If you have been blogging for some time , the word SEO which means search engine optimization would not be a new phrase to you.You hear or read about from a lot of internet marketers or blogger bearing their perspectives on what SEO is.

Come to think of it, can’t we blog with having SEO in the picture? Why is it so important that i have to follow the SEO Strategies so that my blog could be relevant to the almighty search engines. It is obvious that search engines dictates the rules which every blogger or internet marketers must play by in order to get people’s attention online.

Anyway. if SEO is the referee for any blogging activites I concur that you have to play by their rules. These regulations in a part is what i will telling you about SEO.  That is the off page optimization because there is the on page optimization.

So, let see what off page optimization is.

My focus will be on Link Building and Linking to Authority Site.

1.Link Building

You must know that search engines work on the number of links that you have pointing to your site. If you want  to rank for any keyword,there is stiff competition in the search engines for you to be in the top 3. You will need to do some investigation on these site that are already occupying the top position,to know the number of links they that gives them such position in the search engine. For instance. If a particular site on chocolate recipe has 120 links to rank for the no 1 position, then you need to get at least 150 to beat it an take its position.

One of the best site that could help you know the numbers of links in a site is the Yahoo site explorer. If you place the site on the search bar, and search it will give the all the links to the site. There are some feature in the bar you could use for thorough  results.

When building links to your site,it has to  be a gradual thing. IT could be 10 or 12 per day. Don’t rush things. If you do, the search engine like Google will smell foul play and give your site a red flag because to it, this is not natural link building.

2.Linking To Authority Sites

Another way to optimizing your site for the search engine, is by getting links from authority sites. What I mean by authority site is that this particular site has gain prominence in the eye of search engines overtime and visitors too. It has Alexa ranking that  is in the range of 1-200. It has also garner many links overtime  that are consistently topping the search engine ranking.

One of such site is ezine articles. Let say you have an article on this site that has a link directing visitors to your site, when the search engine spider crawls on your site, it will rate you high base on the link coming from ezinearticles since it an authority site. I believe you now know why ezinearticles is the best article directory for now.

Your search engine optimization worries is almost over if you are able to apply this fundamental SEO strategies. Your site can then begin to compete favorable with the “big guys” online.

Guest Post By: kayode