Build Internal Linking Structure First
I know, I know – I promised to deliver the goods and show you how to build one way links to your blog but common! I couldn’t simply ignore the fact that you can quite easily boost your own pages ranking using internal one way links!
One of the simplest ways to give your blog a boost is SERP’s and even one you can put on complete autopilot. And here is the thing – many of us have been doing it for ages and once again – StomperNet comes to the rescue and announces that it is not only a good thing to do but a MUST DO! In this post I will discuss easy ways you can automate the process and enjoy the benefits!
Why You Should Use Internal Links?
Well, the most obvious answer is that these links conform to all requirements I have stated in opening post:
- …they pass the page rank juice,
- …they come from content page and
- …since your blog posts created using your target keywords – they have your target keywords as anchor text.
That is assuming you will be using them right 
and to prove my point here are 2 screen shots:
What do you see anything different about them? Yep, over 900 links that Yahoo site explorer sees as Incoming Links are the actual links on my own blog. Links that pass juice and contribute to the authority! While the number can differ from blog to blog based on number of pages you have – it doesn’t hurt to grow your own number as you continue to post content!
And as I have promised we will do it in the most simple way possible and we will automate the process!
Build Internal Links Using Simple Tags Plugin
I love automation! And I know someone with more SEO knowledge will probably come with his guns drawn and blazing for me even talking on this subject in such an “off-hand” manner but hey, IT WORKS for me. It should work for you as well!
As much as I love the benefits of scoring well in search engines – I prefer to put as little work into it as possible while reaping maximum rewards. Simple Tags plugin allows me to do just that! And even thought current version said it is compatible only to 2.5 – I use it on all my blogs and it works with 2.6.3 with no issues. I even have it installed on my 2.7 test blog. Granted it tries to throw a “scary message” about not wanting to work on the 2.7 blog but still performs like a champ.
Let’s only hope its developer doesn’t abandon the plugin that became so popular as it happened to UTW, which we all loved so much!
How Does It Work?
Simple Tags relies heavily on tag system that built into your WordPress blog naively since 2.3. It uses TAGS you have specified with each of your posts as unique identifying feature of each post.
It then parses and determines which other posts on your blog have tags similar to the current and give you chance to display Related Posts at the end of each posts based on that similarity! See image below:
IMPORTANT: Tags become an extremely important identifier of your blog content when used this way, as posts displayed by Simple Tags as related based on number of tags that match your current post. I assume you understand now the need to use keywords as your tags for each post?
If you tagged your posts correctly – you can get quite relevant content linked from each post. I recommend to chose 5-10 posts to be displayed as Related. Don’t go over board on it as too many outgoing links will simply drain too much PR juice and will have less effect.
Another great benefit is that this plugin allows you to either insert related Posts automatically or add it into whatever location you want and style it as I also shown in the image above or you can see for yourself at the end of each post on my blog.
Build Internal Links Using keywords From Content
As I was sitting down to write this post I thought it would be very simple to recommend you to go and download my favorite aLinks plugin, as it has a deeper linking module built right into it. But it appears that Sean is still having issues recovering his blog from a hack that some idiot did on his blog and now it is not even accessible.
So instead of recommending aLinks, which is an awesome plugin in many perspectives – I decided to recommend a replacement for this specific task – create deeper linking blog structure without doing much work 
WordPress SEO Master plugin has a AutoLinker Module that allows you to create keyword links from content to specific page or post and as such increase its authority. I quote their statement:
AutoLinker Module
With the AutoLinker module you will be able to tell the system to replace certain keywords with a specific URL. The AutoLinker module allows you to easily crosslink related pages by automatically replacing specific words in your posts with links to pages you want more link juice and reputation to.
Be warned – WordPress SEO Master is a lot more than just a deeper blog linking tool. It is a complete SEO suite that is designed to replace the All-In-One-SEO Plugin many of bloggers, including myself use. It gives you essentially all the functions provided by the All-In-One and a heck of a lot more!
In fact it provides so many options that I still haven’t implemented it, even after watching all the StomperNet training that pretty much advises us to implement exactly the techniques this plugin provides for us. To me it looks like a solid contender for a SEO master to implement, test and than share with the rest of us!
Any Takers Of The Challenge?
As I have already mentioned I don’t attempt to play with SEO too much outside of the normal. All the algorithms, etc bore the hell out of me and math is not one of my best subjects in school.
But whatever method of automating Internal Link Building process you decide to follow – use at least one! Do yourself a favor and boost your rankings!
Plus don’t forget the HUGE additonal benefit you get by creating DEEPER INTERNAL linking stracture – you provide MORE LINKS to your other content. You draw you visitors to go farther and read more and the farther they go – more chance you have of getting a regular reader and perhaps subscriber!
