There is something that you need to get of your back about duplicate content. It’s with regards to all of the controversy that I’m witnessing regarding the duplicate content penalty. For the longest time this has bewildered me and I would shift back and forth on what I believed.

Before Google Panda Update, most webmaster’s used to say that you can submit the same content to several article directories and you will not be banned. Since the latest Panda update, duplicate content penalty is in fact a real threat to webmasters. The purpose of the penalty is to help Google to combat against unethical webmaster practices.

Since duplicate content is not an instant algorithm that Google works by, then as a webmaster you can use this as your own greedy advantage and build lots of instant back links to your blog site. The best way to approach this is by using simple blogging services by putting content on it and then you link back to your content with anchor text, that’s if the blogging platform allows you to do that.

Below are some blogging platforms that you can use:


From my own experience I would not recommend that you make hundreds of self-hosted blogs with the same exact content on them. Google and the major search engine are very smart, so if you have hundreds of self-hosted sites that all link back to your common url, then something may start to look a little funny.

If you do this all within one or two days, then your blog will look suspicious and it can cause Google to put your blog in a sandbox what I call ”Google Prison”. Google may let you off; let’s say if you have 10 sites with the same content linking back to your original source. So, to avoid your blog being arrested by Google sandbox, I would advise that you simply edit your keywords on your blog content of networks.

The best places to edit your blog content are:

  • Title
  • The first sentence of your first paragraph
  • The anchor text

Once you do this you will stand a chance of getting traffic and quality backlinks for whatever keyword that you were targeting. Once you have published your content onto your blog, simply submit it to a social news site with a high page rank and within hours it will be indexed by Google.

I normally call this double jeopardy because you can do all types of harm to the content that you have hosted at your blogging platform. Irresponsible webmasters perform some ridiculous black hat techniques which causes there blogs get banned; however, this removal will have no effect on the site that is linking to other blogs.

Each link that you get will count as a unique one because Google gives credit for all links with unique IP Address. Most webmasters call this practice as spammy and unethical, but from my own thoughts I think that they are over analyzing it. Using software’s that automatically creates 1000s of squidoo lens and having them all links back to your main websites is where things start to become questionable. Definitely, there is nothing wrong with using self-publishing networks to collect more publicity to your site. I think that the intention of most webmasters of these networks is for users to have this privilege.

Why Duplicate Content Does Not Exist

One of the most popular hoaxes in the webmaster community is that Google will burn your website if it has duplicate content coming from other sites. In other words, if site A takes site B content and then put it on their site, then Google will penalize site A for duplicate content. LIES, ALL LIES! This is thankfully not true. I had conducted multiple of tests to verify this and haven’t discovered enough concrete evidence to negate my theory.

Sites get punished in Google all the time, but it may be a coincidence that the sites that do get punished have duplicate content on them. They are probably doing something else that violates Google’s TOS such as cloaking. I have run multiple of link baits in several niche markets, and the ones that were successful created many natural one way links to my sites.

Let’s get back to our topic about jeopardy method. It’s important to note that if all of the sites linking to your blog sites are from a bad neighborhood, then then this will not look good for you. However, if just a couple of sites that links to you are shady, then don’t sweat.

From Google rules and regulation, make sure to be careful with whom you link to, otherwise Google will arrest your Blog and deny you the search engine traffic you deserve. If you implement the above tutorial on your blog, you may be surprised on how much extra traffic your blog receives by promoting sites that link to you.

About the Author

Bill has written a more comprehensive post on SEO Blog Search Engine Optimizician, if you like his post you may check his guide on how to drive Traffic to Your Site