When analyzing a web page, there are many metrics that we have to take into account. All of them are equally important to understand how our site is working, but there are nine that you should know if you have a web page.
If you have been in the online world for a while, you may have heard more than once that measuring is the key. And the good thing about the Internet is that it allows us to measure absolutely everything that happens on our site. It sounds good, right? However, in the end, we have so much data that analyzing a web page can become hell. The nine metrics that I bring to you today are the most basic and the ones that you should keep in your memory.
How to analyze a web page
The web analytics is the collection of data left by users to interact with a website. All these data are collected through tools such as Google Analytics, which are responsible for storing all the data so you can analyze them and understand how your website is working.
These tools group these data in a series of metrics which tell us different aspects of our site: how many people enter it, what they do once they have accessed the site, how long they stayed etc. To know them all, you have to devote a lot of time to web analytics. However, there are certain metrics that everyone should know to analyze a web page even if it is in the most basic way.
Now, the nine basic metrics to analyze a web page
1. Web traffic
Web traffic collects all the information left by visitors to a website: unique visits, time of stay, where they click, etc. When we talk about the traffic we talk about everything, and we need the rest of the metrics to analyze it correctly.
2. Sessions and visits to the page
These two metrics I wanted to put together because many times people tend to get confused. As we see a session includes everything that a user does once he enters our page. The most normal thing will be for the same user to perform several actions in the same session: clicks on links, visits to several pages of the site, etc.
On the other hand, visits to the page are, on the same page of the site, the total number of visits received in the same period. If a user visits a page twice, it will count as two visits. You should meet with top app development companies to get an android app.
3. Scope and impressions
That your website has visibility is essential to generate traffic. If nobody sees it, it is difficult to enter it. Impressions occur whenever a user sees any of your pages browsing the Internet. It can be in the Google search results (or any other search engine) or ads if you are running SEM campaigns.
4. Average position
When you perform a search on any engine (Google, Bing, Yahoo), several results appear. Different websites will occupy different positions on the result page of these search engines. It is best to be in the first positions because that way, our page will be the most viewed. The average position tells us, within a certain period, where our page usually appears.
Whenever one of the pages of your site has impressions (whether in Google, Yahoo), you can calculate the CTR, which is nothing more than the relationship between clicks and impressions. If the page looks a lot but has little clicks, that is already indicating that there is something wrong (you may not be reaching your target audience or that your message is not interesting).
6. Bounce rate
It is very important to know this metric since it tells us if the page is interesting to users at first glance. If our bounce rate is very high, it means that many users are fleeing the page as they arrive. You should meet with top app development companies to get an android app.
It is a more social metric that measures the level of interactions that users have with a page. I say it is more social because it is mainly applied to social networks. For example, if on Facebook, your page and your publications get 100 interactions in a month (likes, clicks on links, share) and during that same month they have had a total of 10,000 impressions, your engagement percentage will be 1%.
Let’s give an easy example to understand this. Imagine you have an e-commerce, one of your most obvious goals will be to sell, right? Well, every time a user purchases in your store, he will be making a conversion.
That is the most obvious example, but actually, a conversion can be any action that you consider valuable for your site. If the fact that they visit a particular page is important to you, that would be a conversion. I give you more examples of possible conversions: leave the email, call a phone number, click on a call to action, download a pdf, etc.
The important thing about this metric is to have it very clear from the beginning of the campaign. Setting the conversions we want to will be one of the first steps to take in any website.
It is the key metric to see if our investment in online advertising is profitable or not. That is to say, how much profit are we aking from the online efforts that we are carrying out? Or, the same thing, but the other way around, how much did the conversion cost us?
These are nine metrics that can be used to analyze a webpage. Various tools can also assist with this. You can easily get those tools online, and you will know where you have problem with your website and make the necessary adjustment. You should meet with top app development companies to get an android app.
Author Bio: Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.