Internal Link Building Has Many Benefits – Use Them Well!
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36 Responses to “Build Internal Linking Structure First”
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[...] presents Build Internal Linking Structure First posted at WordPress Web 2.0 How-To Spot-er, saying, “One of the simplest ways to give your [...]
Great information, I’m going to look further into the WP SEO Master plugin. I’ve been using All-in-One SEO on all of my blogs, but if there’s a more robust option, I’m not averse to switching!
Melanies last blog post..Revolution Themes Are Going Open Source
Good information, thanks for sharing.I have a Wordpress blog myself and Wordpress in itself is an excellent SEO tool with the all-in-one-seo plugin correctly configured.I´m always worried about installing new plugins because it can screw up your blog, but because of your excellent post I will install simple tags.Tom At The Home Business Archives last blog post..Factors To Consider When Getting A Loan
This doesn’t replace the all in one SEO, does it?
Dennis Edells last blog post..How, What, When, or Why Do You Recommend A Product or Service?
Dennis,
It is designed to replace it but it has some many options – I decided not to use it for now on my main blog
I do use it elsewhere and it works quite nicely.
Alex
May I ask why not on your main blog?
Ok so this is SEO and a related posts plugin in one? A little confused…
Dennis Edells last blog post..How, What, When, or Why Do You Recommend A Product or Service?
It looks like a good plugin. I will probably give it a go on my next blogging project but I don’t think that I will be messing around with my blogs that are already using the All-in-One plugin.
Ryan Edwards last blog post..Rocket Piano Course Review
Hi Alex: like I mentioned to you the other day, I loved using aLinks until I started having some issues with the database but SEO Master plugin sounds good and will check it out. would love to know why you decided not to use it on the main blog! Does it have any conflicting issues with All-in-one plugin?
pearls last blog post..Carnival of Healing #161
Pearl, it is a replacement for all-in-one and since it does so many changes for SEO purpose – I don’t want to impact my current good rankings on this blog by making some stupid mistake.
aLinks is still a great plugin.
Hi Alex,
Great post, thank you for the info on the WordPress SEO Master Plug-in. I have been using All in One SEO for over a year now. I am very happy with it and I have no complain about it at all. Nevertheless I will implement Wordpress SEO on one or two of my test blogs and see how it perform like you did, before I use it on my money blogs and websites. Very smart move on your part Alex. Keep on Testing.
Best Regards, Anteek
Anteeks last blog post..Taste Kid offers dead simple content recommendations via search
Super! Thanks for the heads up. I currently just place internal links within the body of my content when it related to another article already up.
In addition, I have begun to do more two to five part series articles that are SEO titled and linked. This is a fairly new strategy for me but I think it will help with finding for those articles that are very specific topics.
Cheers!
Diana L Guerreros last blog post..Halloween Cat Hazards
sorry about the keyword read the instructions after submitting
Hi Alex
I have used simply tags for a while, i would suggest to disable the meta keywords of simply tags as its add about 40 keyword by default
Under Meta keyword remove the check in Automatically include in header:
I removed all in one seo and really like WordPress SEO Master Plug-in.
For starters it works well with the mets description tag. and i really like the AutoLinker module way easier than alinks or any other similar plugin ive tried.
Thanks again..
Jasons last blog post..Perform WoW Powerleveling – What Every Player should know to Experience being On Top of the Game
Jason,
Thanks for sharing. I never actually used that option. I believe in separating functions and don’t like when plugin does something way outside of its intended use and try to disable options that shouldn’t be handle by it – if possible.
Alex, ya i was surprised when i looked at my meta data when i installed WordPress SEO Master Plug-in and saw keyword SPAM, its like it took every tag and put in on every post, what a mess.
DOH! on me for not checking it earlier, but i had no idea it added meta tags..
Good thing just above the keywords it listed simply tags in html comments, i was able to easily disable it.
I was about to dump WordPress SEO Master Plug-in as i thought it was that plugin.
Jasons last blog post..Perform WoW Powerleveling – What Every Player should know to Experience being On Top of the Game
If any of your readers are Drupal users, the closest thing I could find to this kind of functionality is the taxonomy module. It’s not as plug-and-play as SimpleTags, but it can be coaxed into similar, or even better functionality, provided you are comfortable hacking around a bit.
bills last blog post..Increase your website’s Alexa Rating without any black hat tricks
I always knew internal linking was important, but I didn’t know it had the same effect as external links from other sites. I have been concentrating on internal linking more nowadays, and it seems that is quite a good thing to do.
Justins last blog post..Happy Halloween!
Great article, Alex!
As a recognized Web 2.0 targeted traffic expert, I don’t often run into blog traffic advice I’m not already aware of, but you’ve uncovered a couple of points I’ve never seen before.
