Did you know that only 1 % of world population was connected to the Internet in 1995? Currently about 40 % of the world population has Internet access. The internet revolution has changed the way it interacts, the spread of information, and way of doing business. According to Accenture, B2B business operators state that 86% of their customers can now buy products online.
Regardless what the nature of the business is, if you want to be widely known, then you have to go public go online. So start thinking how to make your websites attract customers and beat the market that’s getting tougher each day.
Creativity is the ultimate solution. Come up with interesting mixture between logos, colours, features and graphics that can create a strong emotional impression for the customers to have positive impact on your sales. Designs on a website is often called UI / UX.
What is UI / UX?
UI is the User Interface Design. UI is the presentation of a website that is capable of creating the sensation and response for customers. Button, display, images, sounds, is a form of UI. UI can be said as a form of display.
UX (User Experience Design) is the process of developing and improving the quality of interaction between the user and the computer system. In short it is the feeling users have when using your product. Do the buttons function well? Is it easy, efficient and user friendly?
When using website or an application, the shape, the color, and the button like image that appears is UI. Whereas, clicking on the button and being directed to a different page is UX.
A website is perceived as unprofessional and non-user friendly if the keys or buttons clicked does not work as programmed. Therefore, mastering in UI/UX is very important for your online business.
Benefits of UI / UX for Online Business
1. Improves the Quality of Your Brand
While doing a test drive on luxury car, all that you think of is being comfortable and luxurious because the feel that the car gives you with its captivating audio system and the softness of the seats when it touches your skin. UX is the desire to always go back to a restaurant because besides the food was good, we are already familiar with the salesman. In addition to attractive appearance (UI), the user should feel comfortable with your product (UX). Features that are easy to use, simple, and efficient will foster a sense of comfort to the website or application. Users will ‘feel at home’, linger, re-visit and even recommend your site to more people. The more people are loyal to your product, the higher the quality of your brand.Waze Application Waze is an example of a successful UI/UX design. Waze is world’s largest community based traffic and navigation app. Waze became viral and is widely used by the community for its design which is simple and easily understood by the various levels of society.They managed to gain customers who believe in their brand.
UI / UX must ensure that the website or application is easy to use and understand. Designers should always position themselves as a standard user who will be able to use the website.
Attractive UI design will make users stay longer in your website, so the possibility of them registering to your newsletter and making a purchase will be greater too. Clear, elegant, and simple designs are generally the key to convert visitors into buyers of your product. iprice Group, an online shopping platform which is established in seven countries across South East Asia has managed to increase traffic to their Indonesia site by up to 224 % and an increase a total revenue of more than 100 % in just 8 months. The strategy is to always evaluate the UI / UX design .
3. Attract Investor
Getting investors is very important from inception stage of startup till the development process. Without funding from investors, the idea of coming up with start-up will always remain a dream or due to shortage in operating expenses you might have to close down the business. According to the founder of uxpin, more than 80 investors in the Valley are very interested in the products designed by start-ups. A good idea, when is not planned properly will not succeed in capturing user attention, because the competition in the market is getting tougher. Websites like YouTube, Flickr, Pinterest, and Airbnb, had their UI/UX designer as one of the founders.
Tips to Improve Ability UI / UX
After knowing the importance of UI / UX you will definitely want to learn more. In general, online businesses that are still in its early stage of development will have limited funds. Therefore, it is important for the founder to understand the basics of UI / UX . For those of you who are interested to become a UI / UX Designer, it’s never too late to learn the skill. Do not feel discouraged if you do not have experience in the design world, in this era you can easily learn anything as long it’s accompanied by a strong will and unyielding nature. Here are some tips to improve your UI / UX skill from Yazan Bakour ( Senior UI / UX Designer iprice group) :
“Every journey in startup world start with UI/UX design.”
We do not need to learn every step in UI / UX on own. Many more experienced people have gone through this journey and managed to resolve the problems they face. So, when you find a problem, research and learn from the experiences of others. There’ll be many tips that will be useful for you.
Ask for opinion and feedback from others
After implementing a new design or process, always ask for opinions and feedback from others. If possible, ask for feedback from your customers, they let you know how to make changes to simplify and improve the quality of your service. In addition to the customer, you can ask the opinion of fellow UI / UX designer who has gained your trust.
At times UI / UX designers feel the results their work is in accordance with what the customer want, but they often forget to position themselves as a customer, that’s the reason opinions and feedback is important as evaluation for design.
Use the PPP method (Plan, Progress, Problems)
Evaluation is important in improving your ability. On weekly basis, evaluate the traffic you receive on your site and if it’s not increasing, try other ways and re-evaluate the impact.
Make PPP a practice:
- Plan: Make plans ahead on things you want to do.
- Progress: Keeping track of your results(fail or success) is important because failure is one way to eliminate a method that did not work.
- Problem: Note the problems encountered and the solutions you came up to solve them and use as a future reference.
Engage with the community and attend workshops
Make time to share your experience with UI / UX Community. When you join a community, there’ll be exchange in ideas and experiences about UI / UX. Set aside some money to attend the Workshops. Usually Workshops presented by speakers who are experienced and you can learn from them. Across the world there are many organizations that conducts training to cater the need of startups, including trainings for design UI / UX. You can also learn from the many tutorials that’s available online and it’s free too.