alex sysoef
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The Best Ways to Optimize a Photos Blog for SEO

Photoblogging is growing more and more popular today as web marketers find better and newer ways to promote their products and websites and some bloggers just love to share great pictures they took themselves.

Promoting a photoblog is quite tricky, mostly because the traditional rules of search engine optimization may not apply wholly. There are a number of dimensions to optimizing your images or your photoblog for search engines that you need to know to reach the right audience. To make it simpler, make optimizing an image for search engines more of optimizing a small web page within your website or blog and make use of all usable SEO tools including tagging, anchor texts, url structure and others. I am going to highlight these factors in this post, I hope you find them beneficial.

1. Use the right keywords in the image filename

Using the right keywords in a post is crucial for search engine optimization. It is equally important that you give the image you are uploading the right name because the name helps search engines determine just how relevant the image is to a related keyword search. For instance, if you were on holiday in Paris, you would name an image you took there “South end of the Eiffel Tower” rather than “Paris-Image-032.jpg”. If your image accompanies text, make sure that it is descriptive enough but brief and relevant to the post.

2. Descriptive text is just as important 

Your image needs to have a description, even when the description is not visible to visitors by default. Search engines cannot determine what the contents of your image are unlike with traditional web content. You have to make the search engine crawlers know what the image is about by describing it with the relevant keywords just as you would if you were to describe the image to someone without the actual image. Search engines rely on the captions around the image, tags and the descriptions to properly classify images and it is up to you to provide this content.

3. Use alternate text 

When you upload images into your blog, you have the option to enter alternate text which often appears on the image placeholder when the image cannot be loaded. Alternate text, or Alt tags, are also used by search engines to identify and categorize images. It is very important that you use the alternate tags of your image and not leave it blank – you can enter the keywords describing the image as well as the contents of the image since search engines do not ‘see’ what the contents of the image are. Besides this, according to Google, it is wise to place your images in one folder on the blog or website and not upload them in random order anywhere on the site or blog.

4. User the images’ EXIF data 

EXIF is an abbreviation for ‘Exchange Image File’ format, a format whereby image’s metadata are stored within the image file. Although the search engines will not use the metadata directly to rank your image and present it when users the particular keywords in the metadata, the search engines use this as extra data to present more accurate image to the user. Combining this strategy with descriptions, tagging and uploading the image to Flickr certainly helps it improve its search engine ranking.

5. Make sure the image matches the content 

Are you uploading the image to accompany web content? Well, how does the image relate to the content? As I mentioned above, search engines rely on almost anything around a text to classify it and index it because users will search for images using text. The content in the page an image influences the search engine ranking and its relevance, you should therefore ensure that the image is placed not only on the right page but also the right section on the page. In line with this, it is also good to ensure that you enter the right anchor text before publishing the image.

As a final point, avoid stuffing your images in one page or section of the website and if you got the images from the internet, make adjustments to the image properties to match your content and if possible adjust image size to make it different from the original if it is not copyrighted. If you are uploading images you took yourself, you may consider uploading varying sizes to image directories such as Flickr, iStock and Picasa and link them to your photoblog or website.

Author Bio:
Charles Dearing has worked extensively in the web hosting and SEO industry and wrtites for SEO Positive. He is also an avid blogger and he enjoys sharing his insights on various blogs like Howto Spoter

 

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About The Blog Author

Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook

6 Responses to “The Best Ways to Optimize a Photos Blog for SEO”

  1. Well, I learned another new things learned from your post. I do blogging but I am not optimizing the photos that I have uploaded on it. I wasn’t familiar that using the right keywords and alt text on your photo has a big impact on search engine. This blog is extremely cool for sharing such great info.

  2. Bernadette says:

    Thanks for this useful article! It was good to read and it was really informational to me!

  3. Jeff says:

    Great set of tips for photography blogs and bloggers. Alt text is perhaps of the utmost importance for any blog that has images on it, be it a photography blog or not (but especially for photography blogs). One thing I’d like to know, what is the easiest way of ‘extracting’ the EXIF data for each image? I know that services like Flickr and SkyDrive display this information automatically when you upload images. But what if I want to see the EXIF file for each image on my computer?
    Jeff recently posted..7 Blackhat SEO Practices to Avoid At All Costs

  4. Martin Gallimore
    Twitter: GetDrums
    says:

    Great post – thanks for writing it!

  5. Steve says:

    Alex, thanks very much for doing this. We had always struggled to put the photos we needed onto our company blog, ad now we know how to optimize it, too.

  6. Samuel
    Twitter: internetdreamof
    says:

    Always use the alternate text on your photos.

    Those do help the ranking of your images.
    Samuel recently posted..7 Cool WordPress Plugins!

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