Your Blog As A Core Content For Email Marketing
Content is an absolute must element when you consider integrating email marketing and blogging and luck you – you already have ALL you need to deliver the content people are expecting from you!
Your Blog Content Should Be The Core Of Autoresponder Sequence
Since integrating of the opt-in process with your blog, you subscribers list should be growing quite nicely. And you absolutely must continue delivering people content they expect from you. It is NOT about you making money by blasting your subscribers with never ending flow of promotions – it is about you SERVING your Niche, your small corner of the market.
And yes, money will come as result but first you have to deliver the goods. As my friend David Preston teaches in his Cash Cow Workshop – people have to KNOW YOU, LIKE YOU, TRUST YOU. Only after that chain of events takes place – they will buy from you or based on your recommendation!
Lets Build That Chain Of Trust!
People have chosen to subscribe to your newsletter based on content they have already seen on your blog so it only makes sense to continue providing more of the same! Blogs are great in many things but they are horrible in organizing content and allowing you give easy access to that content.
Problem of having your older but still valid information presented to new visitors is a huge one and been tackled by many pro bloggers. My goal here is not to teach you how to guide people to your older blog posts but how to RECYCLE those posts and give people what they need.
You Know Your Blog Better then Anyone Else!
And you know exactly what content is “evergreen” and should be interesting to new visitors. There are couple ways I like to do it…
1. Individual Blog Posts As Email Content
This method is one of the simplest and consists of simply taking about half of the post you already have on your blog and making it it an aweber email sequence. Just add it to your autoresponder sequence and at the end provide a link so people can go and read full post on your blog.
Not only do you provide valuable information this way but also send some traffic back to your blog and give some exposure to your older content! Just be sure it is relevant and still accurate info. I’m guilty of having some old emails in autoresponder that really should be gone due to being no longer accurate.
2. On Topic Posts Collection
I personally like to call these “Special Edition eZine” and idea behind them extremely simple and goes back to you knowing your content better then anyone else.
Create a special edition eZine that provides a list of your older posts on same topic. Better yet provide them in sequential order if possible at all!
These Special Editions set to go out every 30 days in my autoresponder sequence and have absolutely highest Open and Click Through rate. See example of one of my Special Edition eZines below (click to see full image in new window):
As you can see in image above this is HTML formatted email and still has HUGE open rate and people love it. It is designed to be a Resource for the specific topic and delivers Content to Subscribers and Traffic To My blog.
I also made sure to remind that people can share it with friend (some viral traffic) and always request for feedback! These special eZines are also great place to put On Subject product advertising, as long as it is of great quality and you actually KNOW it will not tarnish your reputation as these eZines designed to deliver content – first and foremost!
And if you wonder about HTML – I simply used one of the templates provided by aweber. They work quite nicely!
3. Blog Broadcast
This one is my favorite but it is designed to provide more of the current content, not so much going back to old posts. I personally think that Blog Broadcast is one of the best options you have as blogger to get and retain regular readers and failure to use it – killing your chances for success!
Small investment you have to make into purchasing aweber will pay for itself! Don’t skip this one. I’m not going to go into too much details on how to get your Blog Broadcast properly setup as I have already covered it quite nicely (I think) in my previous post:
Want To Make More Money Blogging? Broadcast Your Blog!
3 strategies I have listed above are some of the simplest ways you can RECYCLE your existing and future blog content to provide quality information to people who chose to read it! It works beautifully through
- Giving quality content to your subscribers
- Getting traffic back to your blog and extending life of your blog content
Your blog should be the Core Content in your email marketing compaign in order for your subscribers, KNOW YOU, LIKE YOU, TRUST YOU!
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Disclaimer: some of the links mentioned within this post or posts they lead to are my affiliate links and I get compensated for recommending those products. However I never recommend something I didn’t believe in and welcome your questions and feedback.
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19 Responses to “Your Blog As A Core Content For Email Marketing”
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Excellent article – truly spot-on! When you create dynamic content in your blog, you have an excellent resource to share with your emai list. They’ll see, day after day, the knowledge you provide….such things contribute towards trusting you as a stellar authority.
Barbara Ling, Virtual Coach´s last blog ..6 Brilliant Squeeze Page Resources You’ll Want To Explore Part 1
Thanks Barbara! Your opinion means a lot! I love your guides as well and it is nice when someone with your wealth of knowledge agrees with a few points I make
Cheers!
