Is it really hard to optimize your WordPress website and convert traffic into email subscribers or new buyers?
Well it turns out you can dramatically increase your sites email signups by optimizing your website for speed and conversions.
We will focus on 3 specific areas of your WordPress website.
Search engine optimization with Google’s AMP speed optimization for mobile posts, image optimization and compression and Scheme for search engine listings.
And in todays post (and video) I’m going to show you what that page is.. and exactly how you can easily optimize your WordPress with these 5 plugins.
Schema updates with 51Blocks JSON Schema Generator
Schema is a collaboration between the major search engines to help you improve your sites page listings with features such as images, ratings and availability.
This is a Schema markup creator which has a slight advantage to others. It allows you to update the Schema markup for individual pages or posts.
A schema review can extend the functionality of your page by adding structured data for editors.
You can also add a default image for your article or post as the schema markup image to show in search engines.
AMP by Automattic & Glue for Yoast SEO & AMP
AMP is apart of the Google Accelerate Mobile Pages product which is a software initiative that provides optimized content which loads extremely fast.
If you are targeting mobile users then AMP is a must for website owners. AMP will improve the experience of your readers and will improve your websites performance with SEO.
A lightning fast mobile experience will get you ready for Google’s Mobile first rankings. A faster user experience on mobile will produce more engagement on your website and a lower bounce rate.
Google has recently started to role out it’s version of mobile first as a ranking signal in the search engines.
First you can download the following plugin
Secondly you should install Yoast SEO
Yoast SEO will provide all of the on page analysis you need to optimize your website and provide an SEO like checklist for optimization.
Included in this plugin is an advanced XML sitemap. Once installed it will automatically create a sitemap for your website giving you the options of the pages you wish to index from the settings within WordPress.
Glue for Yoast SEO
Once you have installed the initial AMP plugin Glue for Yoast SEO gives you a simple way to customize your AMP pages.
Be sure to setup your sites logo, form colors and link styles to match your existing theme and maintain the same styling you currently have setup on your WordPress website.
Mailchimp Forms by Optin Cat
There are any options for WordPress to create an optin form which integrates for WordPress.
We have found a free plugin for you which does everything you need to capture leads in different formats.
With this plugin you can create boxes within pages and posts, sidebar widgets and Lightbox popups.
The optincat plugin comes with pre-made templates you can style to suit your current theme and allows you to easily integrate your lead forms with a simple snippet code.
Each optin box you create is CSS coded with responsive design so your forms will render on mobile and tablet display. Optincat has created pref-ormatted optin forms they know that convert well and made them available to the WordPress community.
Restrict Widgets for WordPress
Restricting widgets on your WordPress is essential.
This plugin lets you select what pages and posts your widget will display on.
You can modify your settings for pages, posts, categories, post types and logged in or logged our users.
You can also select to show widgets on mobile or tablet devices.
When working with optin forms for lead capturing you don’t want to oversaturate your users experience. By selecting well placed lead forms on relevant pages you will gain a higher rate of sign ups and target your content to specific readers.
Image optimization is essential to decrease the loading time of your website.
With the WP Smush WordPress plugin you can strip hidden information on your image files.
We have seen a reduction of around 32% in image size without losing any of the image quality.
Large image files on your website will slow down your pages loading time even if you don’t know it! WP Smush will optimize your images when you upload them to the WordPress media library.
If your site already has a large database of images you can auto smush all of your existing images with the bulk smush feature.
Guest Post by: My name is Ben Stanford and I am a 33 year old project manager from Red Cedar Websites. I am an experienced web designer, developer, blogger and experienced SEO analysts. Through my four years of professional experience, I have gained a good reputation for my exceptional design and usability skills, in addition to my semantically clean coding practices.