5 Corner Stones For Link Building
Link building only works if you write content quality for your blog or website. Oh yes, you could theoretically slap up a crappy black hat blog and pray that Google will never discover it. In reality, they most often will and all your hard work would have been done in vain.
What many black hatters do is go for the kill. They milk the site for what it’s worth and then move on to the next. To me, this is wasted energy, no matter what you say. I think it will be way smarter to roll back the sleeves and then get to work in an earnest fashion.
Incoming site links are the most important aspect in ranking your site high on the SERPS. When you first start ranking, you will be at the very end. Unless of course you can write SEO related content. But even then this isn’t worth much without any incoming links.
There are a lot of ways you can get links to your site, covering all of these would go beyond the scope of this post. Most websites and blogs get links naturally. If you write great content, other people will link to you, regardless of the size and age of your site.
Article distribution
Article distribution can be a very powerful link building campaign. You simply choose one or several article directory sites like Ezine Articles, sign up and start submitting your articles.
The key here is to stay on topic and write relevant articles to your niche. The more informative and helpful those articles are, the higher the chances of getting picked up. Once Ezine Articles approves and publishes your article, other webmasters, ezine owners (online newsletter distributors) and blog owners can pick your article and use it on their site. Every time this happens, you will get one way links to your site.
This works because you have a resource box at your disposal which gets displayed with your articles. This resource box preferably contains a couple of links to your site and some information about you. The more interesting your resource box sounds, the more people will click through and visit your site which is a bonus. You’ll have traffic and links.
Social marketing
The web 2.0 has certainly allowed us to get more creative with our link building strategies. Social media sites only work if you participate as an active user. You can forget to try to milk them, since this doesn’t work.
Once you have an active profile, start networking with others on the site. The more friends you make, people you touch and other sites your rate, the more your site will be rated and your content linked to, hence more back inks.
Directory submissions
These are listing sites with hundreds and thousands of links pointing to other sites within specific markets. You can submit your site for free to some directory sites and others cost a fee to get listed.
Press releases
Press releases can be an effective way to gain back inks to your site. Most people are actually scared to do this method. There is an art to write them effective for maximum effort.
But in short, they are great to get a huge flood of traffic.
Link bait
Link bait is the art of writing hot content which is picked up by thousands of people. You might have heard about the Digg effect. Site owners who have their sites hosted on a shared hosting account frequently get wiped off cyber space when Digg gives them a lovely flood of traffic. This often happens at the worst moment and all that traffic is lost since your site will be down. Nonetheless, you will still benefit from the backlinks.
Link bait articles take time, a social degree (just kidding) and a deep knowledge on how people function.
Methods that work well for link bait:
- Tutorials
- Controversy
- Free give away’s
- Contests
It’s in the balance
The best way to incorporate all these methods and others is to use them all in a balanced way. It won’t do much if you do a little bit here and then forget all about it. Go for consistency if you can.
It will build you more links.
Naturally, there are way more ideas to build links. If you have a favorite one, please let us know in the comments. Our readers will be glad you did.
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26 Responses to “5 Corner Stones For Link Building”
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[...] Моника Мандел вывела 5 правил для успешной перелинковки страниц. Правда, есть одно условие – качественный контент. Вообще, конечно, вы можете заделаться черным оптимизатором и состряпать паршивенький блог, а потом молиться, чтобы Google вас не раскусил. Можете, но шансов маловато. Тем более что многие черные оптимизаторы занимаются тем, что просто выжимают из сайта все, что выжимается, а потом переходят к следующему сайту. Если все это не для вас, то давайте поговорим о деле. [...]
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[...] Моника Мандел вывела 5 правил для успешной перелинковки страниц. Правда, есть одно условие — качественный контент. Вообще, конечно, вы можете заделаться черным оптимизатором и состряпать паршивенький блог, а потом молиться, чтобы Google вас не раскусил. Можете, но шансов маловато. Тем более что многие черные оптимизаторы занимаются тем, что просто выжимают из сайта все, что выжимается, а потом переходят к следующему сайту. Если все это не для вас, то давайте поговорим о деле. [...]
