choose from a variety of post format types supported by the theme.

Wrapping Up

As showcased above, Post Formats are highly useful and work as a magic wand for improving blogging. It’s entirely up to the WordPress bloggers to know the technique of leveraging the full potential of Post Formats. Putting the Post Formats feature to use will solve a massive number of blogging issues faced by amateur as well as professional bloggers.

Thanks for taking out time to read through my post. Do share your views/opinions using the comments box below.

Author Bio- Jack Calder is a certified WordPress developer who loves blogging. He is always keen on sharing brilliant insights regarding WordPress design and development. Currently, he is employed with Markupcloud, a leading markup conversion services company. He converts PSD to WordPress theme online with ultimate formats.