This is a guest post written by Jack Harold of Affiliate Home Business.
Is Search Engine Optimization (SEO) the way to go in 2011? Some people find it a waste of time. The general feeling is that it is either too much work or the results take too long to materialize. Is it really worth the time and effort? Well, look at this. Your efforts take a month to show up but your website is able to stay at the top position of the SERPs for the next few months. Is it worth it? You bet!
Google has been doing a lot to improve the search quality. If you have read my article on “Google: Are You Really Serious About Tackling Webspam? I Doubt It!” over at John Chow’s blog, I try to be sore to deny that fact but it is true. Google has been making changes to its search engine almost every single day that hardly anyone will notice it. To keep up with Google’s pace, you certainly need to know what not to do and what has to be done to keep your website ranking high up on the SERPs.
Today, I will just like to emphasize on 4 pointers that you can take away from this article here. 4 top SEO mistakes that you should avoid in 2011.
Ignoring Social Networking
In 2010, we have seen how powerful and how prevalent social media platforms like Twitter and Facebook have grown. I can assure you that in 2011, the social media game is going to get even more powerful. Are you sharing your posts or links on social media sites? Are you aware that Google is trying to incorporate real time Tweets into their search results? The power and future in SEO is no doubt social media optimization. It will be a great loss for your website if you are ignoring the social networking altogether.
Go Local or Go Home
If your business mainly caters to local customers, then you will have to get on Google Maps or Google Places. It is a good strategy to focus on your local market first as customers will generally make purchases from local companies. People tend to trust local companies more; at least they feel closer to them. Now that mobile marketing is also getting bigger by the day, you have to be heard on the local market at least.
Ignoring Quality Over Quantity
The topic on content farms was greatly discussed a month ago as discussed in my guest post on John Chow’s blog. Getting out ranked by websites which are apparently content farms is simply annoying and I believe Google will take serious action next to penalize such websites. On our part, we have to ensure that our websites are providing the quality and value that people look out for.
Ignoring Internal Pages
To SEO optimize your blog, it is important that you pay attention to your internal linking within your blog. Getting more links to your internal pages will result in more link juice to that page and in turn, your main domain will get more link juice from its internal pages. One way is by sharing related posts via links at the end of each of your blog posts. For me, I use a simple WordPress plugin called Yet Another Related Post to share related posts. This will then help to improve the internal linking within my blog.
Are there any more that you feel that it is important as well? Share it with us below in the comments section!
Guest Post By: As CEO of Affiliate Home Business, Jack Harold is an experienced Internet marketer and has helped thousands of his students to apply Internet marketing strategies to succeed online. If you will like to know how to make money online, you can grab a free copy of his exclusive “The Rags To Riches Blueprint” at his website, Affiliate Home Business.