SEO For WordPress
With so much talk about SEO and importance of optimization of your blog pages to rank well in the Search Engines I have seen one most important factor also been most overlooked – Link Exchange!
Number Of Links pointing back to your blog or site is still one of the most important factors that Google uses to determine how well it should rank your content and assign a Page Rank. Link juice passed from one blog to another through a Do Follow link means a lot in terms of getting better positions and in this post I want to invite you to use a free resource to boost a number of incoming links (backlinks) to your blog AND you get to pick WHICH!
A Few Simple Facts on Backlinks and Page Rank:
I’m not an SEO expert and never claim to be one. I manage to get the job done based on a few simple things I do. Just as many others I do pay attention to long tail keywords, “on-page” Search Engine Optimizatio, etc. But perhaps most importantly – I know about importance of Backlinks!
Building a number of incoming links to your blog or site that pass full PR juice is The Number 1 aspect of SEO. And here is an example for you. A couple month ago I have launched a new niche blog that is filled with NO ORIGINAL content. It contains a large number of auto-posted articles that are products from a niche store with my affiliate links in it and a bunch of content articles syndicated from Article Distribution Service on daily bases.
While each post is by default optimized for search engines through configuration for a very “long tail keyword” – I have done nothing to promote it or market it except create a link from one of my PR3 related sites. 2 Month later that blog got a PR2 and daily traffic continues to grow as number of articles grows and generate sales.
On opposite side I had blog launched with similar concept but NO LINK at about same time and right now IT HAS NO PAGE RANK! Maybe just a coincidence but do you want to chance it?
Would You Like To Increase Number Of Incoming Links?
…and better yet, how about doing it in a way that Google loves: natural growth, with related sites and through manual reciprocation?
Oh, yeah – And Do It For FREE!
I know, I know … sounds like a crap from a sales page but hey, I’m excited 
. I get a chance to share with you an opportunity to grow your blog in popularity.
And here is how we are going to do it!
1. Signup for Link Exchange Network:
2. Read Getting Started
All the steps you need outlined there but we will look at them in a bit more details.
3. Click To Add Site
You will need to provide some information about your blog or site, so make sure you fill it in carefully as it is what will be used by Search Engines for evaluation. Also choose appropriate category as it will determine what sites you will be able to exchange links with and Choose up to 30 categories to trade links with. I recommend going with what is relevant! Getting started guide actually outlines this one quite nicely, so I will not repeat it.
4. Install Code
This is a directory that allows Automated Reciprocation of links based on what you have accepted for exchange but to do so – it requires code to be installed on your blog and validated BEFORE your blog going active. Click on “installation code” and then make sure that PHP page is chosen. Copy the code provided within that page.
Go to your cPanel and in the root folder of your blog create a new file: links.php. Paste the code you were provided into that file.
Navigate into Theme Editor section of your blog and choose footer.php for editing. Insert this code to link to the newly created page in whatever location works best for you:
<a href="<? echo get_option('siteurl'); ?>/links.php">Partners</a>
Now in the Links Exchange directory provide the link to your new page, you will see a place for it!
5. Validate Code
This one fairly simple. Once all steps completed you need to go To My Sites and click link to validate the new site. Once it is done – you are ready to go in and request link exchanges!
6. Locate Link Exchange Partners
Just follow the steps described in the Getting Started guide. You can request links partners and they will be auto added to your blog once exchange request accepted. I recommend you do it at least once a week and you will see new requests coming your way and request more. Build your links to get better ranking!
Check your requesting partners for quality – don’t accept bad or unrelated sites – one link from good site is worth lot more then 10 links from crappy and make sure they are related to yours to even more boost the value of exchange!
Disclaimers: I bring you the service but ONLY as authorized reseller and don’t have full control over it. At this time I have not seen any garbage sites in the directory and will do my best to act on any reports of spamy sites etc and remove them.
This directory is a free but its author( not me) does sell one way links. In my communication with him he said he doesn’t sell them to the reseller directories (one like I provide) at this point but reserve the right to do so. Although he assured me he has no plans for it now.
The directory does provide an option to upgrade any account to a Paid Membership for a fee and that will allow you to NOT have any links you didn’t accept fr exchange to appear on your blog.
I have used the original directory (and still do) provided by its author very effectively and wanted to exchange the opportunity to you. And since being a partner with author gives me control over what sites appear in directory to any members joined through my link – I will do my best to keep it nice and clean so you could benefit from it!
And that should address one gripe I have with the original directory – too many garbage sites. Feel free to join and benefit – for FREE! Click below to get started.
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About The Blog Author
Alex Sysoef is an IT Consultant, Internet Marketer and ProBlogger who shares his passion and knowledge of WordPress, SEO, Social Media and traffic strategies on his blog WordPress Howto Spotter. Connect on Twitter or Facebook
35 Responses to “SEO For WordPress”
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Wow, congrats on the auto-generating niche site, that’s fantastic! Backlinks are amazing. How are your SERPs for that site? A lot of top 5′s for long tails?
The problem with the above link exchange network is that reciprocal links aren’t weighted much at all by Google. I’d also be weary about building too many backlinks that are just reciprocal links.
Just my thoughts, but thanks for the great post… that’s why I’m subscribed!
Link Building Bible’s last blog post..DoFollow Diver! The Premier DoFollow Blog Search Engine.
As part of overall strategy – reciprocal linking works like a charm. Relying solely on it – I agree, you can get into trouble.
Alex
Wow, reading that post was like a timewarp of 4 years. Incredible.
ADG
Andrew,
Glad I could give you a flash back
but if something works – should it be discarded simply because the date behind the idea is a bit old? This would make us re-think the wheel usage …
On serious note – I agree it is not a new idea but one that still works so I don’t see reason not to use it. Google STILL relies on links to help it determine a site value. This one allows you to control the quality of link exchange partners directly. You can either do all of it manually – or use the free tool…
Thanks for comment.