I guess I never got the point of subscribing to both the RSS feed and e-mail newsletter version but your “Special Editions” idea makes this make sense. I’ve received some of yours and have gone back and found useful articles as a result. When I get my e-mail opt in sorted I will definitely use these ideas.
Thanks, Chloe
Chloe Wilson´s last blog ..Bumblebee Helmet Review – A Transformers 2 Toy
For me, I never subscribed to any blog through email, all I did by RSS feed. But reading ur blog it makes sense. Now the keys are to unlock, have to see the result. Anyway well-described writing..
Another powerful post, Alex! One thing I’d add is that once you have your list of your best posts, tweet the links to them every so often on Twitter. While they get tweeted when you post, you get new followers on Twitter daily, and many won’t have seen the earlier tweets about the posts, and many existing followers will have missed the tweet or been too busy to check it then.
Conversely, don’t forget to regularly use your blog to direct people to follow you on Twitter!
Doug Champigny´s last blog ..Captain Affiliate Becoming A ClickBank Pirate?
Great tip on Tweet Doug! anytime you can get more exposure – use it. Appreciate you sharing it
This is another great helpful article Alex!!! Thanks a lot!!!
Just a question, what plugin are you using in your “Series Articles” and how do you put that beside the first paragraph?
Vince´s last blog ..On Hearing His Voice
Vince it is all done by the plugin Organize Series:
http://www.unfoldingneurons.co.....ss-plugin/
But I can’t recommend using it, in fact I wouldn’t use it if I didn’t have already so many posts tied through it. Just create categories for Article Series if you like – I think it will be simpler. I had some issues with this plugin in the past.
Thanks Alex!!! I just thought that it is very nice and very “Noticeable” to follow. I haven’t found a plugin that can do the same as what you did. So far what I have found can only be applied in widgets area. What I like is the one that I can integrate within the post like this one so that it will be easier to follow. Do you know any other series plugin that can work like this? T
Vince´s last blog ..His Still, Small Voice
No Vince and if I had to do it all over again – I would not use it myself! I would use Category for this.
I must disagree with you (sadly because I would like to agree) with a term that content is the most important even for email marketing. Although I don’t believe also in achieving success with autoresponder activity I must say that site content is something that just need to be original and nothing more. People just need to see that you are writing something new and they will read it even if that is crap (I don’t mean Your blog – it’s very interesting
). What I want to say is that marketing is nowadays more important than any content value. Some blogs are used just to make money, not to speak about real issues. For me to be successful in blogging, content could be random, marketing is all that is really important (and I’m not happy about that).
Richard Frawn´s last blog ..Yet another movie rant
I did not have any idea about email marketing as this will be of great help to many people. Email marketing help in many ways and people use for making their business a great success.
I agree with this post, contents and subject must be the key of email marketing always. Some time subject is main thing because that’s the first thing user will see. I hope this article will help to learn some important things about email marketing.
I know that everything depends on a content used to advertise a product but I must say that I don’t believe in mail marketing. I mean: not that it doesn’t exist
but the efficiency of such efforts. I hate getting such emails and I always delete them or mark as a spam, if I’m looking for something I can do it on my own, I don’t need anyone to stick crappy product in my mouth. And I’m sure that many web users also find it annoying, so even best written mail could be pointless.
Hi,
This is random but I noticed you’re using Aweber’s blog broadcast…have you seen http://feedmailpro.com? You might like it.
Hope it helps,
Brian
Brian,
No, this is first time I see it but this looks to be a new service – I tend to shy away from unproven services when it comes to biggest value we, as online entrepreneurs have – list of subscribers willing to listen to what we have to say. Aweber have a proven deliver-ability, quality and value albeit more expensive. I’m willing to pay when it comes to the core of my business.
Hello Alex,
Great info as always..I receive your Special Edition eZine and like the way you have everything laid out in addition to the great content:)
I would like to do the same with content I have on different blogs I have…could you do a video and show how you are able to set up your Special Edition eZine in Aweber…
Please consider this for a future post…
Thanks
Thanks – I’ll consider it. Although if you search this blog – I provide text guide on the topic you are requesting
http://www.howtospoter.com/mon.....-your-blog