With so much focus on search engine optimization as of late, it comes as no surprise that many website owners tend to forget some of the basics when they are looking at some of the more advanced concepts when it comes to search engine optimization. There are actually a few things that you can do, that many website owners forget, that can have a lasting and profound impact on your search engine optimization. If you forget them, and add them at a later date, you will likely be kicking yourself as you watch your rankings rise rapidly. A few of the things that you need to be doing to your website in order to maintain your rankings and even improve upon them include;


One of the most important aspects of optimizing your website for the search engines, is having a readable site map. Unfortunately, many websites forget to add this, or simply do not know that it is required in order to have solid rankings. These allow Google to better crawl your website, and get a good idea of exactly where all of the pages within your website or. In forgoing one, you are going to find that some of your pages will not be as easily index or crawled by the company, meaning that your rankings could take a dive as a result. If you are utilizing a content management system such as WordPress, there are multiple plug-ins that you can use in order to have the website generate its own site map itself. Make sure that you had a site map for better crawling, better indexing, and a better time overall.

Image Optimization

Another thing that many individuals forget when they are optimizing their website is image optimization. Image optimization usually means a relevant title for the image in the filename, as well as alt tags that are relevant to what you are looking for. Did you know that by optimizing your images, you can increase your traffic substantially? However, many of these visitors are not going to be in a buying mode, so you have to make sure that you are taking into account your bandwidth when you are optimizing your images. If you are bringing in 10,000 new visitors to your website after optimizing your images, but are not able to monetize these visitors, you may need to look into plug-ins that help you to better monetize traffic that is coming from image searches. You would be surprised how often people do not optimize their images, and as a result are not bringing in as many visitors or monetizing them correctly.

Email List Configuration

Another huge aspect of running a successful website that many people overlook his e-mail list configuration. You need to make sure that you have an e-mail list that people can sign up for, and then allow you to market your products to them on a continuing an ongoing basis. This can be very beneficial for your bottom line, as it allows you to continually market your self, as well as other products to people that are interested in the industry in which you are engaged. Having a newsletter and e-mail list is something that every website should have, as it allows them to take a one-time visitor and turn them into buyers for many years.

Guest Post By:- Charles Dodgson works as a content strategist for WL Marketing SEO Services Company – a leading collaboration of Internet marketing experts with specialization in delivering affordable link building services and niche based SEO solutions to precisely improve the search engine rankings of websites, blogs, and web portals in quick time.