If you’re a blogger, you can produce something brilliant. You can blog to your heart’s content about subjects on which you’re an expert, or comment about things you feel deeply about, or both and more. You can even create a business around your blog. So why don’t more blogs succeed? A lot of them fall flat on their faces, and that includes good blogs by people that try very hard indeed to produce top value content. The reason can be summed up in one phrase- Search Engine Optimization.
If you don’t know how to do good SEO, your blog can struggle on for years not getting the appreciation and exposure it deserves. There’s no real mystery to this situation. The fact is that most blogs have to learn how to get attention and attract users. There are an almost literally infinite ways of “promoting your blog”, and some do work, at least occasionally, but the core focus of anything online happens to be SEO.
The facts are pretty brutal:
- For every “put a link to your blog on a forum” tip, about ten million searches are conducted per second, online. The maths are very much against random links.
- For every “fill your site with links to other sites” tip, there are about a million search engine rules that won’t like that process. These links are only useful to a point, if at all. Unless links have a direct bearing on a search subject, they’re irrelevant.
- Unless you target your content and make it easy for search engines to see good search values in your content, you’re out of the loop in terms of page rankings.
- If your blog isn’t based on a whole range of issues relevant to search subjects, you’re not likely to be included in the search results at all.
- The “scattergun” type of blog is perhaps the least useful of all for search purposes. These blogs cover anything and everything, and they actually create problems for search rankings. If your blog is about toasters, giraffes, fire hydrants and wildebeest, why would a search engine consider it to have a high value to any of those subjects? (Note: If you have multiple subjects, do multiple blogs, which can clear up the mess for the search engines.)
Sorry to be so unambiguous about these things, but the best description of these situations would be “blog suicide”. Just don’t allow your blog to get into those situations.
Successful blogging and SEO
The truth is that the core SEO principles of relevance, content quality and useful links are definitely best practice. This doesn’t have to be a fancy approach, but it does have to be well thought out and planned to get best results.
Good SEO means:
- A comprehensive range of keyword phrases
- Quality unique content with high information values
- A strong set of useful information sources
- Clear relevance of site materials to searches
If you’re not sure what your blog needs, talk to an SEO consultant. This is a pretty painless process, and you will also learn a lot of valuable things to help your blog prosper and develop.