Magento is widely considered to be on one of the most powerful and versatile e-commerce platforms. It is an immensely popular platform that many leading brands around the world use to power their online stores. The way people access and use the internet has also changed considerably over the years, with modern technologies enabling more people to use their smart devices to fulfill their internet needs. In such a time, online stores also need to be responsive to give users a smooth and fulfilling usage experience irrespective of the device being used to access the website. With Magento, making a responsive online store is an easy and intuitive process, and something that every online store owner should consider a necessity and not an option.

Magento and Responsive Web Design

With a large user base increasing on a daily basis, Magento is arguably the most popular and powerful ecommerce platform available today. The community edition is available for free- a factor that further enhances its appeal amongst developers and usability amongst cross-device online shoppers. With the flexibility and versatility on offer with Magento, it is very easy to tweak things, make changes and implement features using plugins, modules and extensions.

Responsive Web Design is a design philosophy which is a product of the times- with so many people using smartphones and tablets to access the internet, it has become a necessity to ensure that websites render perfectly on all display sizes and provide the same feature set and usability that people get when using desktop or laptop computers.

If you are using Magento as the ecommerce platform of your choice for your online store, making your website responsive should rank high in your agenda if you really want to make the most of your business. Fortunately, with Magento, creating a responsive online store is an easy and smooth process, and one that takes very little time and effort.

Implementing RWD with Magento

The look and feel of a Magento store is largely determined by the theme or style template that is currently selected for the store. These themes are not only style layouts- they contain elaborate programming which influence look and feel, behavior, features and the overall usage experience that the website provides. If you want your store to be responsive, the most important step you need to take is to find a responsive Magento theme for your store.

Responsive Magento themes are freely available on the internet- you can get themes from designers and enthusiasts who make them available for free, or even purchase a premium theme from a theme store that specializes in responsive themes. It is recommended that you look around make your considerations before selecting a particular theme. You need to make sure that the appearance of the theme fits in with the kind of design and usage experience that you want your store to provide. When you find a theme that matches your requirements roughly, you can proceed to the next step.

The next step is to tweak your theme to suit your needs. You might want to change color schemes, layouts and behavior elements so as to make the theme a perfect fit for your website. Once you are done with that, you are ready with a responsive online store that people can access from their smart devices. Responsive themes use HTML5, CSS3 and JavaScript to detect the kind of device being used to access the site, and employ fluid layouts and different resolutions of images to ensure perfect device-agnostic rendering.

The power and versatility of Magento makes it a truly well-rounded solution- one that can serve a variety of different purposes and can be tweaked and modified to suit particular requirements. A responsive online store is one such profitable avenue for e-commerce business owners.

About Author: Jack Dent working as iPhone app developer at Veepal IT Services, he has recently developed challenging iPhone app which can smoothly work with wearable and iBeacon gadgets.