I found my blog still in the PR3 level for 6 months already despite I have done a lot of articles submission for back links. But I haven’t try links exchange yet.
Is it link exchange the best way to make your site to reach PR4 -6???
Wincent,
I don’t think ANY free resource can be expected to help you reach PR4-6 by itself. It is a combination of the multiple efforts that can help you get there. I wish I could tell you – Yeah, This Is a Magic Red Button that will solve all you linking needs but I’d be lying …
I take each option like this one as a step toward the goal.
Alex
hey this is a cool little resource.
reciprical linking is the best especially with site that rank on the first two pages…I have had the most success there.
Cheers
Won’t google get mad and begin to penalize sites that use this service? It sounds kinda spammy
James’s last blog post..Is SEO a waste of time?
James,
That site actually allows links exchange just the way Google lies it – manually. Please be aware it is not link farm but a service that allows you to find link partners, manually request link exchange and accept incoming requests. You are still responsible for choosing the quality partners. What that service does is automate link placement on your site and your links partners once the exchange was agreed on and accepted by each pastry …
So, essentially you do link exchange exactly the way Google wants you to do …
Re: “…Glad I could give you a flash back…”
My apologies, I didn’t mean to appear sarcastic. It’s just that reciprocal linking is so seldom mentioned these days, that it was fascinating to read it being discussed with credibility.
Warning: The following recommended page has my affiliate link on it.
Indeed, I found a similarly interesting post at the SEO Elite (Brad Callan’s software) forum a few months ago, which mentioned how powerful reciprocal linking can still be, especially within a niche. In this case, it’s an online aquarium store (March 2007):
http://www.andrewgoulding.info/seo-elite-testimonial.html
ADG
Andrew,
No offense taken – no need for apologies. I can take it and dish it out as well
.
Yes, reciprocal exchange is still one of the very powerful ways to build your site authority in Google eyes, when it is not abused by link farming etc. And yes, I learn a lot of what I know from Brad’s free ebook, using his soft etc. No matter how we twist it – links are a must if you want to rank well.
Thanks for commenting!
Hi
It is really true that links are still valuable. But I want to mention one thing… If you create good quality article in your site then visitor it will automatically become popular. No need to ask for a link. People automatically link your article. So Beside the link quality of the content also very important.
Please correct me if I am wrong.
Thanks
Shimul
Shimul >> Quality Web Solutionss last blog post..How to optimize a Flash based website
Automatically?
Would be nice … Promotion is still needed, no matter HOW good of a quality your article is – Unless people actually see it and have chance to share and link to it it doesn’t exist.
Alex
My take on SEO is that’s it’s a bit like running a restaurant, with many variable factors to be taken into consideration: location, decor, chef, waiter, produce etc.
Linking is one of the variable that’s a little more controllable than others, that’s all.
As for your site’s content, well, that variable is the most difficult to pin down of all.
ADG
These are good directions. It is easy to set this up. Is there a way I can put this post on one of my blogs Alex. It would be fun to share this.
I will have a few people visit your site to check out the process though.
Thanks!
Rocque
Rocques last blog post..Totally Unrelated And Just For Fun
Rocque,
Yes, since you ask – you have my permission to re=post it on your own blog
Alex
Thanks Alex.
Since rereading your blog posts and your emails I have been doing my best to figure out how to use the Trackbacks. Is there any place where they are explained in more detail? I have another free word press blog that I am experimenting with SEO with, and it has an area where you can add trackbacks to your posts. Well I added a trackback to this blog and to one of my other ones with the trackback feature. I have no idea what to expect.
Is there a place where it is explained in more detail? Thanks again for all you do.
Rocques last blog post..Totally Unrelated And Just For Fun
Rocque,
This great video tutorial by Jack Humphrey should do it for you
http://www.jackhumphrey.com/fridaytrafficreport/blog-marketing-videos/how-to-do-a-trackback-to-get-more-links-and-traffic/
Alex
I have to admit linking to other sites gives that site a pagerank boost. But I think you shouldn’t pay that much attention to it; your Pagerank will grow as your website grow. What do you think?
Stephan,
I never rely on “grow as your website grow.” – that simply takes too long. Yes, it is correct statement and you might even succeed using this method in a few years AFTER you start.
Alex
I know this is off topic…but I’m seriously impressed by the sezwho plug in, which I first experienced here, at howtospoter. They’ll be on my blog(s) as soon as I make the transition to WordPress in a week or so.
ADG
Thanks Andrew,
Glad I could help you find it. It is a great plugin and extremely easy to install and implement.
“one link from good site is worth lot more then 10 links from crappy and make sure they are related to yours to even more boost the value of exchange!”
Is it safe to say that even the crappy 1/10 links add up anyways, so getting good valuable links as well as the lesser so links would eventually help out too?
I mean wasting time on the crappy ones could be better spent on getting the good ones, but a link is a link as long as it isn’t a farm. Or am I off base?
Robs last blog post..Not All Bears are Cute and Cuddly
Very informative post, and the idea of link exchanging this way is too good. sounds easy thanks Alex incoming links are always welcome i really feel pride when someone other than any of my friend link to my post. the other way of more exposure is 125×125 thumb link exchange you get a little bit of traffic this way.
MOins last blog post..Track Your Backlinks And Search Engine Index With iTracker
Hi All,
Alex your tips as always are thoughtful AND welcome to us numb-skulls new to this marketing game.
I’ve tried BLLN & it seems to add a lot to the process of building a web presence AND a better rank. However I WILL DO as you request and try & spread my linking effort across many strategies.
Thankyou so mush for your site.
Warmly Glen F