Constant updates on the content of the website can work wonders in terms of Search Engine Optimization. But the success of a site is not merely determined by the elements that can be found in it. The volume of traffic may also be affected by how the contents are presented and laid out.

Note that recurring visitors tend to lose their interest in a website when it starts to look a little outdated. While developers are observing steady stream of hits and consistent income, there is a need to add some spice once in while…especially since the taste and preference of the visitors change over time.


Keeping up with the trends in web design and development can hook visitors. It may also be a ticket to appear relevant in the pool of other sites that are targeting the same niche.

Fortunately, regular revamping of websites is no longer too difficult. Multivariate Testing can make this task a whole lot easier.

How to Run a Website with Multivariate Test

Multivariate testing is conducted to check the effectiveness of website modifications in attracting more volume of visitors. Developers basically create different versions of their website and test which variation works best.

The process can be simple and easy through these following steps:

  1. Assess the variables of the website and determine which component can potentially be altered to improve the layout of the pages. Be sure to make a track the modifications by making a list that can be used for future reference.
  2. Test the varieties. After the changes have been made, the altered elements can be categorized in test batches. Each of the group will be presented one at a time to a flock of visitors.
  3. Get a professional third-party to analyze the results. To check which of the version is most effective, developers can hire someone who can analyze and interpret the test results. Evaluations may be done by using tools such as Google’s Website Optimizer which can be downloaded for free.
  4. Decide which of the varieties performed the best by using a criterion for gauging. This may include the number of hits and conversions or level of sales.
  5. Adopt the changes. Update the websites regularly through series of multivariate testing for more efficient operations.

Benefits of Multivariate Testing

The process of testing the attractiveness of webpage versions helps in effectively optimizing a website. The goal is to make the website as visible as possible, with its appearance ensnaring larger volume of traffic.

Frequent updates also build up a good impression among website visitors that the developers are mindful of their demands and preferences. In the business setting, this contributes to stronger customer management especially since the changes made in the website are exactly what the viewers are looking for.

But ultimately, the perk of multivariate testing is the elevated effect of redesigning. The modifications contribute to the aim to integrate email marketing and ad campaign. Generating contents and layout that appeal to majority of the targeted audience is no longer a rocket science, and even non-tech junkies can enjoy a competitive edge in the virtual market.

Options for Testing

Developers who want to put on a little experiment to see the most effective design can choose between A/B testing and multivariate testing. Both of the methods involve the testing of two versions of the website, simultaneously presented to the audience. These tools work by testing which variety gets the most click or conversion.

The difference, however, lies in the number of variables that are tested. AB testing can only be run in one element, while multivariate tests veer away from a dogmatic nature and allows tests on multiple components.

Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B Testing and multivariate testing. Ruben has written several online marketing articles where you can read more on multivariate testing when Ruben is not writing he is composing and producing music for short films and other visual arts.