Everything looks fine and seems OK. The pointer is over the “Publish” Button. Almost clicking it and then suddenly…………..stopped. Did I do things right? What if I left something?
I can bet when you published your website, there must be things like these. Or if you’re preparing to launch your website, you’ll be in the familiar mindset. I have a better idea. Instead of panicking for what might happen, prepare a checklist. So, that your each and every doubt and fear may fade away.
What’re you supposed to jot down in the checklist? Well, don’t worry, In this post, I am going to solve this problem. SEO is the most crucial part which covers the majority of website performance in almost every context. SEO is all about the ranking of the website in the search engine. It is the most important factor in a website, and if anything wrong happen with the website, it will first affect the SEO ranking. This makes SEO the most sophisticated element for a website.
Now allow me to present the checklist or I prefer to say SEO Checklist to follow before launching your website. Let’s get started,
Research well for your keywords.
You have your URLs and everything looks organized. Yet I suggest you do a keyword research. Cross check how all the keywords are mapped to all the URLs of your website. Make a list of the keywords you want to map with the URL. Even cross check the keyword list with the page title as well.
This step is not just important before the launch, but also after the launch of the website for rank tracking and on-page optimization.
Check for the Accessibility.
Check your website, if they can actually accessible by the search engine or not. Just use a Google search console and try every keyword and see the ranking for each keyword.
This will help you to know if there’s any broken link or if you haven’t included a keyword in any URL of your website. Even this helps in knowing which page is broken or if the content is thin on some pages or any plagiarized content.
Is the website is available for every device, browser, and person?
After checking the website for the bot now is the time to check it for your audience. This includes queries like is it accessible from all the web browser such as Firefox, Chrome or Edge. You should have all these browsers.So, check in every browser separately.
Now, since you have checked for the browser, it is time for cross checking it in mobile and other devices. The audience is everything here, so it must be accessible to him in every possible way.
Now it’s time to check whether the pages are fast enough or not as speed is one of the factors, in which Google and other search engine conduct ranking rules. A good ranking for the faster website. Lower ranks for the slower ones. I recommend you to use Google Speed Test to check the speed of your web pages.
Content is everything
The heading is actually true. The content is one of the most important element. I consider it as a playground where search engine crawlers will crawl and determine your website ranking. You should curate the content properly or the ranking of your website will never be redeemed.
Content is also important in the terms of brand imaging of your website. If the content is well curated it will be accepted not only by the crawlers but also by your audience.
Meta and Heading data.
Before launching double check your unique meta and heading data as crawlers very much depend on these to gain the context of the content in the website. If this matches the keywords of the query only then the crawler will rank you accordingly.
The title tags are basically the page titles or some refer to them as the name of the pages. The Meta tag description is basically a short paragraph which summarizes the content on the page. Although these two tags are the most important tags which define the whole page, some argue that keeping these two in order can alone keep the ranking intact, however, I recommend you to check all the tags in the page such as,
→ Meta description
→ Title Tag
→ Image alt tags
→ Image file names
Always try to keep the meta title under 70 characters and meta description under 160 characters.
Verify your Linking strategy.
Before moving on to other things, cross checks your cross-linking. Cross-linking is very crucial for site navigation. To be brief, Linking helps the search engine to understand the context of the content on the website. So, make sure that it is very much well defined and robust.
It is understandable that the every web page is unique but there are some things which every web page must have i.e. ‘Should have pages’
→ 404 Page
→ Disclaimer page
→ Thank you Page
Technical SEO aspects
Check for the URL whether it is short and simple. Generally, the ground rule says, that the URL character must be under 115 characters. The URL generally gives an idea about the content of the website.
→ Choose a protocol https or HTTP.
→ Edited URL will need a 301 redirect.
→ Choose domain www or non-www.
Make the website crawlable
For SEO purposes make sure that your website is crawlable. For that, you have to follow these steps,
→ The crawler starts from the Robots.txt file. This is the place where the crawler will get the instruction of which file is crawlable or which is not. To see those data, go to www.yourwebsiteurl.com/robots.txt
→ In this aspects, sitemaps are very crucial. They give an idea about how crawler will crawl around the site.
→ If you’re working with a Content Management System like WordPress, then they provide these kinds of settings under your CMS setting.
Schema codes play a pivotal role in enhancing the SEO ranking of the website if used well. Actually, Schema code helps the crawler to understand the website better. They can be used on many pages, however, I recommend them most on Contact page, apart from that they can be used in,
- News Posts and almost every kind of post and pages.
In this step, click every link of your website and test whether everything is working or not. How is the interface, will it really engage viewers, are the page links are correct, is there any flaw in the site mapping. These basic functionality checks will give you a perfect idea of what your user will experience when he’ll visit your site. The Bottom line for this is “Test Everything you can as a user”.
Now, Consider this as the day of your website launch, Now, let’s make sure you get all things lined up, which one is done and which one’s not? Here’s the recap,
Conducted Keyword Research?
Targeted Keyword decision? (Right or Wrong)
Is the content well curated?
Are the content and the titles are engaging and unique?
Did you add all the important keywords in the page title?
Are the meta description and title description are compelling?
Did you avoid Keyword Stuffing or not?
Did you use detailed alt text for the images?
Did you include the important keywords in the URL?
Did you make sure that your URL is not too much lengthy?
Did you ensure that your page rank passes to your internal page and you did not have too much external link to point out?
Have you fixed broken links?
Did you create an XML sitemap?
Did you create the robots.txt file?
Do you have google analytics account and if yes, then is it attached with the website?
Did you develop strong link building?
Are you sure you are not involving in any black hat SEO techniques?
Once you considered these questions, and you are satisfied with the answers, then you can publish your website without affecting the SEO of your website.
So, just follows these breadcrumbs and get over with the problem of SEO. If you have any questions regarding the list, just let me know through comments.
Author Bio: Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, providing affordable SEO services in Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.