What is SEO?

Search Engine Optimization or in short SEO is a technique to optimize a website for search engine and so that improve their ranking on different search engines. SEO is a technique to rank a website well in a different search engine like Google, Yahoo, Bing etc. SEO improves the quality and volume of search traffic to a website from different search engines.

Search engines perform different activities to deliver search results.

Site Crawling: Crawling is the process of fetching all the web pages linked to a website. This process is performed by the computer software called Web Crawler or Web Spider.

Website Indexing: Website indexing is the process of fetching all the data from different web pages and stores it in the database because they need to displays more relevant results for a user query. When user search query then results retrieved from the database.

Result Processing: When search request receiving then search engine compare the search string with the giant database which includes indexed pages.

Results Generation: At the last best match results will be retrieved in user screen. It is nothing but it simply displays in the browser.

How Does SEO Benefits My Business?

In today’s competitive marketplace to survive SEO is the most important thing for your business. Due to the increasing popularity of the internet and social media day by day, many companies are investing some budget in search engine optimization(SEO). If they don’t invest money in SEO then they competitors will overtake them in business. So, take below-mentioned tips they can guide you that how does it help with your business…

Improves Search Engine ranking:

Once your website or blog ranking increases in different search engines then there is a higher chance to get more traffic coming to your web pages. This is very helpful to a new startup or blogger to establish in the present market trends.

Return on Investment (ROI):

SEO provides better and qualitative results, whether you are on eCommerce or Non-eCommerce business. SEO agencies are track every aspect of their strategies like increases their search engine ranking, search engine traffic, and better conversions. For eCommerce websites, SEO agencies check that which path do users take to complete the sell and also which keyword they used to search in your site. And for non-eCommerce websites they can attributes values to your lead conversions like fill out ‘Contact US form’ and also calculate the value of SEO strategy that you used.

Improve Conversion Rate:

A conversion rate is calculated from the no. of people who become your customer and the no. of individual people who visit your web pages. If you choose highly targeted SEO then it will help to divert genuine visitors who really interested in your business, and this will also help to increase your sales because it increases your conversion rate by converting genuine visitors into your customers.

Cost Effectiveness:

Search engine optimization (SEO) is cost-effective marketing strategy because it targets that user who is really interested in our products and services online. And so that traffic comes from SEO is more qualitative then other marketing strategies. So, it will generally cost-saving results for companies.

Increase site usability for User:

SEO helps to make your website easy to navigate through a search engine and more navigatable for a user. For better to find and navigatable SEO rearrange the site architecture and links to this site to make it better. SEO makes it easier to find your pages and crawl your site and also make it easy for a user to find all information on your site.

Brand Awareness:

If your website ranks in a top position on any of the search engine with the targeted keywords, then it is a symbol of the brand in the competitive marketplace. Ranking in top position builds trust and company’s sites who ranking in top position are most trustworthy than other sites. The more no. of content and pages rank in a higher position then more chance you have for a user to see your content with your brand. And so that more traffic to your website generates.

At last, follow this tips for your business and if you found any queries then shout in the comment box. I would happy to help you.

Author Bio:  Guest post by Dharmik Babariya, an SEO Analyst and Content Writer at India based app development company – Tecocraft.