Millennials have been raised on technology. And some of those Millennials actually have kids now whom they’re raising with technology, too. If you come across someone without a smartphone, iPad you’ve just discovered a wonder. People are no longer glued to their televisions or computer screens – their attention is on these smaller screens, and small businesses must build websites that fit within these tiny dimensions. Here are a few reasons why your website should be user-friendly:

1) Growing number of Mobile Internet Users

You must understand that the mobile audience is exceedingly big already. More importantly, this audience is growing rapidly. A study by three leading authorities has concluded that Internet usage worldwide will surely be double from current usage levels, by the end of 2015. The study has also concluded that the majority of users will be using mobile devices as their primary gateway to the Internet. Whether it’s through social media apps, online shopping or video games, people are using their mobile devices more than ever and the numbers are only going to go up.

2) Consumers demand

Google researched the importance of mobile sites and found that 72% of consumers demand a mobile friendly site for easy navigation. Consumers actually lose interest in the sites that were not compatible with their mobile devices. Businesses should be listening to consumers: where there is demand, there is an opportunity to succeed. It’s clear that the demand is for mobile sites. If your website does not do that, a majority of visitors will click away, and they will click away within the first six seconds of their stay.

3) Search Engine Optimization

Google and many of the other search engines also expect you to build a mobile-friendly interface, and if you don’t, you may be penalized in search results. Your navigation structures, images, videos, and other elements must load quickly and easily onto a small screen. Because Google checks your website to determine where it should rank in its results. If Google doesn’t like it, you’ll end up on the latter pages of the results, which directly affects how you’re found in cyberspace. You must be wondering that it’s not Google’s business you how your build my website but actually it is because it’s Google’s business to return search results its users want. If they don’t get it, they’ll go to another search engine provider. So this is the way to know how your website affects how Google ranks you.

4) Enhancing Sales

According to the International Business Times, half of all mobile sales products are Apple products. Small businesses are likely to have an advantage at making sales online if their site is mobile friendly. Consumers these days are more active than ever online shopping. Businesses must make sure their site is attractive to a buyer to enhance conversion opportunities. Mobile optimization increases the ability of potential customers to research your business online.

5) The amount of time spent on the phone

People are constantly on their phones, which is why it is essential for businesses to be there too. Be where customers are rather than expecting them to come to you. Because searchers are looking for this information on the go, their purchase intent is far higher than people searching on a desktop. Mobile devices and smartphones are now an essential part of people’s everyday lives. US adults spend an average of two hours and fifty-one minutes a day using mobile devices.

Concluding Note

Since Smartphone use is expected to exceed actual desktop use some time in 2014, your business enterprise will miss out on an excellent opportunity if it isn’t driven by a mobile-friendly website. Fail to keep up with today’s technological requirements and your business can suffer drastically.

Author bio: Keval Padia is a co-founder of Nimblechapps, a prominent web and game development company based in India. He follows different tech blogs and current updates of the field lure him to express his views and thoughts on certain topics.