How to Use Tumblr to Promote Your Blog
Tumblr may not be quite as popular as Facebook or Twitter, but it can be a fabulous platform for promoting blogs. This is especially true if the blogs being promoted happen to offer quality images. Many companies are finding that Tumblr is an excellent extension of main websites and other social media networking sites.
Tumblr offers much more than just a place to post high-resolution images; it also has a built-in community that shares content. The concept of reblogging and how it is used at this platform is somewhat unique to Tumblr. The truth is, Tumblr offers many of the best features offered at other social media sites all at one place.
The concept of reblogging at Tumblr is actually very similar to hitting the “Share” button on Facebook or “Retweet” on Twitter. The difference is that Tumblr started the whole re-sharing idea. On Tumblr, reblogging works like this: The original post excerpt, which includes a link and username and optional comments, is reblogged by another Tumblr user.
At Tumblr, the concept of micro-blogging is emphasized. With that in mind, the original post can lose its importance and comments can become the focus. In other words, Tumblr often has a feel of an Internet forum with semi-threaded, stacked conversations.
In many cases, a reblogged concept has a tendency to go viral. This is one of the best reasons to use Tumblr. Reblogging and the combination effect of a pseudo-blended blog and Internet forum can result in an avalanche of traffic being directed to a linked website.
Ease of Use
One of the things most people like best about Tumblr is that content can be repackaged for use there. This is a time-saver that busy professionals appreciate.
Since existing photos and posts with links back to blogs can be used, adding content at Tumblr requires only minutes a day. Just like other online platforms, as more content is added, more and more interactions with others can be expected. Tumblr can be a very valuable tool.
Offering New Content
In addition to being a great place to use re-purposed content, Tumblr is also an excellent platform to show off new images and to post thoughts, quotes, and other original material. Many site owners and bloggers use it as a sounding board or a place to expand on topics that are not fully explored at their main sites.
There are a lot of WordPress plug-ins that offer linking options for Tumblr. This makes it possible to automatically post to Tumblr, as articles are posted to blogs. Plus, Google analytics can be linked to Tumblr micro-blogs. This enables the owners to track everything from site traffic and traffic sources to time spent on Tumblr pages and the bounce rate.
One of the greatest advantages of Tumblr is how easy it is to get started with the platform. Most people enjoy reblogging. It seems to create a sense of community that other social sites cannot compete with. Having the ability to share quotes, links, videos, and even music is just fun. Who can argue with that?
Debbie Allen is a freelance writer who enjoys sharing ideas about creative uses for used office furniture and other secondhand finds.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Tags: Marketing, social media, Tumblr