In the contemporary business environment where every business has to fight on a daily basis to improve its search engine result visibility, it becomes imperative for it to use a number of tools to monitor and analyze its performance on the web. While there are obviously expensive analysts and tools available that can do a good job, every small business should first use some of the very handy free SEO tools to save a good deal of money. Some of the top free tools:
Google Search Console
Earlier known as Google Webmaster Tools, The Google Search Console helps business owners to find out if their website has been awarded a manual penalty by Google. Additionally, the tool can be used to identify links that are broken, how many web pages that have been indexed, download links that don’t work as well as to test the robots and structured data txt file. You can use the “Fetch as Google” facility to check how Google really views your website. If you are using Bing, then you can use Bing Webmaster Tools.
Google more or less ended the concept of guest posting in 2014 when it got fed up with the really poor quality of the content of these posts and the fact that these posts were really intended as vehicles for link building. As per Google guidelines, these links needed to be deleted or at least changed to no-follow, so a tool like Remove’em can prove very useful to small business owners to help them identify the locations of these links. The process is very simple; the URL of the site just needs to be fed in and the search feature will yield a list of all the anchor texts and warn you of the ones that have been over-optimized. These links then can be removed by the webmaster or by using the Google Disavow tool.
Google Analytics can be used to analyze user experience, their interaction with the web content, and the campaign success. With this tool, you can determine the locations from where your visitors are originating, the specific pages of the site they are visiting as well as the details of the time they are spending on each of the pages.
This analysis tool can be used to conduct a detailed analysis of multiple SEO factors; keywords, backlinks, and the speed at which the site loads, among others. The tool allocates an SEO score that you can use for the purpose of benchmarking performance to enable you to evaluate how well the SEO efforts are paying off. You can also use Quick Sprout to perform competitor and social media analysis.
It can be quite a task to find keywords that are SEO-friendly; however, the Ubersuggest tool makes the process extremely simple and quick. All you need to do is to enter a search term and the tool will throw up all the related keywords and phrases. The tool works on the principal of keyword expansion in such a way that it mimics search queries in real-life.
Google AdWords Keyword Planner
This tool provides extremely useful information on the volume of keywords, statistics relating to web traffic in addition to historical data on searches that are vital for strategizing SEO and working out PPC campaigns. While the tool does not yield exact numbers, it has several features that will give you high-quality information as well as permit searching for effective keywords and analyze their performance. It is possible to apply filters so that you get only the information that you require.
Small businesses are always under a lot of pressure to perform especially because they are pitted against competitors that are much larger. By applying these free SEO tools, the small business owners can ensure that they stay ahead of the game and that too without spending any money at all.