Drafting an effective newsletter is a very important practice that is imperative to master. The reason for this is that in many cases, it is the first impression that a prospective customer has for your business. Thus, it is imperative that you understand the art of writing a valuable newsletter in order to ensure that you have the highest potential success rate with both your current and future clients. Here is a quick guide on how to write an effective newsletter:

  1. Use Reliable Facts and Statistics: One of the most important things that you can do to establish the confidence of viewers is to use accurate statistics. Be sure to conduct careful research. By doing so, your customers will trust in your brand, product and/or service.
  2. Use Attractive Headlines: Headlines are what are going to draw your viewer into your paragraphs. Thus, be sure that you are adding the proper headlines in so that you are able to attract the right customer to the section that they need to be reading.
  3. Be Relatable: Customers are not looking to read an academic textbook by reading your newsletter. They are actually hoping to do the exact opposite. Thus, it is imperative to lure in your consumer by showing them that you are similar to them and in turn, they will trust you with their business.
  4. Writing Should Be To The Point: When drafting newsletters, edit the content two or three times to eliminate additional words. The key is to make your newsletter read eloquently and directly. This way, consumers will not get lost in your words and forget the message that you are trying to convey them about your brand.
  5. Make an Outline of What You Want to Get Across: When considering what you would like to say in your newsletter, it is wise to draw a tree and allow your main points to generate the flow and order of the newsletter. By completing this process, you will have an easy way to organize your thoughts so that they are presented the best way possible on your actual newsletter.
  6. Proofread for Grammatical Errors: Newsletters need to be polished and professional. Thus, it is imperative that you proofread your newsletter for grammar errors. Failing to do so will ultimately cost you business.
  7. Educate Your Consumers Rather Than Sell Them: A common misconception is that newsletters have to be promotional. Sure, they provide publicity to the brand; however, newsletters should educate consumers about items relevant to your industry. If you are able to do this, then you will create value to your consumers and in turn, they will invest their money in your business.
  8. Be Sure That Your Newsletter Lives Up to Its Subscribe Page: Subscribers subscribe to your newsletter due to the advertisement near the subscription button. Be sure that the content of your newsletter is consistent with this in order to keep subscribes engaged.

Be sure to be very diligent when you are drafting your newsletter and pay attention to detail. If you follow the aforementioned recommendations above, you will be well on your way to drafting a wonderful newsletter that does a great deal to attract business.

Key Takeaways

  • Relate to your audience to capture them.
  • Draft an outline so that your newsletter flows effectively.
  • Proofread your newsletter for grammatical errors.
  • Make your writing be direct and to the point.
  • Be sure that your facts and statistics are correct.
  • Educate consumers on your industry rather than sell them on your products.
  • Make sure your newsletter lives up to the short description near the subscribe button.

Mary Frenson is a Marketing Assistant at Checkdirector.co.uk, a new source of information on UK companies. Mary is always happy to share her marketing ideas and thoughts on business issues. In her free time she enjoys handicrafts.