It has already been predicted that 2017 will be the year for long form content and mobile websites that steer clear of codes. This automatically opens up opportunities for awesome designs and new website practices that will optimize UX.
With this in mind, we have compiled 5 design tips that can revive your moribund website.
- Lay emphasis on conversions –
Websites are not just pieces of fine art that your viewers are supposed to admire and leave. They are supposed to contain actionable content that increases your sales and traffic. A successful website understands the needs of its users besides looking attractive. Conversion potential is an integral part of UX design that needs to be optimized for any website.
What is conversion?
When people become paying customers from casual visitors it is termed as conversion. Even completing a subscription form or enquiry form is considered as an act of conversion for websites.
Here are a few aspects of website design that impact conversion rates directly:
- Images – high quality, unique images elicit interest in your viewers. This is a direct sign of quality.
- Color – the color-scheme of a website decides how long a viewer stays on your website. Appealing color-schemes have better dwell-times and conversion rates.
- Navigation – smooth navigation is the foremost player that contributes to a high conversion rate.
- Text – descriptions, help-texts and instructions form a part of the website text that contributes to conversion rates.
While publishing new features for your website always remember to conduct the A/B testing. For example, if you have a conspicuous call to action button on your landing page, it is only normal for you to know which color, text and placement works best for your website. You can run a test where one user-group sees option A and the other sees B. then you can measure the conversion rates to see which setting works better and results in higher rates of conversion.
- Learn the importance of white space –
For the new designers who are just learning about website designing, white space can be really unsettling. It is easy to confuse white space with the lack of content. But check out the website www.stgeorgewebdesign.com, where the use of white space commands more attention to the important topics, images and call-to-action buttons.
According to Ellen Lupton, a distinguished designer, “Designing is an act of spacing and not just an act of marking.” A website is not like a newspaper where every inch needs to be filled out with copy and images. White space is very necessary for creating an enjoyable reading experience.
Parallax Scrolling is a wonderful way to add depth and motion to your website. This is when your foreground images on a website are moving at a different speed as compared to the background images.
- 2017 will be more about typography than anything else –
Websites were limited to using only a few web-safe fonts, including:
These were the few fonts that were guaranteed to be found on every system.
Recently there has been a huge change in the way people perceive website fonts. The introduction of @font-face font files can be included with the other resources of a website. So a website designer can use a plethora of other fonts to drive his message home.
That does not make it any easier for most designers. Having a cornucopia of fonts to choose from may seem really nice, but making the right choice for your project becomes really difficult. Understanding the subtle messages each font conveys to your readers becomes more important than ever with so many fonts to choose from.
Typography also refers to the size and color of fonts you choose for your messages. The weight of the letters and relevant spacing are other important characters of typography that you need to review, right now!
- Remove till there’s no more to take away –
The key to a perfect balance between content and website design lies in knowing when to stop adding more content. While designing, clients keep requesting additional features and information to be added to the homepage.
Adding only those content that are absolutely mandatory for success is fine. But cluttering up your website with useless content just because you think there’s some space to squeeze it in is one of the worst designing mistakes you can make.
Less is always more in case of website designing. Most expert website designers try to winnow out unnecessary navigation options and content simply because they confuse your readers. Studies have shown that adding too much content to your website actually causes difficultly in decision making for your potential customers. Rather emphasize on the elements you want your customers/readers to notice.
- Make the right impression on your visitors –
It is indeed fun to experiment with web design and layouts, but taking too many risks may not be a good idea with a “conventional” target audience.
The best way to ensure that people remember your website and business is to add some fun to your website. At this moment, it becomes very necessary to define “fun” for a professional website. There’s a fine line between fun and silly that you should never overstep as a designer especially when creating a portfolio website for a brand or a corporate website. While using this approach you must always know where to stop and take a step back. Adding “too much fun” can convey the wrong message to the company’s target audience.
If your website is in dire need of supplements, then this is exactly what the doctor has ordered. Keep a checklist of these 5 points to make sure that your website stays on top of its game without requiring a complete design overhaul.
Author Bio: Sujain Thomas is a website designer and design advisor who has been working with eminent companies in the US from many years. She has worked with stgeorwebdesign and other websites to determine the new trends in designing for 2017.