Online communities, interactive websites, user provided content – all of this and more becomes a normal online life for many people around the world. It unites us even when we are located across the globe based on interests, hobbies and common goals.

But what it also means is a more bandwidth intensive interaction, which makes companies like Cisco count the profits as it creates the need for their equipment. Not that I’m against it but I simply found it interesting how corporate world tries to come to terms with latest trends and milk the profits out of it.

Cisco CEO John Chambers sees Web 2.0 as his company’s rocket fuel for the next decade.

On a conference call with analysts following the company’s fiscal third quarter earnings it was telling how much Chambers dwelled on Web 2.0–a term many of us are weary of already.

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