Tips to decrease bounce.
All website owners are likely familiar with bounce. A bounce is a single-page session on your site. The page bounce is something that search engines like Google measure, and it can affect your ranking. You want to decrease the number of people that visit your site and only view a single page. You also want to design your site, and layout your content in a way that encourages people to spend more time on your site.
Further, a bounce rate that is too high would imply that your content is not addressing your visitors need. So after the most recent update with Google, it is more important than ever to make your site sticky.
What do I mean by “sticky”? Well like the old fly strips that would attract then capture flys. A sticky site is one that grabs your visitors attention and keeps them on your website.
Here are 7 ways to decrease the bounce and make your site sticky.
Make sure your content addresses the customer’s need or concern.
Add internal links to other related and helpful content on your site. These can appear in your text, and around your page. A good mix of link methods is ideal.
For long-form content (which is best now) over 500 words or more you site can break the content into separate pages. We all experience this with TV shows leaving you with a lite cliffhanger before a commercial to prevent you from clicking away. Do not let 50 years of research go to waste. Use these methods.
Offer related solutions and services. This should be a no brainer since it is often the reason for your SEO efforts to start with. Remember that these additional items must add real value.
Use graphics to connect and engage with your readers. Great graphics convey your message and make the text come alive.
Create videos based on your content. Videos engage well and can be additional assets that decrease bounce.
Offer your content as a free PDF or Infographic that shares your content. This can increase your value and branding, while also increasing shares of your content and you guessed it, reducing bounce rates.
Getting your site better results with page bounce can start to turn the tide for your website in SEO, traffic, and conversions.
Put these tips into practice and watch your numbers improve.
Google and other major search engines like Yahoo, and Bing all look at page bounce. Remember to include Google Analytics code on your website and register your site with Google. This gives them more access to your website performance and when your bounce improves you will see your ranking improve as well.
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