A brand logo is one of the best pieces of marketing you will need if you want your business to succeed. A logo is the identity of your business and builds an image of your brand in the public eyes. It goes on every piece of advertising and marketing communication you’ll ever create.
However, creating a logo that is eye-catching and tells a story of your new brand is vital. Fortunately, there are some tips to follow to achieve these goals. Below are some tips for building a new brand logo.
1. Understand your brand
Yes, a logo is an image, but it’s also an introduction to your brand. This means that your new brand logo must be relevant to your business. Every logo has some history, filled with meaning and purpose.
For instance, the Twitter bird is flying in an upward trajectory, the Apple logo has a “byte” missing, and the FedEx logo’s arrow means moving forward and making deliveries. These logos are simple but have an added twist that circles back to brand ideology.
Your brand logo must blend into your business image. All the things that were important to your brand, as well as its core values, need to be conveyed in the logo.
2. Make Your Logo Unique
Your brand logo is what distinguishes you from your competitors, so it’s crucial that the image is unique and stands out from the rest. For instance, if you perform a Google Image search for dentist logo design, you’ll be overwhelmed with blue drawings of teeth.
Instead of redesigning the official logo for your field, try focusing on your company core values. For example: “The Virgin Atlantic logo isn’t an airplane. The Mercedes logo isn’t a car. The Apple logo isn’t a computer.”
Creating a unique logo is all about designing something out-of-the-box and remains in people’s minds. It’s tempting to throw an industry icon on the page, but it’s important to think creatively.
3. Keep It Simple
Irrespective of the shape and pattern you select for your brand, your logo design has to be simple that give the viewer an immediate and clear sense of your brand. Complicated designs are hard to remember, so keep your logo simple if you want your logo to be etched onto the minds of your target audience.
An extremely complex logo will make your brand look sophisticated and can alienate prospective customers, which can have an impact on your bottom line over time. A good brand logo should have few elements, each of which can be identified quickly and integral to what your brand has to offer. If you have any features that don’t contribute to your brand, get rid of them.
4. Color is Vitally Important
Colors represent feelings, and each color leaves different impressions on the viewer’s mind. For example, Yellow symbolizes innovation and optimism so high tech companies can use it; Green signifies nature, safety, freshness, and health, it is a good option for food companies; Black means elegance and power but also implies death, so you need be careful when using black.
Therefore, make sure that the colors used in your logo design define your brand and significantly impact the way users perceive your brand. Strive to keep your logo design within two or three colors. Make sure that the colors you are using in your brand logo are just perfect. To check your logo color, take the image and shrink it on your PC; if it looks blurry, it’s time to cut some color.
5. Don’t Use the Wrong Font
There are so many logo fonts out there, so you might be overwhelmed when trying to pick the font that complements your logo. First, Serif font is used for logos that need to look traditional. Second, Sans-Serif font is perfect for modern-looking ones. Third, Script font is recommended if you need to make the logo more carefree or formal. Lastly, Display fonts are decorative and highly stylized and can catch the eye.
For example, if your brand produces innovative products, using Sans-Serif font might be a good idea. However, if you are running a company that is related to travel, then you should consider using a Script font.
6. Think About Negative Space
Negative space is one of the most effective ways to design a logo. Negative space is the space between and around the subjects of an image. It’s noticeable when the space around a subject forms a shape. The use of negative space should be subtle, which makes the logo unique.
Let’s take the FedEx logo design, for example, when the orange and purple color immediately grab your eye; you’ll probably notice an arrow formed in the white space between the E and the X when you move closer. It’s created by negative space. That subtle arrow gives motion and momentum to the logo, which aligns with the company’s mission to be a fast, reliable and effective parcel delivery.
7. Make your Logo Design Scalable
It’s one thing to design a logo that looks good on the Internet, but how does it look when you shrink it down to business card size? You may not be planning on printing business card today, but you never know what your brand logo will be used for in the future. Logos are meant to represent your brand on multiple platforms – on your website, in print, on social media business pages, and across the Internet.
However, as your business grows, you might decide to print your logo on t-shirts, business cards, or letterheads. So, your brand logo should be able to suit all these environments. Therefore, it’s best to have proper planning for the unexpected rather than redesigning your business identity due to poor logo design.
Getting the perfect logo design requires deep thinking and hard work to arrive at something that matches your company. However, if you follow the seven tips above, you’ll have an effective logo for your business in no time. Keep in mind that a logo can never represent everything a company has to offers or wants to be when considering its importance, you also need a brand identity company like SketchCorp Branding Agency to turn your new business into a great success.