alex sysoef

Optimize Your Blog with Keyword Rich Content and Increase Your Business

Many companies have blogs with their company website to attract more clients. But having a beautiful blog along with the website is not enough to attract the users. When a client visits the blog he may get impressed with the design, color and the fonts at first, but unless he finds valuable information in the blog, he will leave the site. Website design does not boost sales or lead traffic towards your site. It only draws the user near to your website. It’s your content that impresses him the most and encourages him to visit your blog and website regularly.

How does a user find your site or blog? They type the keywords in the search engines and click on the links that search result shows. Now the question is, how the search engines locate your site and most importantly, why will they show your site in the top search results when there are thousands of other blogs and websites out there. That is where SEO services play a very crucial role. SEO friendly content writing helps the search crawlers to find your site and feature it on the top search results.

SEO content writing helps the website to generate traffic and thus increases sales. Here are some tips that will help you to write search engine friendly content for the blog.

  • Research- For successful SEO content writing, you should search for the most important keywords that can direct more traffic towards your website. However, while incorporating the keywords in the blog posts will generate traffic towards your site, you need to choose the most relevant yet less competitive keywords. For example, you can use the keyword “logo design” or “logo design india” in your blog post. Both of these keywords are useful, but “logo design India” will narrow down the search and give you better ranking in search results.
  • Relevant topics- When you choose a topic for your blog post make sure that it is relevant to your business. If your website is regarding website design services and the visitors come to your blog, he must be looking for a topic related to logo design. You can use logo design tips, solution, popular trends as your blog post topics. Such topics will have lots of keywords relevant to logo design and lead traffic towards your website.
  • Catchy title- The title of a blog post will not only be noticed by the visitors but by the search engine as well. Your article title should be catchy and have at least one relevant keyword. It should give the visitor an instant idea what this topic discusses and fulfills the search engine optimization factor. You have only a few seconds to grab the visitors’ attention. The catchier headline you give, the sooner it will grab the readers’ attention.
  • Show your expertise but don’t act “knowledgeable”- You may have ample knowledge in a particular subject. But when you write an article, try to avoid jargons and use simple English so that more people understand what you want to say. When you use too much technical language in your blog post, it bores the readers and they feel you are trying to show off. When you write an article, remember that even a 15 year old may be your regular visitor and your article should be lucid enough for him as well.
  • Avoid too many keywords- SEO content writing doesn’t mean your content will have one keyword in every sentence. The keywords must blend with the topic of the article. Out of context keywords do more harm then keyword less content. If you pack too many keywords in an article for better ranking, the site will be blacklisted by search engines.

Conclusion- Try to write regularly on your blog.

Especially, try to write on recent topics. This will be helpful for search engines to find your website and blog. For example, if you provide SEO services in India and write a blog post on Google Panda update 2.4, it will drive a huge audience towards your blog. If they like your blog post and find out that you are a professional SEO company, they may visit your website and hire you.

Author Bio: WebGuru India has been a pioneer in the field of website design and website development services since 2005. We have written and published numerous articles on logo design, graphic design, flash design, brochure design and SEO and internet marketing.

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20 Responses to “Optimize Your Blog with Keyword Rich Content and Increase Your Business”

  1. Is there any kind of software that you would recommend that would help with measuring keyword density? I find that when I try to write anything, I tend to put too many of the keywords that I am targeting – if there was a plugin for WP or some kind of desktop software that would help with it, that would certainly be useful.

    • Vince says:

      Well, you really don’t need that keyword density plugin. If you are really up to “keyword” thing, first evaluate keywords before you write the article. Go to Adwords Keyword tool and scan through it the keywords that you need. Choose a keyword with lesser competition. This is what you call “Research” in the SEO world. :)

      Another thing, it is best to get the long tail keywords. It should have lesser competition so that you will rank well. This are just some secrets of the SEO World.

  2. Murray Lunn says:

    One of the things that I always tried to convey was the research part. It’s one thing to read a single blog post and then rewrite it as your own (which I don’t recommend) but it’s an entirely different thing when you work on the things you’re talking about so you can bring some truly unique content – combine it with SEO and you’re absolutely acing it in search engines.

    • Vince says:

      Exactly PAL!!! Research is always the name of the game when it comes to optimizing your website. You can multiply the traffic growth if you can do this well.

  3. Brian says:

    Write for the user not the engines.. Well what I like to say write for the engines which helps the user : )

  4. Jon D. says:

    I’m a lawyer and the focus of my online marketing is blogging. It works so incredibly well I can’t imagine my business without it. It’s also a ton of fun because I get to write about what I do which informs prospective clients who love the content. Any business must start a blog and put some serious effort into it. It works very, very well.

  5. Hey Alex !
    I really admire and appreciate your firm and well fabricated tips on Optimization.The point of yours which had make an impact on my mind was (Show your expertise but don’t act “knowledgeable”). This point is considerable that if your visitors are not getting you correctly then your knowledge is useless.The use of an easy language is better than the use of a technical language.Thank you for sharing such a great and valuable content with us.

    Good Luck and God Bless!!

    With Regards!
    Samuel Joshua

  6. I’ve been off the loop for quite a while now. Because of the Panda update, I’ve found myself kinda lost. I thought all the usual techniques I knew do not work anymore. Well, the post above tells me some things didn’t change at all, specifically in writing keyword rich posts. I’m still in limbo though about off-page optimization, e.g. backlinking.

  7. Mark Shutes says:

    It’s good to optimize your blog, but when you overdo it the text starts to read/feel really clunky and it turns off readers. Just write well and write naturally.

  8. Ann says:

    Hi Alex,
    Very interesting article. I particularly like the point on language. So many times you see where the information is so technical that it is impossible for a novice to understand. Thanks so much for sharing.

  9. Alice says:

    Hey Alex.
    When writing about a topic do you first figure out the keywords and then write a post? Or do you write a post first and then try to fit in the relevant keywords?

  10. Alison says:

    I personally try to use the KVs only a few times in an article. I’m not into all the details of SEO and I try to simplify for myself the rules, so that I’m able to follow them. Regarding the use of KVs, I hope using them 2-3 times per articles is not too much….
    Alison

  11. JohnC says:

    Well, except for the content…I’m very much careful in choosing my titles. You’re right, it should be catchy for the viewers are more exposed in seeing first the title before the content itself. As a reader, I always tend to read articles with valuable topic and a good title like this one. Thanks!

  12. Jeffery says:

    Hi,
    I totally agree that google loves new and fresh content and it is important that one should populate that site with relevant and rich content in order to be luv by Google. With regards to the research part, one can also do it via Ezine Articles to scout for topic ideas. Thanks again for sharing the information.

  13. john mirraz says:

    I am still doubt about keyword research, how to get good keyword for our domain?

  14. Even the most seasoned bloggers can forget an important step when publishing a new blog post.

    And forgetting a step usually means a lost opportunity to optimize your post for the search engines, to get found by your ideal clients online, and to attract new readers to your website.

  15. To attract attention to your post and get readers to click-through and read it, your headline must be compelling. To improve your chances of ranking with the search engines, your focus keyword or key phrase should be included in the headline (preferably toward the beginning in the first four or five words).

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