Your website represents you. If you have a poor website, with broken links, images that don’t work, your (few) visitors will assume you just don’t care. On the other hand, if you make it look great, appealing, engaging, your visitors will want to come back again and again. Just like if you’re nice you’ll have more people around you than if you’re rude.

But designing a website involves a lot more than just picking the color scheme. It includes usability, functionality, site structure and a lot more.

Here are the main aspects you need to take into account when you’re creating your website:

  • Site Structure

Site structure represents the platform that is used to create the website. It may be a simple HTML, CSS and a little of PHP website or it may be created on a CMS such as WordPress, Drupal or Joomla.

You need to think carefully about your website purpose because CMS’s are usually slower to load and Google likes fast loading websites. But, if you want to have a blog, for example, you should really go for a CMS like WordPress, for example.

  • Usability

Usability refers to how a user interacts with your website. The easier the navigation the better because this will allow new visitors to find everything they want on your website. In what concerns to the usability for search engines, you need to make sure you have a sitemap so that crawlers can easily navigate through your website and display all your pages.

  • Readability

Like the name says, readability evaluates how easy it is for your visitors to read your website. Usually, you should go for a light background with dark text. If you go with a dark background and light text, your visitors might feel their eyes tired since it pushes more from their vision.

  • Interactivity

It’s important to show your visitors there is actually a human being behind your website, Make it easy for them to contact you. If you have a blog, for example, leave your comments open. Have a prominent contact page in case they want to ask any question.

  • Functionality

You need to always make sure everything on your website is running smoothly. Make sure you regularly check:

  • for any incorrect or broken links and correct them
  • your visitors are able to make the downloads they have available
  • your search bar: it’s pretty common the search on websites not showing the best or more accurate results
  • Google Webmaster Tools: when you sign up for a free account, check regularly whether you have any links that don’t work or any other issues that might be affecting your website to run well.

By checking all these parameters, you’ll have not only a good-looking website as a website where either your visitors and search engines can navigate without encountering any problems.