SEO, When Reaching #2 Is Equal To Failure
TheSpot-er on April 7th, 2008
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I have to admit I’m a sucker for statistics, research results and statistics to the vital aspects of the site or blog development. SEO and traffic are two of those aspects so when I have read a post on Andy Beal’s blog that shares some extremely interesting research results I simply had to read the rest…
And while the research results consistent with my own behavior I never stopped to think how wide spread that effect might be. Considering that I’m always tight on free time I simply attributed this to my own preference. Well, turns out that If Your Site Is Not On First Page Of Google Search Results it might as well Don’t Exist!
Rather shocking wake up call for many who decide to read the complete article that details all the analysis but here are couple of the most important points:
(images below are property of iProspect)
Unless you are one of the rare people who don’t care about Google and don’t rely on traffic generated by it - graphs above should give you understanding of the importance that SEO plays when you write a post…
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I’m in Andy’s camp- first page placement and better yet first position placement can make all the difference in the world to your business. I watched as a real estate agent went from 5 leads per day in the #2 position to 30 in the #1 position on the first page. So, with that type of ROI, how can you argue with the logic. SEO is becoming an essential component of all small to medium sized businesses and should be considered as important as print/direct mail campaigns. It is cheaper, more effective and drives in more qualified leads/consumers.
I’m afraid that for a given term, #2 is your best bet, given that the #1 will in many cases be the Wikipedia.
That gives me hope for one of my clients. He is at number 3, but is not getting good traffic. Hopefully it will improve.
Jason’s last blog post..SEO Book Keyword Tool