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+1 My Google Rank?

You know the Like button? Well, Google one upped Facebook with the +1 button. What makes the +1 button unique but comparable to the Like button is the ability for users to like links and share it amongst friends. But the +1 button works on a slightly different level in that it can directly affect the way Google ranks a site in their browser.

When a user uses Google to search, they will be able to click the +1 button that appears next to each site if they like it. The only way a user can do this is by logging into a Google account; either Google+ or Google profile will do.

What happens when a site is +1’d? When a site is +1’d, it will show up in the search results of your friends (as long as they are logged into Google). Your name will appear below the link as a sort of endorsement to the site, signifying that the site is worth checking out. Your friends will be more likely to click on the link after seeing that you recommended the site and more than likely they too will +1 it.

By doing this, the site’s viral ability increases. As more friends see the recommendation, check it out and cast their vote, the site begins to get passed around the entire world and eventually becomes a viral phenomenon.

This also brings up traditional search principles. When a search engine is employed to search for specific keywords, it brings up the sites that are the most relevant—or at least they should be the most relevant. Sometimes spam will pop up as well as mediocre sites in the search results. This is often the result of black hat SEO. Google has dedicated a lot of time to make their search engine the best, but unfortunately even it makes mistakes. +1 is another way to rectify the problem.

As users peruse through the sites, they come across these irrelevant pages and grow frustrated—something that Google is adverse to. As users find the good sites in the list, they are able to give them a +1. Google can then review the results and reevaluate the rankings.

What does this mean for the WordPress community? For those that do own a blog or WordPress site, you want people to find your work. Heck, if you have a website you want people to find it. And +1 will help more people find your website or blog. But there is also the other side of the coin. If your blog or site is irrelevant, then users are not going to give your site a +1.

This new innovation ultimately means that content is king (It always was by the way). If your site is irrelevant to the keywords that supposedly define it, then your site will be demoted. Likewise, if the content is poorly written or presented, then your site will suffer as well. So pay strict attention to the content you post on your page.

Also be sure to install the extension on your site. There is a +1 extension that is available to for WordPress users that can be placed on the site so viewers can press it while they are at the site so they won’t forget.

The +1 button isn’t something that should be feared. As long as your sites offer good information that is relevant to the search terms there isn’t anything to worry about. +1 is really an awesome tool that will help users find the best information faster without having to wade through a list of crap. Also if you do a great job you have the chance of increasing your SEO. Really a win win in the end.

Guest Post By: Jesse Langley enjoys all things search and social networking. He is also an advocate for online training.

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28 Responses to “+1 My Google Rank?”

  1. I just don’t know how it will keep the spammer away. Those who pay for likes or plus 1..its hard to monitor.

    “Black Seo Guy “Signing Off”

    • I totally agree with TrafficColeman. This is no way of containing spam. In fact this will be a boon for all the black hat guys. It will take some time for Google to figure out what is spam and how to handle it. Till that time all the blackhatters will make merry manipulating the +1s. Most quality sites that I have come across have a less than 100 +1s. Whereas I have come across some lousy sites with 10K +1s already. +1 is the new link and it will get manipulated for sure. Heavily at the beginning. Already there are sites for doing precisely this: plused dot net.

      • Nik says:

        Hi Amanda.

        I have to disagree on the blackhat issue. I am sure many remember link farms. Well the technology to detect those is pretty similar to what’s needed for +1. Those who sell the service would need to create infinitive new accounts otherwise it will soon be clear that people (+1 spammers) are having a massive number of +1’s and sites with high +1’s from people with high +1’s should be easy to detect.

        So it might be an issue for sometime but I am sure Matt and the team will get that sorted rather quickly.


  2. Ismael says:

    Now I know the real use of +1 button…thanks for sharing!

  3. E. Wright says:

    I am new to SEO and it’s principles. To be honest, there is a LOT to learn, but thanks for the article. I’ll add it to my list of things to look into.

  4. Norb Winslow says:

    I have used the +1 button for some time on my site, but seems like very few people will click on it compare to Facebook like button. I guess it takes some times for it to develop, same goes to Google+.

  5. Troy says:

    Yes, the +1’s have alot of influence these days. Never the less, i can’t find any +1’s on your post. Maby its wise to download a plugin so you can rank your pages better!

  6. David Long says:

    Totally agree on content is king, and can see how Google+ is affecting rankings – I think the social space, re: Facebook and now G+ is very interesting; however, it will be a long drawn battle!

    About to install G+ now on my blog 🙂

  7. Carry J. says:

    Brilliant! I agree that you should totally add the plugin because I would +1 this article in a heartbeat! I didn’t know this about the new Google +1 feature. This will be great to send out to followers of my blog and website. It’s so new, are there a lot of people actually using the feature yet? I don’t think this will take over Facebook liking, but I think it will add a new dimension to Google’s search. It will be interesting to see how it evolves.

  8. James H says:

    Personally i would like to see a -1 button on google plus and an Unlike button on Facebook, it would make it more interesting. If they do it the popularity of the two medias will decrease, because usually when i start my day and whenever i visit FB & G+ it gives a kind of good feeling, you can see all your friends indulging in all sorts of discussions, their messages, the likes you have received etc

  9. Tioman says:

    Wow, this definitely gonna change how SEO works, if the +1 button will be solely the factor of ranking the SERP, content is definitely something that we need to take into serious consideration.

  10. Tomas says:

    Is it my or is the + button acting strange..i dont know if it is the wordpress plugins or the button but sometime the the button is not visible on my sites..any advice? I do believe it will be a major factor in as people get more used to it.

  11. Richard says:

    One thing I worry about with google +1 is the potential for abuse. I’ve already heard of companies that are selling themselves basically as +1 farms. They will sell a certain number of +1 for a price. It just seems like too obvious a way to work the system.

  12. Wez Bailey says:

    Hi, thanks a lot for this informative post. I am new to all this and although I had heard of +1 I have never really understood its use.

  13. Jane says:

    The +1 feature is very interesting and beneficial to those who earn money by way of blogging. Not only does it indicate a positive comment in your post, but also increases your rank in Google. This post is a good review on the +1 feature. This is highly recommended. Thanks for sharing.

  14. Thomas says:

    Thanks for the information you have shared us…I have learned a lot especially using the +1 button..


  1. Regina Smola says:

    RT @thespotter: 1 My Google Rank? # 1 #google #search #Social Networking #WordPress