Glad I follow your blog so closely – I recommend others do the same, and subscribe to your e-zine too!
Thanks for the info – keep up the great work!
Doug Champigny,
http://www.TopTrafficTips.com
DougChampigny@PLRMastersE-Courses last blog post..One-Way Backlinks – 3 Ways to Build One-Way Backlinks
Hey Alex,
Thanks for the information. I will be sure to upload that plugin to my site. Really do enjoy reading your information.
Andre Arnetts last blog post..Halloween Giveaway Almost Over
Thanks Andre,
Am working on my next post to keep the ball rolling
Wow…thanks for giving a heads up on that plugin. I’ve been using something else, but I think this one offers just a bit more automation.
Susans last blog post..It’s a Boy
Alex,
Thanks for shedding light on this whole idea of automating your linking structure.
For some reason it’s been a bit of a mystery to me.
Your comment, “since your blog posts created using your target keywords – they have your target keywords as anchor text” was really was a ‘light bulb moment’ for me.
Retired Early in Ajijic, Mexico,
Joel Smith
Casa Preciosa, Ajijic, Mexico
Thanks for another great post Alex!
I’m going to add in both the simple tags plugin and the wordpress seo master plugin to my site later today. I’m going to swap that out for the All in One SEO plugin, since it has so much more functionality.
Excited about having a “related posts” section on my blog too. Funny, was just wondering how you did that, and if it was automated. Now, I just need to make alot more blog posts!!….
Mike
I’m in the process of putting a blog together and have not even thought about the internal link structure. I guess I have something else to do this weekend.
Hi,
I really like the idea of using the tags to create internal links. You mentioned that too many links take away PR juice from your blog. I don’t really understand this because you would be linking within the blog so why would it take some away. I know this is an old post but if you read it maybe you could let me know.
Thanks for all the great information available here.
Andys last blog post..To sign a MLM Network Marketing Lead, Focus On Their Wants
Related posts are good but I wonder if diverting traffic through tag cloud isn’t better. I have to do some tests.
Definately, it’s a good plugin. Pointing to another posts made me found this article but I wonder about adding nofollow to these links. Yahoo will show the same numbers but tags vs. titles war is for tags for me.
Alex, the Simple Tags plugin worked for me for a while, but 2.6.3 (I believe, the one just before 2.7?) messed it up and it would not work at all. I don’t think I have it active now, but what I do see is that there seems to be a built in tag finder of sorts in the 2.7 post editing section (to the right in the tags area).
What’s this? Is this now an automatic Wordpress feature? Or, does this mean that the Simple Tags plugin is still active?
Kevin Sandridges last blog post..Help Make Christmas (for) “Purdy” This Holiday Season
Kevin,
Simple tags is much more the tag management and that is why its mentioned here. WP does provide more tag management in core now so perhaps you can look into this plugin to replace Simple Tags for SEO silo:
http://mitcho.com/code/yarpp/
One of the best that I found and one I use on couple of my smaller blogs. Superb in what it does.
Alex – yes! I actually have YARPP on my blog now! I love it! Though, was hoping it would help bring my bounce rate down a bit! Still at about 60%! Which is embarrassment!
Kevin Sandridges last blog post..Help Make Christmas (for) “Purdy” This Holiday Season
Another great post from you Alex. I just wonder how you managed to customize the “Related Post and More Options” Table in each post. Can you post some instructions on how to do this???
BTW… this is very helpful. I just followed this post. You are truly a WP Guru.:) Thanks!!!!
Vinces last blog post..Did Mary Remained A Virgin After Giving Birth To Jesus?
Thanks Vince,
It is actually an ugly html hack in place – a table with a list of components in it – very simple – just create it with HTML editor and style it.
Thanks for the tip.
But just a question, I’ve just installed the two plug-ins. However, the “Autolink” tag feature seems do not work well. It indeed creates a link. However, whenever you click the created links, the page is totally white and empty while the link in your browser have created a new page.
Why is it blank? How will I change it? I’ve been experimenting on it, but haven’t found the answer yet. If you have time, you please see one of my post by clicking the link in below in commentluv.
Thanks Alex…. you’ve been a great help not only to me but to other bloggers!
God bless you more!
Vinces last blog post..Music Clinic In OLCM
Vince, don’t use Autolink! I don’t know if it works or not but I do know it is a server processor intensive and can get you kicked out from shared hosting.
Alex
Really??? oops… I just turned it off. Thank you very much Alex.
Your blog on “Build Internal Linking Structure” was a very interesting post. I agree with you decision not to use the WordPress SEO Master on your main blog. Thank you for taking the time to share all of that with us, your work is really appreciated.
Lionel.
Lionels last blog post..Using Affiliate Marketing To Promote Your Business
its all a matter of preference!
thanks for feedback!