Consistency is definitely a must. I have a habit of running off and building a new site before I have my last one fully promoted. So it is hard to tell how far some of my sites could have gone. But it’s a learning process. Eventually you learn where your issues lie and you work around them or find a way to disarm them.
I have just got into using press releases. You are right about the scare factor. For some reason in the back of my mind, I thought I needed something CNN worthy. But just a browse through any press release site will show that this is not the case.
Stephan Millers last blog post..No More Adsense Referrals or Pay-Per-Action Beta
@ Stephan: You mentioned an important aspect here. Organization. I think it is one of the hardest factors of home business most owners struggle with. If we don’t have a solid and workable plan of action something will always have to give.
While I found my own ways to deal with this problem, I honestly have to say it doesn’t always work. There are days when I struggle because I procrastinate or surf the net instead of doing my work. In the end though I always get the job done otherwise I’d loose my clients. It just means I work longer days occasionally.
Monika Mundells last blog post..Your Opinions Could Offend Someone
You caught me with the “black hat”. They’re not even SEO’s in my mind…rather one step away from scamming humans as well.
Sorry, it just aggravates me.
Stephan – I thought the same way about press releases, now I look forward to starting them when I need too.
Dennis Edells last blog post..First Ever Direct Sales Web Marketing Blog Article Round-Up, Yeehaw!
@ Dennis: Believe me, black hatters do know a lot about SEO whether you and I like it or not. I agree with you though, it isn’t the way to earn online income. Not for me anyway. I wouldn’t have the character, the guts or the nerve.
Thanks for your comment though.
Monika Mundells last blog post..Your Opinions Could Offend Someone
Indeed they do. I’m not doubting their knowledge or expertise, I’m doubting their integrity and overall usefulness in this world (of marketing).
That’s not character that I would want and it takes a lot more “guts and nerve” to do things the RIGHT WAY, fail, and try it again.
What ticks me off the most is imagining what they could do with their knowledge if they did it correctly.
I feel the same way in all aspects…affiliate marketers that promote solely on commission level rather then finding the right product for the right need, are not real affiliate marketers.
And so on down the line…
Sorry for going so OT here
Dennis Edells last blog post..Blogging Tip: Splitting Categories for Better Usability
This is all great information. We’ve seen very good results by way of article and press release distribution. It’s definitely one of the most effective ways to go about one way link building.
@ Vic: Thank you for giving us your feedback. It’s great to see it working for you. I have done a lot of press releases myself in my first online business and they certainly worked well for me then.
Monika Mundells last blog post..Your Opinions Could Offend Someone
good points, i think its important to have a mixed batch of link juice. how do u feel about the importance of blog commenting? i know some blogs suck and are no follow with 0 PR, but i think the do follow/relevant/>0 PR blogs are good and helpful.
p.s. typo in the PR section (should be ‘link’ instead of ‘ink’
How do u feel about blog commenting stuff? would that be a cornerstone or no? i mean, as long as they are quality, relevant, do follow blogs.
Jason,
Not at all
In fact I encourage it, as long as it is on topic and quality comment – I have no problem with it. I think it is actually benefit both parties: blogger and commenter.
Alex
@ Jason: I second Alex’s reply to you. Commenting on dofollow blogs are worth a lot in terms of link juice but too often they are just used to get a back link cheaply by ways of writing crappy comments.
Monika Mundells last blog post..Your Opinions Could Offend Someone
Where can I find a “How To” regarding press releases…..I’m not sure I’ve ever even seen one, much less done it before.
Dennis Edells last blog post..Blogging Tip: Splitting Categories for Better Usability
@ Dennis: Start with this post, it contains some great pointers.
http://www.ehow.com/how_8793_w.....lease.html
Although, I don’t think it mentions that you should double space the paragraphs.
If that isn’t enough, here is more info (quite a few links) http://www.randallshansen.com/prguide.html
I hope this will get you on the right track. Basically to put it in short, a press release needs to tantalize and impress within the first paragraph. If you fail to do this, readers will leave, never to return. Kind of like with blog posts, even though they apply to a different reader altogether.
