Get backlinks from authority sources. Don’t just get backlinks from random sources such as link farms; get backlinks from places that have a high page rank and don’t link to many places. These are the best sites to get linked to from.
Utilize header tags. Using H1 tags let the search engines know what it should be focusing on which is why you should use a keyword that you’re mainly trying to target as your H1 tag. H2 and H3 tags should be used sparingly as well.
Avoid writing thin content such as 100 words and a bunch of ads on the page. Google doesn’t like a page that’s sole purpose is to sell someone something without actually providing them with any real in-depth content.
You want to try to lower your bounce rate as well because Google now takes into account how many people are staying on your site and not just visiting it.
Try to socially engage customers and visitors. Google also takes into account how many people are talking about your website via Social websites such as Twitter and Facebook.
Only use relevant content on your website. If you try to spam keywords that are in no way relevant to your website, this will only hurt your search engine rankings.
Don’t spam backlinks from random sources such as forums using things like Xrumer or SeNuke. People believe this is the best way to build backlinks but this only hurts your search engine rankings.
Choose keywords that can be ranked for easily. Sometimes, people believe they can rank for high end keywords without any external rankings or sources.
Try to get Web 2.0 websites with relevant content linking to your website.
Try to engage visitors in a way that keeps them coming back. Increasing your Alexa rank will actually help your search engine rankings as well.
Don’t switch domains or keep constantly changing your domains. Google loves aged domains like a fine aged wine. So before you get rid of that domain and decide to do something different, keep that domain around just a bit longer because it will help you in the long run.
Try to reduce the number of images or videos on your website if your website is loading slowly. Slowly loading websites are ranked lower in the search engine rankings because Google believes people should get exactly what they want as quickly as possible.
Keep your website updated or attach a blog to your domain.com/blog. Google loves dynamic content that’s updated daily or even weekly. Sites that have stale content that never change have a lower chance of being indexed. This is why WordPress is one of the most popular blogging software choices to use for people looking to rank highly.
Placing well on Google is all about giving Google and the visitors that use it some love. If you love Google, Google will definitely send some love your way back. Search Engine Optimization isn’t a complicated science but there is a science behind it. You can easily rank highly in search engines utilizing the 14 tips above and remember some common sense. Just think about what the visitors want to see and try to avoid some of the simple mistakes by going against the advice above.
Stuart McHenry is the Head of SEO for McKremie an SEO Company in Orange County that also specializes in reputation management.