Getting first page rankings doesn’t happen overnight. The two things that Google values most is content and links. The creative part of writing and creating an article is often consuming enough without the added steps to promote your article.
This post is written with your busy schedule in mind and to streamline the linkbuilding process as much as possible.
Have a process
Ryan Stewart of Webris talks about this at length. He documents every step of the linkbuilding process at the beginning and then trims it down to the most important parts to reduce redundancy.
This may include things as simple as changing the search settings of Google to:
- Past year
- Including keywords relevant to your industry.
And have it bookmarked so you shave off seconds every day which will amount to hours and days in the long run.
Reach out to 10 people a day
Get into the habit of e-mailing random strangers with something of value for them.
For example, if you recently wrote a piece on “content marketing mistakes,” search and for people who have shared such similar content and tell them that you have made something similar and ask if they would like to take a look.
Once they say yes, proceed to tell them that it would make your year if they share it as well.
Get interviewed on other peoples’ podcast
Podcasters are usually looking for guests to interview, especially if they provide great value to their listeners.
Approach podcasters who are building their following and pitch to them that you would love to be on their podcasts and what are your strong suits and what you can talk about.
The more people know you, the easier it is for them to link back to you.
Broken link building
One of the methods I recommend is the Moving Man Method by Backlinko.
In short, the method comprises of 3 steps:
- Find sites or resources that have changed names, shut down, or moved.
(An example Brian uses is Borders. Since they were a huge bookchain in the U.S. that closed down, there were a lot of links pointing to them that ended up broken.)
- Find sites linking to the old page.
- Give them a heads up about their outdated link.
This method only requires you to make a link roundup of the best articles you read in your industry in the past week.
After this, you can pitch it to other notable sites stating you have compiled a list that they can consider for their weekly roundup. You include your own inside in the roundup and be honest about it.
In conclusion, the 5 ways you can build linkbuilding into your daily routine are:
- Have a process
- Reach out to 10 people a day
- Get interviewed on other people’s podcast
- Broken link building
- Link roundups.
Author Bio: This post was written by Ben Sim from iPrice group.