M.C. Hammer, the early 90s parachute-pant-wearing rapper now-turned-ordained minister-may very well belt out the old “U Can’t Touch This” to the creators of Google and Bing if his latest business adventure–his own search engine–takes flight. No, your eyes aren’t playing tricks on you; you read that right. Hammer is now attempting to reform the tech industry.
Earlier this week Hammer announced at the Web 2.0 Summit in California that he is in the midst of developing WireDoo–an “innovative” search engine that is designed to give Google some fierce competition once launched, according to Hammer and his team at least. It’s not his first gamble at tech industries–he is already the co-founder of DanceJam, a social network dedicated to, well, dance.
So what will set WireDoo apart from Google and other search engines? While it’s not the most creative or articulate, WireDoo’s tagline pretty much sums up the whole idea behind the two-year-in the making search engine in one tiny phrase–“Search once and see what’s related.” In other words, users will no longer have to come up with alternative key words when coming up with dead-end results because WireDoo will essentially do the thinking for them–it will provide “deeper” search results by providing “relational” topics. So for example, as Hammer explains to a Web 2.0 correspondent, if a user were to type in a specific zip code in the search engine, not only would basic information pop up such as what zone that zip code covers, but also activities happening in the community as well as list schools and hospitals that reside in that district etc. “If it’s a car … it’s not just about the word ‘car,’ but it’s about insurance, it’s about the specs, it’s about mileage, it’s about style, it’s about all these things. So that’s the way it works,” Hammer said in the Web 2.0 video.
So what does the new concept of “deep searches” and “relational topics/links” really mean for SEO copywriters, specialists and bloggers? No more needing to stress about choosing the exact right key word yes, but Will it make our jobs easier or more difficult? How will pages be “ranked?” And most importantly how can you ensure your site gets the highest traffic imaginable?
If the idea doesn’t set well with you don’t get all bent out of shape just yet. WireDoo is only currently in its closed pre-beta stage. It will open up to beta testers soon however. If you are interested in becoming a beta tester, simply go to WireDoo.com and submit your name and email address. Hammer and his team hope to have a beta version ready by December.
Guest Post By: Nadia Jones who blogs at accredited online colleges. about education, college, student, teacher, money saving, movie related topics. You can reach her at: nadia.jones5 @ gmail.com.