WordPress has become an increasingly common platform for business websites.  It’s easy to use, relatively inexpensive, and can support a variety of different business types.  WordPress has a huge directory of plugins that make it possible to customize your business website in virtually any number of ways.  These are the most important plugins that you should have in your WordPress business website.

Beaver Builder

This plugin is one of the easiest ways to create your WordPress website.  It’s a drag & drop builder tool that offers templates and column-based layouts.  The simple user interface lets you easily create your own page layouts, content modules, and semantic markup.  You can also add your own CSS classes and IDs, and it’s mobile-friendly, so it scores high marks for search engines.  There are also optional premium features.

OptinMonster

This plugin focuses on conversion rate optimization, allowing you to catch visitors before they abandon your website and get them to subscribe to your email list.  It uses technology that recognizes the intent to exit, in order to target visitors before they leave your website.  OptinMonster is easy to integrate with email marketing services, and offers A/B testing to find out what style of pop-up works best with your website.  Conversion analytics give you a better picture of how well it’s working.  You must have an OptinMonster account, which starts at about $9 per month.

WPForms

This is a plugin that creates contact forms for your website, through drag & drop, making it great for beginners.  It has a selection of templates and also offers multi-page forms.  Its responsive design makes it work for any display, and it uses conditional logic in the forms.  Users can also upload files and media with their form submissions, and you can even accept payments through PayPal.  WPForms starts at $39 per year.

Constant Contact

This email marketing service provider can work with the previous two plugins, and allows you to create email lists and send out emails to those subscribers.  It’s easy for beginners to use, and includes both event marketing and a form designer.  You can also customize your registration page.  It does require a Constant Contact account, which starts at $20 per month, with a 60-day free trial.

WooCommerce

If your website involves e-commerce, this is the plugin for you.  The basic plugin is free, and then there are premium extensions that can be purchased.  This plugin makes it easy to configure inventory, payment options, sales tax, and shipping to your customers.  It’s a great option for someone just getting started with e-commerce.

MonsterInsights

This Google Analytics plugin gives you a custom report inside the WordPress dashboard, and it gives you information about your website visitors, where they’re coming from, and what they do when they’re visiting your website.  You can track e-commerce, outbound links, file downloads from your website, and demographics and interests of your website visitors.  It also allows you to track the popularity of your posts and see how and where they’re being shared.  You can even use this plugin to see who’s clicking on your Google Adsense banner ads.

Sucuri

Every website needs to be secure, and Sucuri is a great plugin to protect your website.  It’s free to WordPress users, and has a long list of features.  It monitors the integrity of files, and checks regularly for blacklist actions of other websites.  It keeps a security activity audit log, and offers effective security hardening to protect your website, along with remote scanning for malware on a regular basis.  In the event that your website is hacked, the plugin offers recommended actions for recovering.  There is also an optional, paid version that includes a website firewall.

BackupBuddy

This plugin is a reliable and easy way to back up your website and all of its data.  You can back up  posts and pages, theme and plugin files, widgets, comments, and other settings, virtually a complete backup of your WordPress website.   In the event that you need to restore your website, you can. Backups can be scheduled to be done automatically, and backups are stored off-site, for added protection.  This plugin starts at about $80 per year.

Yoast SEO

This is a favorite plugin of many WordPress users, and it’s great for optimizing your website for search engines.  It offers page analysis, including subheadings, images, and meta descriptions, along with the ability to create XML sitemaps, and optimize for RSS feeds.  Social media is integrated into it, and you can use the snippet preview to show what your post or page will look like in search results.  There is a free version, along with a paid version of this plugin.

Redirection

Broken links can be a huge downfall for websites, and this plugin is a great way to monitor your website for broken links and redirect visitors.  It will monitor your site for 404 errors and manage 301 redirections.  The plugin keeps logs for all redirected URLs, and you can manually add your own 301, 302, and 307 redirections.  You can also view statistics for redirections, so you’ll know how many visitors are encountering the redirections.

In Conclusion

Figuring out which plugins to use for your WordPress website can be a confusing process.  There are a seemingly infinite number of plugins, from which you can choose, and the sheer number can be overwhelming.  These plugins are among the most useful ones out there, and if you’re going to use plugins, you should look at these first.

Author bio: John Stone is a business consultant Nirmal, a WordPress developer team from Sydney. Through years of experience, he became a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur.