As big companies starting to understand the importance of social networks to our interaction online they begin to focus their marketing efforts toward them. More and more often we are seeing all so familiar from TV ads on Youtube, banners that used to annoy us on big news media sites like CNN.com now popping on MySpace, etc.

And it is not going to get any better. I have just finished reading an interesting article on infozine.com, here is a quote, click title to read full article:

Social Network Marketing to Reach $2.5 Billion in 2011

…. Now is the time for social networks to fulfill the promise of social network marketing by showing that the key concept of marketing “one-to-one-to-many” provides real results, says eMarketer’s report “Social Network Marketing: Where to Next?” A study sponsored by MySpace, issued in April 2007, begins to fulfill that need, but more is required.

eMarketer has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180% to $2.5 billion ….

Rather interesting read accompanied by graphs that predicts a future of banner filled sites you might be favoring and frequently visiting now.

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This entry was posted on Tuesday, May 15th, 2007 and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.