All successful small businesses understand the importance of a functional online interface. The Internet is a key battleground in today’s world of commerce, and potential customers have little patience for a poor website. To lower overall bounce rates and increase sales, this guide covers 5 Web design mistakes to avoid.

1. Unnecessary Mobile Versions

One common mistake for brands in 2015 is a tendency to split sites in two. Based on the onset of responsive design trends, a separate iteration is no longer needed for handheld browsers. Most of today’s designers focus on creating sites that are automatically optimized to fit the needs of each device format. Meanwhile, mobile URLs are already becoming obsolete. This is a welcome change for the average smartphone owner, especially since the previous format often left out important elements of sites. As a result, the desktop presentation may sometimes be the only one that functions properly. This means that small businesses are alienating half of their base when they ignore responsive design trends in favor of old-fashioned mobile links.

2. Cluttered Content Hierarchy & Disorganized Layout

 

A messy arrangement will discourage repeat visits by making it difficult to locate a brand’s offerings. Small businesses cannot afford to lose interested individuals just because their Web page is unsuited for navigation. Luckily, there is an easy solution at hand through the aesthetic and orderly tile display that has been slyly popularized by Pinterest. The neat collection of squares enables simple access while minimizing bandwidth consumption. This style also simultaneously works on computers and handheld machines. By showing technological proficiency, a small business can be established as an innovator.

3. Overly Full Web Pages

Today’s Web designers are eschewing crammed sites in exchange for minimalistic simplicity. This format is much more pleasant on the eyes, and it eliminates all information that is unneeded. This is very beneficial, especially since users are turned off by any data that may be perceived as errant or extraneous. Keeping the format basic will maintain a focused message, which is dire for rising businesses to showcase; otherwise, small companies may flounder from from being spread too thin.

4. Poor Font Choices

Typography is a central concern when finalizing a Web page’s appeal. The text must be attractive and readable. It also needs to be distinct and recognizable. Small businesses that use generic fonts will never stand out among their competition. Likewise, companies that utilize illegibly fanciful typefaces will stand out for the wrong reasons. It is best to commission an original font that is subtly artful without being extravagant

5. Stock Photography

The presence of pre-ordered pictures is a bad move in 2015. These images are cheesy and artificial, which are not terms that a brand wants associated with them. They waste start-up funds while making a business look disingenuous and untrustworthy. Skip them entirely! Instead, create your own visual content. Keep in mind that pictures pale in comparison to GIFs and videos!