Monika Mundells last blog post..How To Develop A Mind Set For Writing
Thanks Monika! Great looking stuff. I’ll go through the 2nd one when I have a week to kill
just kidding, it’s all greatly appreciated 
Dennis Edells last blog post..Captcha Issue: Why You WILL Lose My Comment – Possibly My Subscription
I have had some success with writing for Associated Content – I get about 100 visitors a day from the articles I’ve written there – and they pay you for your pageviews
One article was on the front page of google for my keywords linking to my blog that I couldn’t get the blog up there for, so I’ve been pretty happy with it!
Thanks – that was good info that I will use. I am going to offer free tutorials.
One thing that I haven’t really experimented with is article submission. I have heard that it is good to do, but I haven’t really jumped into it. Since I have had some mixed feelings over it.
My one question, if I could ask, would be, if you’re article gets picked up, the people picking up the article are going to just copy/paste that article onto their website correct? And then give you credit.
But…. isn’t that bad? I mean, lets say 100 people copy/paste your article, and give you credit for it. How much is that really worth? Will google penalize the articles for duplicate content? and then you essentually maybe just get one link value out of it?
Even though the PR of ezinearticles.com is 6, do you think that Google discounts links from ezinearticles.com knowing that everybody targets them for free links? We all know that Google “frowns” upon “un-natural” links.
I hope my comment is okay….. I know I have said alot…
Jean,
Those are valid concerns and I don’t pretend to know all the answers but I KNOW article submission works. And perhaps best way to answer your questions will be like this: assuming you have wrote ONE article and submitted it to EzineArticles.com – people are required to include about author when they pick up your article, which contains your links…
1. Even if out of 100 people you get only one link value – it is is free for you, right?
2. If Google penalized people for this – do you think this strategy would have been implemented by so many people?
3. If big G discounted anything that comes from ezinearticles – do you think those articles would EVER rank so well in Google Search Results?
There is a whole phenomena built around using articles for promotion – called BUM Marketing. Look it up – works like a charm
@ Jean: I might like to add to Alex’s comment that even if they penalized multiple listings, in the end the links all point back to your site.
If you use a remake of an article published on your site, be sure to publish first, then rewrite to submit. This way you have the first “print” and the submissions are the copies.
Having said this I don’t advocate in submitting anything that has been published word by word ever. Always rewrite! If it’s not yours, forget it! Copyright implications.
Article submission is a great way to boost your traffic for sure. Like Alex I’ve has some great results with it.
Monika Mundells last blog post..How To Develop A Mind Set For Writing
Thank you guys for your feedback!
You both made some great points.
Like I said, I have never tried article submission, so my little “rant” if you will, lol. Was only based on speculation.
Thanks again, I will be trying the article submission as one of my new ways to build links to my website.
There’s some good points in here and Monika rightly pointed out that blog commenting is not mentioned.
To me, the most important thing is the daily discipline. For most people this is really the thing that stands between them and success in building links. It’s time-consuming and it’s pretty boring at times! Set yourself a daily target (say 20 minutes or an hour if you can) that seems too easy to not do. After a few weeks of this discipline, it becomes a habit and you’ll find that you’ll probably get the boring link building stuff done first thing in the morning and then do your interesting, but non-productive surfing afterwards!
It might not seem like much time, but the majority of people spend their time in non-productive work and actually never get much done. It’s amazing how quickly a couple of months can pass without so much as an hour of productive link-building work being done… if you’d managed just 10 minutes a day for that time that’s around 10 hours worth of productive work…
Cheers, Dan
dans last blog post..The Middle Of The Week
In my opinion, article submission now is as effective as before, some article directory has become nofollow, and for the same reason, be careful for social marketing website, just don’t promote too much your site, otherwise, your accouse might be banned. I have also tried many Directory submissions, but onlu got few backlinks.
Ye Jamess last blog post..Discover Unlimited Creativity – Creativity Hypnosis Mp3 Download
My favorite content SEO strategy is tutorials. Tutorials keep the reader reading, build a positive relationship and are simply link-bait. Win-win-win.
Shaun Connells last blog post..How to Invest Online
Do you really think directory submission is worth your time? I prefer dofollow forum links – I enjoy the topic to write about and the link stays in friendly and is content related.