How To Get More Traffic To Your Blog
Today I’m continuing with answers to the questions presented to me by my customers and readers. And question we will work with today is equally important to the blogs of every size because it deals with most important aspect that determines blog success – Targeted Traffic!
In the image above you can actually see the less common variant of problem from a blogger who already gets decent amount of visitors and simply need to expand and continue with the growth. Overcoming traffic plateau is EXTREMELY important as each and everyone of us will have to deal with it, at one point or another…
How To Overcome Traffic Plateau And Get More Targeted Traffic?
First I want to say – Congratulations!
If you are facing same “problem” as a customer who submitted question above – you have managed to achieve already more then many blogs ever will. 1800 unique visitors per day is nothing to sneeze on and quite an accomplishment! In fact in some niches it might be close to maximum of what you will see, unless you start taking more direction actions…
Step 1 – Evaluate Where Most Of Your Current Traffic Coming From
This will be the most important step as we need to know exactly What Works for you right now! And in order to get this done – we need some form of Stats Tracking implemented that provides us with fairly detailed information.
I personally prefer and teach my Expert WordPress customers how to integrate Google Analytics, as it is free, easy to add to your blog (just insert their javascript before the </body> closing tag in footer.php) and provides decent level of stats.
If you haven’t been using Google Stats before – you need about a month worth of stats to get more or less accurate picture on where most of your visitors are coming from. Once you identify your traffic sources – move to step 2
Step 2 – Isolate 3 Traffic Sources And Identify What Promotion Associated With It
Time is precious and for us to increase amount of visitors coming to your blog we need to identify which of your promotional efforts or perhaps SEO strategies work right now and concentrate more effort on it.
Implement Rinse And Repeat Strategy!
If something is already working for your blog it only makes sense to do more of the same to get even more traffic. Couple examples could be:
- Search Engines show up as major traffic source but when you look at what content brings most of the traffic you find that you have many posts deliver a bit of traffic each but combined create a large Volume!
Conclusion – Your SEO Efforts work and each post properly optimized for search engines delivers traffic even though only just a bit each post individually.
Action Plan – Do a long tale keyword research, write more posts optimized for ranking for long tale ranking. - eZineArticles.com shows as one of the biggest Direct Referrals.
Conclusion – your article marketing works as designed and article directory delivers you not only the traffic you need but also new loyal readers and blog subscribers.
Action Plan – Continue your article marketing efforts and simply increase number of articles you submit. If you simply double the number of submitted articles you should effectively double the number of new visitors from that source.
And same principal can be applied to ANY traffic source. All you have to do is Identify The Source, Associate Promotional Effort Responsible for it, Rinse and Repeat but increase intensity!
In my personal experience 80/20 rule applies perfectly to the traffic driving strategies – 20% of your efforts will deliver 80% of your traffic and in this portion I simply ask that you identify what 20% of your Traffic Driving Effort produce results, cut out the other 80% and then…
Double Your “Proven To Work” Efforts – Double Your Traffic!
Now you still left about 60% of promotional efforts left unused after you cut out what is not working and doubling what does. So lets put this effort into…
Step 3 – Finding New Sources
While strategy above should help you overcome the traffic plateau and effectively get a lot more of visitors, it is based on idea of simply taking advantage of what already works and ignoring the fact that these sources might have their own limits.
Reality is – if you don’t branch out and continue to search for new sources of traffic – you will eventually hit the plateau again. Unique Visitors number might be a lot higher but problem will still be same – luck of growth.
You simply must continue to grow, don’t settle on any single strategy and when you find one that works – add it to your 20% of the “working efforts” and continue to search for new ones. This will obviously be different for each blogger as it will be determined but what you currently do that works. Here are some of the more common:
- SEO
- Article Marketing
- Social Marketing
- Forum Marketing
- Video Marketing
- Blog Marketing
- Link building
- Your own strategy here…
You get the point!
And here is what I have found other bloggers say about Traffic Plateau and How to Overcome It:
- Darren Rowse in 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It] stated: “While we all want to see our traffic rise the reality is that every blog has days, weeks and even months where traffic levels out or even decreases. This can be quite distressing for bloggers who have big hopes and dreams for their blogs.”
- Tibi Puiu in Get Your Blog Moving: Break The Plateau! writes – “And just like life a blog will pass through several stages of existence from birth, to its moment of climax, to its inevitable death. During its lifetime, if it’s long enough of course, a blog will fluctuate numerous times on up-down scales and ever so often you’ll find that for a limited time it doesn’t go up, nor does it go down, but just stagnates. This is called a plateau.”
- Daniel Scocco in 4 Steps to Increase Your Blog Traffic shares – “Just make sure to execute the 4 steps as planned and to spend the two hours and a half every day (obviously if you have more time available you can expand the time spent on each of the four steps proportionally)”
Also Possibly Related articles by Zemanta
- Article Marketing For Improving Your Website Rankings (ronmedlin.com)
- White Hat SEO tips for Bloggers (seodoz.com)
- Track Your Seo Performance (franklinbishop.net)
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
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Thank you Linny!
