Start with the general term for which you are looking, and enter it in one of the free keyword research tools. The Google keyword tool is useful, except that you cannot copy the numbers — only the keyword list. Put your keyword list into a spreadsheet program to track your activities and help you to identify the best keywords.

Look at the traffic for the keywords as you go down the list; around 5,000 a month or fewer searches will give you the most likely overlooked terms. However, rarely will you find very good SEO keywords in your first general list. The real secret to finding the overlooked ones is to find sub-phrases of the main keyword group with high traffic, type them into the Google search tool as mentioned above, and then look at the words you get.

The reason to go to all this trouble is that there are many people online who are very smart, and who are looking for overlooked keywords, just like you are. Therefore, you may need to go one or two levels deeper, to find the real gems in the keyword world.

The real secret to finding the overlooked [keywords] is to find sub-phrases of the main keyword group with high traffic…

If, for example, your main keyword was “diabetes” and one of the sub-keyword phrases was “type 2 diabetes.” You would then type in “type 2 diabetes” in the Google keyword research tool and see what comes up.

If you find some combinations with 500 to 5,000 searches per month with low competition (under 10,000 competing pages), you have a good chance of getting your article or a page on your blog or Web site (once it is older than 6 months) ranked toward the top of the search results.

That is the real secret of finding effective long-tail keywords (LTK) that most people do not know about. However, the truly successful article marketers all use this strategy. The extra work will most certainly pay off in the long term.

Another related but important concept, as mentioned above, is the use of page rank as an indicator of the competitiveness of a given LTK. If the page rank of the top 3 or 4 pages in a Google search for a particular long-tail keyword (in quotes) is 2 or less in the organic search results, there is a good chance of getting your article in the top 10.

Organic results are the listings that show up on the left side of the browser window below the sponsored results. The lower the page’s rank among the top listings, the better your chance of getting your articles or Web pages higher on that keyword.

Finally, if you find other articles either from ezinearticles, Squidoo or Hubpages in the top ten, once again, you have a good chance of getting to the top.

Abouth the Author

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