Search Engine OptimizationGetting started with WordPress?

Wondering how to boost your Search Engine Optimization (SEO)?

While many people choose to outsource their SEO to a search engine optimisation expert, by using the right plugins you will make some of the most crucial aspects of optimizing SEO a breeze.

It’s not necessary to hire an expert since a few excellent WordPress plugins will give you exactly what you need if you want to achieve success with your site.

Below are the 5 plugins you must use if you want to maximize your WordPress SEO efforts.

1. Yoast SEO

Yoast SEO is one of the most popular WordPress plugins out there, and it has received over one million downloads. The plugin is widely used and well-respected among the WordPress community. It comes with many features to help you make sure your WordPress site is optimized.

On each post or page, the Yoast SEO plugin has the ability to show you if the text you’re creating is optimized for SEO. It allows you to choose a keyword for each page and alerts you if the keyword density is too low, if you need to improve the readability of the text, or if you need to improve your meta description. Yoast also allows you to change custom post titles, meta descriptions, and meta keywords.

The Yoast plugin also shows previews of search result snippets. This can be a huge help in seeing what your post or page looks like when popping up in search engine results.

Using the plugin, you can also pick the “meta” information for your site, change your indexing, or connect with Google Search Console. You can also create XML sitemaps and change advanced configuration features such as removing a specific post, page, post type, or a taxonomy from the sitemap.

If you were to only use one SEO plugin for your WordPress site, Yoast SEO may just be the best choice you could have for your site.

2. W3 Total Cache

W3 Total Cache is a Caching plugin that is a must-have for any WordPress site that needs to be optimized for SEO. The plugin offers a robust amount of features that will help to scale your site and help your site sustain large traffic spikes without crashing.

So what exactly is a cache?

A cache is responsible for creating static pages for each page of your site that is loaded by a visitor.

With a caching plugin, your site is not dynamically loaded with each page load, and as a result, the load time and server resources that are needed will decrease. When someone visits a page on your site, a web browser will download all images, CSS files, Javascript and more in a temporary folder.

When the visitor goes to a different page, the site will load faster because of the static files that were created and placed in their browser’s temporary folder.

Google and other search engines place a large amount of importance on a site that is fast, responsive, and easily accessible. As a result, using a caching plugin such as W3 Total Cache will do a great job at boosting the SEO of your site.

3. Redirection Plugin

A redirect plugin is also an important tool for your site. When you move, delete, or change pages, change the structure of your site, or move your website to another domain, a redirect plugin will keep things together and help your site to retain its search engine juice.

If you properly setup redirect codes for your site, it will help you salvage valuable SEO authority signals. It will reduce drops in rankings due to change. It also helps to prevent users who arrive at your site from another source from getting frustrated due to missing pages.

There are several types of redirects including 301, 302, 404, and 410 errors. The two most important to understand are 301 redirects and 404 redirects.

A 301 redirect marks a permanent change on your site. The best reason to use 301 redirects is to prevent the loss of SEO authority when you change URLs for a page or move your site. This redirect will alert visitors and search engines that a page has moved permanently.

A 404 redirect occurs when someone attempts to land on a page of your site that isn’t there. It’s important to be alerted of these errors and then take to time to map them to a new relevant or similar page using a 301 redirect instead.

4. WP Amplifier

The WP Amplifier plugin can be a huge help for you if you would prefer not to hire an SEO expert to increase the authority of your site. WP Amplifier works with Google AMP, the emerging standard for mobile website design, to optimize your site for mobile.

Google AMP stands for accelerated mobile pages, and the WP Amplifier plugin automatically optimizes your site for mobile according to the standards of Google.

Since Google caches AMP pages on a site with respect and authority, Google AMP can lead to increased exposure for your site. The SEO for your site will be improved since the service’s logo will appear along with your site on a high authority website.

With a rankable version of your site in Google’s cache, your SEO will be boosted. This makes the WP amplifier plugin crucial.

WordPress Google AMP plugin is the only plugin that has a user-friendly admin tool to help you style your AMP pages. Using the tool, you can choose a theme color, add a phone number or call to action, and use custom logos.

5. Rich Plugins Google Reviews

The final tool on this list is the RichPlugins Google Reviews plugin.

The plugin allows you to show Google Reviews directly on your site and is a great tool for increasing your SEO. It can also help you to establish authority in the eyes of visitors by displaying testimonials and reviews from the highest-ranked search engine directly on your site.

The reviews that will be shown on your page are indexed by all search engines that visit your site, and this helps to increase your SEO ranking.

The plugin also supports Google Rich Snippets which can help to increase the visitors on your site, and in turn, help with your SEO as well.

There are five themes included for display including the reviews slider, list, grid, fixed, and embed badge views. You can also sort the reviews in any way you like, including default, score, and by date posted.

Additionally, since the plugin allows you to post a “Write a Review” button directly on your website, you can encourage visitors to write a review. Positive reviews help Google to see your site as a success, and this can boost your SEO as well.

As a result, RichPlugins is one of the most crucial SEO plugins you should get for your site.

Final Thoughts

While it may seem a little daunting at first, it can be a lot easier than you think to manage and maintain the SEO for your site. You don’t even need to hire an SEO expert since WordPress makes it incredibly easy to download all of the SEO plugins you need to optimize your site.

The above plugins are the cream of the crop for helping you to maximize your effort. The truth is, it doesn’t have to be difficult to get your site up and running while boosting your SEO.

Author Bio: Joel House helps small to medium businesses grow their revenues through increased search traffic and SEO Rankings.  As the owner of Australia’s highest ranking SEO Company and being an SEO Expert he has a burning desire to help small businesses with SEO that actually works. When he isn’t helping small businesses grow, he is furiously reading to stay on the cutting edge.