Glad my effort helps someone
Feedback is always greatly appreciated as it pushes me to provide more of the same 
Hi Alex
my blogs fairly new so I have had very little traffic to my blog. but eventually I hope to increase visitors ,more people comment on my video more than on my written posts , I think I will give ezine articles a try your dead right though its best to explore all the avenues.
cheers mick.
.-= mickfallon´s last blog ..Is Internet maketing just another bandwagon =-.
Mick,
ezine articles are great way to get some incoming links and traffic. As someone I know who makes quite nice leaving doing nothing but writing articles said – “it is easier to get in front of the traffic instead of chasing it”
Alex, great post my man. I especially like “evaluate where your traffic is coming from” that’s so true. My blog averages about 600+ unique daily, and you HAVE to know your numbers, your stats on where they are coming from.
Which traffic source is converting the most and without hunting for more traffic, monetize your blog to work with the amount of traffic you already have, making it more viral to bring you more visitors.
Thanks Terrance,
Tracking is crucial for any effort online or offline when we are talking readers, prospects and leads. But you already know that
Thanks for commenting
Thanks for your submission to the Sixty First edition of the Blog Carnival: Blogging. Your post has been accepted and its live:
http://thatsblog.com/blog-carnival-blogging/blog-carnival-blogging-sixty-first-edition
-ThatsBlog.com
Hello Alex,
I just have launched a new copywriting blog that’s why I was able to find this post; I really wish to have better income blogging. though, this is my first time to be able to blog, I am looking forward to apply the points you have pointed out here.
Thank you, Man.
Gabe
Hi Alex, I’m really excited about learning how to blog and how to drive traffic. I’m just really getting started with my blogs, I’m also following Alvin Phang and Bob Jenkins and you as well there is so much to learn and I’m willing to learn. Thank for your good work.
.-= Claudia´s last blog ..Blogging 101 Tips =-.
Thanks Claudia!
Glad I can help
I heard that it is important to avoid some sites that could be harmful. Adding links without considering what and where could do more harm than help. Many people just put their links everywhere they can without considering possible consequences. That is just like opening e.g. liquor shop and advertise it on children cartoon channels.
.-= Thomas Catmark´s last blog ..Bird’s Nest =-.
That’s a great post! I like to read your post and I learned so many thing from you. Thanks a lot for sharing. I don’t think anybody need to buy anything if they read your each blog post.
For traffic I like to do more for SEO and link building. I am in first page of Google for a competitive term but I am not getting enough traffic still. Yet I have to put lots of efforts …
.-= Chandan´s last blog ..30 Days To Create a Profitable Online Business =-.
Think of it instead of position of one post high in rank – to Position Many posts that have less competition on first page. My own blog has dozens smaller, less competitive terms I rank well and get a little bit but steady traffic each and every day and as you continue to create well research and keyword rich posts, and promote each one of them individually – you will see results.
Don’t get stuck on trying to rank well for one competitive search! Tank well for smaller, less competitive but many!
This is the question that’s always on my mind. I think if I had 1800 visitors a day though I’d be dead chuffed and go on holiday! I don’t know why but I always find it odd to do more of what works as I feel I should be trying to convert what doesn’t work into something that does, but I guess it’s much easier to eek a bit more out of a proven strategy than completely turn one around.
I think the steps for building traffic can differ greatly depending on your niche. You just need to see which one works for you.
A lot of my referral traffic comes from Google Images – I always figure that’s not great and isn’t going to convert. Do you have any tips on converting image traffic or what else to do to monetise it?
Thanks, Chloe
.-= Chloe Alice Wilson´s last blog ..Motorcycle Toys – Where Do I Start? =-.
Learning quite a bit about these strategies. Excellent resources for newbies. Great job Alex
I have tried Twitter as a traffic source, however I found out that you need to put a lot of efforts into it if you want to get decent traffic.. the CTR is under 1%… even for known bloggers
.-= David´s last blog ..Twitter as a traffic generator? =-.
David,
Yes, but it is a qualified traffic when used correctly. You can put a lot of time or you can simply schedule specific time periods to do it quick and effectively.
Thanks Steve
glad you find it helpful
Hey Alex,
In optimizing your blogs for the search engines, is good to keep in mind to use the right plugins like All In One SEO.
This helps a lot.
Thanks for the info.
Jerry
.-= Jerry Larach´s last blog ..Viral Submitter Pro Review – The Full Review =-.
Absolutely agree
How are getting on with increasing traffic from social media? Twitter has been working very well for me, but thats only after about 1 year of tweeting and adding friends. The more followers I get the higher i show up in twitter searches – the rich gets richer hey. Although I could do with some help on facebook
I find that I go through cycles, where for a while, I’ll focus on doing more of what I know has been working, and then focusing later on doing more new things that might break new ground. I’m not very good at doing both at one time, so I tend to stick to one type of focus for a few months, and then switch up for a few months. It’s not a perfect blog traffic system, but it works pretty well for me.
DazzlinDonna recently posted..35 ways to increase blog traffic