Social media is no longer just a platform for interaction; it has fast become a business tool, especially in marketing for small businesses. The platforms provide an inexpensive marketing channel where businesses are able to push their products to their social links and followers, and get instant feedback from their customers and target market, and tweak the products to further meet their needs.
However, optimizing your social media profiles is not just about having a presence, but there are some basic principles to be observed in order to achieve search engine optimization. These are;
- Choose a befitting name
Note that “your name is indeed your brand”. The name you choose will be the name that you will be known by on the social platforms. The first name that you use is also the main name that Google will identify you with and the name that the profile will be ranked with. With this in mind then, you are able to avoid repetitive or generic keywords as these may be viewed as spam and ward off potential clients.
Attention must be paid to the products you are marketing on the social platforms, so that you are able to choose a name that portrays your personality, the product and its features, and one that is catchy to the target market. If your audience does not identify with your name, then they cannot identify with your name’s product or services.
- Fill out your profile
Your social media profiles should be complete, clear and consistent. By filling all the details of your profile, you come out as serious about what you do, engaging and thorough in your business, which is a great image for you. A complete profile is appealing to the audience.
Most people jumble about with their social platform profiles, and this confuses the audience who are left wondering whether you have multiple brands. To eliminate this flaw, always ensure that you maintain uniformity or consistency across all the social platforms- by having the same information and details across all the platforms. This builds a brand and develops trust and loyalty of the audience.
Also, give full details in the “about us” section, which is important to your clients, as this is where they will seek to know information about the following;
- Your business’s geographical location
- The company name or organization carrying the brand
- The specific product or services
- The contacts
- Operating hours
- The public image or personality used to popularize the brand (brand ambassador)
- Include your contacts
This is a key element that is most often left out on social platforms. Never assume that all your customers and target market will respond through the same social link that you have used to market the product. Always include all the contact details e.g. phone number, email, fax, website link and any other that you can be reached through.
- Do not overlook new developer tools and features
The developers of most social platforms are always developing new tools and features to the platforms in a bid to outdo their competitors and lock in their users. These tools are useful in enhancing the platforms’ usability. Make sure to try and incorporate these tools as they will give you added features to your profile or posts. Such tools include;
- Analytical tools
- Payment integration
- Messenger functionality
- Call to action, etc.
Remember, your audience is not limited to just the niche market that you have identified. Your niche market may include people with different preferences, principles, backgrounds and orientation, and in light of this, ensure your posts are neutral, and that you use simple wordings as well. Ensure you do not force the audience to take your opinions just because you are the owner of the product, and take criticism and negative feedback with a positive attitude.
As most organizations do, you can outsource a digital search engine consultant to develop a social media strategy for you and maybe undertake the initial profile and page optimization and then thereafter, you can be undertaking the routine SE optimizations by yourself.
Guest Post By: Derek Iwasiuk is a digital consultant in Minneapolis who spends a lot of his free time in educating the thousands of young SEO’s and top marketing agencies. You can also follow him on Twitter @Diwasiuk