SEO should be easy.
The following are straightforward and easy-to-do tactics you can do to increase and drive traffic to your site.
A quick example can be seen on sites like QuickSprout.com and NeilPatel.com. Link to your most popular pages on every page you have on your website. This can be having a side bar that displays the most popular posts.
The other way to go about it is to link to it in your new blog post either via a word in the paragraph and having a “recommended: link to post” insert.
Getting featured snippets on Google
Moz wrote a post on how to rank #0. Ranking #0 means having the contents of your page featured on the first page of people above everyone else.
To increase your chances of success, make sure your header tag is exactly what the user would search for (e.g. what is digital marketing).
After your header tag, have a concise / feature-worthy answer i.e. for “what is digital marketing” – “digital marketing is…”
CTRs & title tags
If more people click on the 2nd result than the 1st result, what this tells Google is that the 1st result isn’t something people want to read, and hence it will rank lower over time.
To avoid this happening to you, make sure to edit your title tags (a.k.a. headers) and make it appealing for people to click on.
Long form blog posts
Why does Wikipedia get ranked high? Among other factors is that the information available on their site is detailed and long form.
When you write blog posts, aim to write at least 3000 words and above for maximum effect. This will give you two advantages:
- The more words on your page, the more keywords you can rank for.
- The more detailed your page, the more people will refer to it or stay on to read further.
Transcribe your videos
Google can’t crawl videos yet but it can crawl text. There are two ways to go about it:
- Transcribe your videos and give them captioned subtitles on YouTube
- Transcribe your videos and turn them into blog posts with the video embedded like this.
Google image searches
Have you ever wondered how you can rank for images? Optimize your images for image search by editing the alt tags of your images with detailed descriptions and keywords.
For example, if you have a car site and you are ranking for a 2012 silver Toyota Vios – then edit your alt tags to be just that “2012 silver Toyota vios” and name all your images.
In conclusion, simple SEO tactics you can use to skyrocket your traffic are:
- Linking internally
- Getting ranked #0
- Optimizing your title tags
- Long form blog posts
- Transcribing your videos
- Optimizing your image alt tags.
Author Bio: This post was written by Ben Sim from iPrice group.