alex sysoef

7 Ways To Drive Consistent Traffic to Your Site

The key term here is consistency. Having consistent traffic coming to your site is a lot harder than having a lot of traffic come to your site, or having a short burst of traffic. Consistent traffic takes a lot more planning and hard work. The trouble is that many people are fooled by rogue SEO companies. SEO stands for Search Engine Optimization and the companies that deal with it will promise to have your website ranked higher up the Search Engine Results Pages (the SERPs).

The rogue SEO companies will receive payment and get a website on the first few pages of Google. The customer is thrilled, only to find out two months later that their website has fallen down to result number two million, or worse still, the website has been banned from indexing by the search engines. In this case the customer will have no way of getting their money back, or claiming reparations for having their websites kicked off of the search engines.

Getting higher traffic numbers is easy

The SEO companies may use Black Hat SEO, which are SEO techniques that break the search engines rules. They work in getting websites ranked highly, but are usually punished within two months (on Google). Even without Black Hat SEO, a business may get their website ranked highly and increase their traffic numbers for a short while.

Ways a website may get higher numbers of temporary-traffic

1 – An advertising campaign

This can be done via emails, leaflets, posters, TV, Radio, etc. It drives lots of traffic for a short period of time whilst the adverts are running.

2 – A PPC campaign

This is a program where you pay to have people look at your website. Your adverts run on other websites and search engines. When someone clicks on your advert and looks at your website, you will have to pay the person who hosts your advert. This will gain you more temporary traffic whilst the campaign is running.

3 – Black Hat SEO

This involves things such as spamming links that point to your site. It involves keyword stuffing, posting duplicate content as your own, etc. It has an initial positive effect, but this effect is removed when you are caught (for want of a better word) by the search engines.

4 – A viral campaign

Some content/emails/adverts may go viral online and be passed around by a lot of people. As they are being passed around, they will attract attention to the origin website (if you are smart enough to have put your web address in the viral content).

5 – A social media campaign

Some people are going to take note if you run a good social media campaign. Your traffic will increase as you gain support online, but it will only last for as long as your profile is the more current trendy or new thing. Often a social media campaign is a flash in the pan exercise.

Ways of getting a more consistent flow of traffic

1 – Time

If you keep your website online for a long time, and update it frequently throughout that time, the search engines will view you in a better light and will start raising your website up through the search engine results.

2 – Updates

Keeping the website updated is a good way of rising through the SERPs. The updates are viewed as good things by search engines, and older information and web tools are not as useful to website visitors. A website that is kept up to date is more useful to viewers.

3 – Strong links

These are links from websites and content that is related to the page it points towards. They are also links that are not going t break after a few months. The longer a link points to your website, the better off you will be.

4 – Consistently high quality

This helps you to rise up through the SERPs, and will keep people coming back, since they are not going to return to a low quality website on mass.

5 – Easy to use websites

The harder your website is to use then the more people you are going to scare away. This does not mean that you need to host a website for the dumb portion of the population. You can make your website as complex as you like, but you will need to make it easy to learn, and therefore easy to use.

6 – Websites that are well internally and externally linked

Good internal links will help people remain on your website for longer so that they bond with it more. It will also help the search engines index your website correctly. Linking out to other people will help your SEO and usability if the links are to related sites/content. Links pointing in to your website will drive direct traffic to you, and will increase your websites SEO value.

7 – A good on-page SEO foundation

Every part of your on-page SEO must be completed. This includes keywords and descriptions in meta tags, good quality content, easy to read links with keywords, etc. Your websites traffic growth will be forever stunted if you fail with your on-page SEO.

Author’s bio:
My name is Sonia Jackson. I represent the UK web-site www.royal-essays.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules in the UK.

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About The Blog Author

Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook

11 Responses to “7 Ways To Drive Consistent Traffic to Your Site”

  1. Samuel
    Twitter: internetdreamof
    says:

    Strong links could possibly be the best point in this article.

    Having those will help you rank better and get traffic from SEO.
    Samuel recently posted..7 Cool WordPress Plugins!

  2. Jeff says:

    You missed a big one here: email!

    What could be better at bringing you constant and consistent traffic than a great list? A single email to your list could end up bringing you a ton of targeted traffic, right? Never underestimate the importance of list building and the power of email!
    Jeff recently posted..WordPress SEO Tips

  3. John
    Twitter: pixelswebComerc
    says:

    Yes links are most important to every website but if any one want to drive traffic immidiately follow these instructions:

    1- Forum Posting/Commenting
    2- Blogs Posting/Commenting
    3- Press Releases
    4- Social Book Marking
    5- Social Media Marketing
    6- Ads Posting

    And many others useful techniques to promote immidiately as well.
    John recently posted..work

    • Alok
      Twitter: alok_gangrade
      says:

      Everyone want to get a high traffic on website but all website has not engage with good number of users.This tips provided in your post is really help to most of us for increasing more traffic on website.

  4. Lauren says:

    I have heard that Google doesn’t really consider meta tags on websites with as much weight as they used to. Any idea if this is also true with Bing, Yahoo, etc.? If so, I can see the emphasis in needing the on page SEO, but otherwise, it seems like that is becoming phased out. Obviously you still want to use keywords within the content, but I don’t see meta tags as high priority as they used to be.

  5. Clare says:

    Thanks for the great post Sonia.

    I couldn’t agree with you more. When it comes to driving consistent good quality traffic to your website – slow and steady really does win the race.

  6. cikgu naman
    Twitter: cikgunaman
    says:

    now i know whats meant by Black Hat SEO..thanks

    i still learning about this SEO things..nice sharing

  7. In the end quality content is what matters, but doing things like creating a social media campaign can help get your site found by visitors who can then possibly link back to your site, which would help in the long term. So I wouldn’t write off social media marketing entirely.

  8. Dawn Schneider
    Twitter: cpachandler
    says:

    I have found that the length of time a company has existed and the website has been around tend to be the major drivers of google rankings. After fully optimizing a site there tends to be a nice bump from the search engines, but if you ever want to compete with the big boys in your field (in my case tax preparation) you simply have to keep fresh content and wait. I suppose the good part of this is that if you aren’t able to quickly rank high it will weed out some of the people who are just fly by night in your industry.

  9. Kim D. Murray
    Twitter: kimadvertising
    says:

    Hi Alex,
    I think my comments are being stolen. Been reading you post and just wanted to send my praise on such good content. Thanks again Kim D.

  10. Ryan Key
    Twitter: keyhousemedia
    says:

    Thanks Alex, I agree that consistent web traffic comes from being consistent with your online marketing and producing quality content that can easily be linked to and shared.

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