wordpressWordPress is one of the content management systems that have ever been created. Salesforce on the other hand is the world’s finest customer relationship management system. Combine these two tools and you will have yourself a powerful system in place, right? It makes a lot of sense to integrate WordPress with Salesforce- assuming of course that you are using WordPress as your CMS. There are many other CMSs that you can find around. WordPress is however favored because it is simple to use and it has a whole lot of features to offer its users.

Start integrating today to enjoy a lot

Integrating these two systems is going to be a bit of a delicate process, but then it is not impossible. The last thing that you want to do is to put your data at risk because of the integration process. If not done properly, data can be corrupted and settings changed. However, this should not really bother you so much. Technological development has made it possible to protect your data with such tremendous ease. With features like Salesforce git in place, upgrades will not be a stress in any way. Some of the benefits that you will get to enjoy from integrating Salesforce and WordPress include:

  1. Simpler user management

Synchronizing your Salesforce CRM with your WordPress users is vital if you are to maintain a cohesive and streamlined user database. It is possible to sync fields that are between the two applications such that the departments of your company are all able to access the same data set. You can also set up the core functions in WordPress like site registration to create new leads in your Salesforce database that originate from WordPress.

  1. Translate form submissions into leads

There is a lot of untapped potential that will come with theintegration of Salesforce and WordPress. You can start by converting those form submissions on WordPress into leads. However, in order to do this, you will need to integrate more comprehensively with Salesforce. The WordPress filters and hooks allow you to send form data to Salesforce and then track the performance in Salesforce. Knowledge of the forms that bring in better conversion will be helpful to your inbound marketing team to tune the forms that do not perform as excellently.

  1. Integrate custom objects

If you have the right developers on your team, it is possible to harness the immense power of Salesforce. You can build a whole lot of Salesforce objects that are devoted to your website. For instance, if you would like to create a website that helps you to keep track of your rental properties and then store their data on Salesforce, you can easily integrate the data with your Salesforce. All you need is a custom integration with the custom Salesforce objects plus tracking. It is even possible to track your tenants’ due dates, amounts owed and the payments made right inside of the Salesforce database. How cool is that?

These are just some of the very many merits of integrating Salesforce with WordPress. You will get to witness some impressive results in the performance of your site owing to more streamlined data management and data insight.

About author

Barrack Diego has years of experience in database administration. He is also a blogger and researcher on new data-related technologies like Salesforce. He is especially keen on data migration and recommends the highly reputed flosum.com for migration of data.