Web Marketing 2.0 - Boomtown in the Blogosphere
mebrown on December 21st, 2007
Mark Brown is a guest blogger who runs the web analytics service ProTrackerPlus and The Militant Marketer / Warrior Leader Blog. Mark has been online since 2000 and enjoys teaching leadership and militant marketing strategies.
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I am sure you have heard about internet marketing, web marketing and all the other buzzwords that describe making money online but what exactly is “Web Marketing 2.0“?
First before we attempt to truly define Web Marketing 2.0 let’s look at how the phrase or term originated. You noticed I said we just then right? I did that because this is an interactive article which requires me teaching and some thinking and deep consideration on your part, so let’s get to it!
I did a search of Websters Online Dictionary and there was no entry for Web Marketing 2.0 so where does that leave us?
Allow me to break it down:
1) Web = The internet, the worldwide web, cyberspace and most recently, the blogosphere.
2) Marketing = Dictionary.com says this:
- a. the act of buying or selling in a market.
- b. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
3) 2.0 = 2.0 in and of itself means little however, combined with Web Marketing,
Web Marketing 2.0 takes on an entirely new meaning.
O.K. I know I have not defined it for you but we are getting there so, read on.
Some self proclaimed web marketing experts have this to say, “Web Marketing 2.0 does not have a clear-cut definition or set of guidelines to truly define it, in essence it is emerging terminology in an evolutionary definitional process.” or “The term “Web 2.0” means different things to different people. In some circles, it refers to the emergence of social networking and personalization as the new frontier of the Internet.”
As you can see if we can nail down a definition we can put this new way of marketing to work for ourselves and use it to our advantage, does that sound good to you?
Me too, so let’s continue.
Web Marketing 2.0 is the act of using, employing, and leveraging new and emerging technologies such as blogging, social networking, as well as content management and creation to gain name recognition for yourself, brand, product or service in order to promote an agenda or profit from such efforts.
Whew, that was a mouthful huh? Can you wrap your head around that concept?
If you can grasp the importance of using and implementing Web Marketing 2.0 in your life and business you will be well on your way to fame, fortune and prosperity.
What kind of success have you experience with Web Marketing 2.0 and do you feel that you have mastered this new and emerging marketing method?
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Whatever little success I’ve had with my blog so far, it’s all thanks to the phenomenon of web 2.0 marketing. The most important thing to be mentioned is that you no longer have to pay a single penny to get your blog/site going. It’s all available for free. If you have good content and know a little tricks of the trade, you can be on your way to become the next John Chow.
Krishnan’s last blog post..Mobile advertising industry?s growth rate - Real or hype?
Hi Krishnan,
I agree with you and one of the great things about this new marketing method is that you can use many no-cost/low-cost ways to drive traffic to your blog/site in order to get your dialogue started.
Here’s to a Great 2008,
Mark Brown
AKA - The Militant Marketer
Mark Brown’s last blog post..Militant Marketing and Multi-Media Blogging
Very useful information provided for the people who want to make money. I have also tried with one of the option you have provided to make money! Thank you.
ScottysGold Web 2.0 Secrets #1
This from the Desk of Stephen Scott:
ScottysGold Web 2.0 Secrets #1
Leverage Your Business & Marketing Power
On the Latest Wave On The Internet
You witnessed, were a victim of or have at least heard about the bursting of the dot com bubble in the fall of 2001. Fortunes that had been made overnight were lost overnight.
The sky was falling. It was a very scary time for a lot of people. Some said that the World Wide Web was just a flash-in-the-pan idea that had been over-hyped and that the crash was irrefutable proof of that fact.
There were, however, some survivors of the 2001 dot com bust. The survivors had a few important commonalities and there were those who insisted that the World Wide Web was more important than ever and had a very bright future indeed.
One of those who saw the results of the 2001 dot com bust as a ‘glass half full’ rather than a ‘glass half empty’ was a man by the name of Tim O’Reilly. O’Reilly (of O’Reilly Media) met with Dale Dougherty of Media Live International in 2004. Out of that meeting the term ‘Web 2.0’ was born.
The definition that Tim O’Reilly gives for Web 2.0 is: “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.
Chief among those rules is this: Build applications that harness network effects to get better the more people use them.”
Web 2.0 can be viewed as an upgrade to the World Wide Web. It is still the web but it is a new and improved version of the web.
New technologies such as blogs, social bookmarking, wikis, podcasts and RSS feeds are just a few of the technologies that are helping to shape and direct Web 2.0.
The Web before the dot com crash is often referred to as Web 1.0 now but only since the coining of the term Web 2.0.
Some of the more obvious difference between Web 1.0 and Web 2.0 are: DoubleClick replaced by Google AdSense, Britannica Online replaced by Wikipedia, Personal Web Pages replaced by Blogs, Content Management Systems replaced by Wikis and Directories replaced by Tagging.
These are only a very few of the differences between Web 1.0 and Web 2.0 but they are major ones.
You will notice, if you look carefully that the commonality of many of the differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and controlled by the ‘powers-that-be’ and Web 2.0 is driven by users.
That is a huge difference and the one that is making Web 2.0 more and more user friendly not to mention more and more profitable for just average people. You might even call it a power shift of seismic proportions.
Once the websites that could be accessed on the Internet were built and controlled by only a few and were certainly not ‘interactive’ but today anybody with an idea, a few dollars and just a little know-how can build a Web 2.0 website that is completely interactive and turn it into a money-making enterprise if they choose to.
The technology is there. It is easy to use. It is accessible and it is relatively cheap….some of it is even free.
Many websites that started out as static websites are now adding features like blogs and forums and propelling themselves into the future of Internet commerce. Those websites who continue be ‘old hat’ are falling further and further behind.
Just regular people now expect to be able to ask questions and get answers from websites and they expect websites to be at least somewhat interactive. The Internet has always been and still is a platform for information but with Web 2.0 is has also become a platform for participation.
Let’s look at just a few of the innovations of Web 2.0 and how these innovations have changed the way that all of use the World Wide Web:
TO BE CONTINUED…
Feel F.R.E.E. to call me with any questions.
I look forward to working with you.
To Our Success!
Stephen Scott
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Stephen Scott’s last blog post..ScottysGold Web 2.0 Secrets #1