Why you Should Watch Google?
Or rather – why you should watch what Google does in 2009!
I think that understanding the moves Google already made and continues to make is going to be very important to Niche bloggers in order to grab more traffic and better positioning in search results.
While obviously what I talk about here is not intended to resemble “bird watching” in any shape or form – I still want to outline some trends that are important…
And first in that line up of trends is a fact that Google managed to increase its Search dominance to seventy something percent last year, according to a report I read few weeks ago. Sorry, don’t have the link or exact number but the ball park is enough to make me want to be a part of the SERP‘s they provide!
Not to mention several other moves by Google in the past…
Lets consider this:
- In September 2005 Blog Search is introduced and allows you to get information created across multiple blogs. A system to get latest information AS IT HAPPENS as we all know – bloggers report things a lot faster then official news!
- In October 2006 Google acquired YouTube. Video sharing service which generates more traffic then any other single site that is NOT search engine.
- In May 2007 Google has purchased FeedBurner. A feed aggregator service many bloggers use and one that provides statistics on access to the feed and perhaps help determine relevance and importance of each feed?
- Also in May 2007 Google started playing around with Universal Search, which was branded by some as Uber Search, as it provides in SERP’s not only web sites but also video, images, books and local search results.
- July 2008 seen an introduction of Knol – a unit of knowledge as defined by Google and one you can contribute to. Kind of like wikipedia, which tends to dominate most of the search results.
And I’m no even mentioning here multiple changes to their AdSense and AdWords system and enhancements to Web Master Tools and Google Analytics. Tools that provided for free and allow Google have in place perhaps the most complete information about what happens on the web. They don’t just spider your pages anymore!
Google KNOWS more about your visitors and their Internet Navigation patterns and interests than we will ever know! And they are bent on providing those visitors with relevant information in form of Free Search results and Paid Ads (their revenue).
Seeing how the information comes to Google from multiple directions and yet for the same goal makes me wonder:
- Do I participate in at least the services I mention above?
- Do I make sure my proffered keywords lead to my pages from those services?
How about you?
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
23 Responses to “Why you Should Watch Google?”
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no question about that! we hav to monitor google as long as we r in blogging, not just in 2009
it seems no one can beat them in search business even in the distant future!
aniroy1986s last blog post..Twingly Launches Microblog Search
Anybody who didn’t would be a fool.
BTW, I read the other day that Yahoo was shutting down its content network advertising in Europe, which means that Google will soon become even more powerful.
James Mangosteen Dean
James Mangosteen Deans last blog post..Mangosteen Juice Helping With Irritable Bowel Syndrome, Testimonials # 5 – 8
Alex,
Except for Knol, I use all the above Google products. My daily routine always includes checking my goals on GA and seeing what keywords visitors use to reach my sites.
IMO Google will only get bigger. Beyond using their tools for my benefit, I keep up with their products and update feeds simply to watch what they’re up to …
Herb
Herb Pagano Jrs last blog post..Outdoors Blog for Upstate New York
I watch to see how they are going to screw the marketer next, but yea they have an OK product or two…..I get confused a lot between Google and Microsoft, I wonder why that is…..
Dennis Edells last blog post..Do You Use Google Alerts?
Google is so powerful now any changes they do to the SERP’s can make or break a website.
Google offers the best services (such as analytics, webmaster tools) for free however at the expense of our information.
We give up our privacy to google and that is priceless! I dont mind for now, I just hope they use the information to continue to improve their services and stick by their motto “don’t be evil”.
Seb.
Sebastiens last blog post..Twitterbuttons – Download Free Twitter Buttons
Google always ends up getting me with their tools, I cant believe how many things they come out with. And of course I have not found a better search engine, once you know how to really use google you can find pretty much anything your looking for. I dont see any search engines coming close to them for atleast a few more years.
I use all their services, including now the new feeds service, as you need to move your Feedburner account to a Google account.
Here in the Netherlands Google has a search market share of 98%, so it is essential that you site has to be in Google if you want to do any on-line business.
Still it is a bit worrying that they are so powerful it could make or break your business…
Keeping track of Google and their ranking practices is a must. Though it can sometimes be difficult to stay on top of all that Google takes into account, the better we do at this, the better our search results will be.
I have a love hate relationship with Google. Unfortunately we have to live in harmony, but they often like to keep us out of the loop when major changes are taking place. That’s why I watch Google
Boriss last blog post..The 109 Day Link Building Explosion – Day 26
There unpredictable one day I was page position at 3 then a week later Im page position 300, Yahoo is no better,You never know with these search engines these days.
Yes you are right. More than 95 percent of the search engine traffic to my blog was from google. So I am very much concerned about google.
Shanavass last blog post..Make Money Online from Videos
The subject is very useful,
Thank you
I think google is great, their search engine, their webmaster tools, adsense adwords, everything, BUT, they are so powerful.. they are like the monarchy of the internet. And I don’t like monarchy.
Jimmys last blog post..10 Important Points to Know About Life Insurance
I find myself on forums answering or responding to a question by referring people to Webmaster Central. Google is so dominant you would be foolish not to pay attention.
Google is the elusive creature that every webmaster strives to understand. It should be no surprise that “G” always stays one step ahead of us. Google remains the top search engine for this very reason.
Figuring out “G’s” next move, would be like hitting the Lottery!
Tony Lees last blog post..Ben Hogan Headcovers